Meet the Experts Behind Our World-Class Copywriting Training Programs

AWAI copywriting career programs are unique because they’re designed and written by masters of the trade … people who are living the life that you aspire to … people whose livelihood depends on the very craft you’re learning.

No matter which AWAI copywriting or business-building program you join — from online writing classes to live events — you’ll receive expert, step-by-step guidance that breaks down the entire process into small, easy-to-do steps.

AWAI’s experts rank as some of the world’s best and highest-paid professionals. Click on the names below to learn more about their credentials.

Mark Ford

Mark Ford: Not Your Typical Businessman

AWAI Co-Founder Mark Ford, is a self-made multimillionaire, New York Times bestselling author and a successful business builder. As an industry leader, Mark’s been directly involved in the generation of over one billion dollars of sales through the mail and online.

Paul Hollingshead

Paul Hollingshead: From No Money and No Future to Living a Dream Lifestyle

Paul Hollingshead is a Co-Founder of AWAI and leads a truly transformed life as one of today’s most sought-after copywriters.

Katie Yeakle

Katie Yeakle: Helping People Turn Their Passions Into Careers

Katie Yeakle is a Co-Founder and Executive Director of AWAI with over 30 years of direct marketing and publishing experience.

Rebecca Matter

Rebecca Matter: Connecting People with Profitable Work at Home Careers

Rebecca Matter is the President of AWAI and marketer with over 15 years of direct-response experience.

Ben Settle

Ben Settle: The 6-Figure Slacker

Ben Settle is an email copywriting expert who has taught the methods that he’s pioneered to some of the world’s most prestigious direct marketing companies.

Bill Bonner

Bill Bonner: A Driving Force in the Direct-Response Industry

Bill Bonner is the founder and president of Agora Publishing, one of the world’s most successful consumer newsletter publishers.

Bob Bly

Bob Bly: “The Copywriter’s Copywriter”

Bob Bly is an independent copywriter, consultant, and author of 100 published books on copywriting and marketing.

Brian Clark

Brian Clark: Founder of Rainmaker Digital

Brian Clark is founder and CEO of Rainmaker Digital, a serial entrepreneur, and a recovering attorney.

Brian Edmondson

Brian T. Edmondson: Helping People Turn Their Passions into Profits

Brian Edmondson is a teacher, coach and mentor who has built a thriving business by finding proven ways to get more traffic, capture more leads, and make more money.

Brian Kurtz

Brian Kurtz: A Bridge Between Eternal Truths and Cutting Edge Copywriting Techniques

BRIAN KURTZ, a serial direct marketer, has helped build Boardroom Inc. into one of the most successful and respected direct marketers ever.

Carline Anglade Cole

Carline Anglade-Cole: Million-Dollar Copywriter

Carline Anglade-Cole is a direct response copywriter with 16+ years of experience writing multi-year controls for the health industry and was instrumental in the launch of O Magazine.

Casey Demchak

Casey Demchak: Opportunity Abounds for B2B Copywriters

Casey Demchak is an author, speaker, and recognized expert at writing high-impact B2B marketing materials.

Casey Hibbard

Casey Hibbard: Using Customer Stories as a Powerful Marketing Asset

Casey Hibbard has written and managed more than 1,000 customer case studies that have delivered powerful results for her clients.

Charlotte Hicks

Charlotte Hicks: Opportunity Abounds for B2B Copywriters

Charlotte Hicks is a Circle of Success Instructor, and the founder of Nowpreneur, which provides marketing services for financial companies.

Dan Kennedy

Dan Kennedy: Prospering as a Copywriter

Dan Kennedy has worked as a copywriter for the past 30 years and is one of the highest paid copywriters in the world.

Dianna Huff

Dianna Huff: Never Stop Learning

Dianna Huff helps small, family-owned industrial manufacturers grow through marketing.

Donna Baier Stein

Donna Baier Stein: Write Your Novel While Pursuing a Copywriting Career

Donna Baier Stein has followed two career paths as a writer: one as a direct marketing copywriter, author, and seminar presenter and one as fiction writer and poet.

Donna Doyle

Donna Doyle: A Leading Alternative Health and Self-Help Copywriter

Donna Doyle is a leading copywriter in the health and self-improvement industries, and a sought-out copywriting coach.

Ed Gandia

Ed Gandia: It’s a Great Time to Be a B2B Content Marketer

Ed Gandia is a sought-after B2B copywriter, author, speaker and coach and author of a number of popular AWAI programs.

Gordon Graham

Gordon Graham: Help Your B2B Clients Tell Their Stories

Gordon Graham, “That White Paper Guy,” is an award-winning writer with 30+ years of experience, mainly in technology.

Heather Lloyd Martin

Heather Lloyd-Martin: Industry Leader in Search Engine Optimization Copywriting

Heather Lloyd-Martin is an expert in SEO copywriting and considered one of the original pioneers in the industry.

Heather Robson

Heather Robson: The Online Opportunity for Writers Just Keeps Growing

Heather Robson is an online copywriting expert and managing editor of Digital Copywriter.

Ilise Benun

Ilise Benun: Master Networking and Self-Promotion Consultant

Ilise Benun is a self-promotion and marketing expert, national speaker, coach, and author of seven books.

Jay White

Jay White: The Secrets to Crafting Sizzling Hot Autoresponder Email Copy

Jay White is a master at writing relationship-driven email copy and developing successful email marketing campaigns.

Jen Stevens

Jennifer Stevens: World Adventurer, Top Travel Writer and Successful Copywriter

Jennifer Stevens is a leader in the travel writing industry and the creator of AWAI's premier travel writing program.

Jim Turner

Jim Turner: Social Media Expert, Copywriter, and Marketing Strategist

Jim Turner is a copywriter and marketing strategist who helps home-based business owners sell more of their products online.

Joe Sugarman

Joe Sugarman: Building a Legacy of Helping People Live Healthy and Long Lives

Joe Sugarman’s accomplishments in marketing innovation alone give him the right to be called a legend.

Joe Vitale

Joe Vitale: The Master Behind “Hypnotic Copywriting”

Joe Vitale is a legendary copywriter, sought-out speaker, and the mastermind behind hypnotic copywriting.

John Forde

John Forde: A Master at Writing More Controls More Often

John Forde has been writing winning controls for over 20 years, generating millions in the financial, health, and travel industries.

Joshua Boswell

Joshua Boswell: Building a Big Income Working with Small Businesses Online

Joshua Boswell is an online copywriting expert and secret weapon technology companies turn to for marketing success.

Lisa Christoffel

Lisa Christoffel: Managing Editor,

Lisa Christoffel is an AWAI Circle of Success member, copy reviewer, COS mentor, and writer. She’s also the founder of Christoffel Copywriting.

Lori Haller

Lori Haller: An Unparalled Expert in Direct Response Design

Lori Haller is a direct response graphic-design expert with numerous control-beating designs to her name.

Lorrie Morgan Ferrero

Lorrie Morgan Ferrero: Lifetime Writer and Author

Lorrie Morgan-Ferrero founded Red Hot Copy in 1999 an effort to work anywhere, raise her family, and still make a good living.

Melanie Rembrandt

Melanie Rembrandt: Discover a Career in Public Relations

Melanie Rembrandt is a public relations and SEO copywriting expert helping businesses boost awareness, credibility, and sales.

Michael Katz

Michael Katz: A Predictable, Recurring Income for Writers

Michael Katz, founder and Chief Penguin at Blue Penguin Development, specializes in developing email newsletters for professional services firms.

Nick Usborne

Nick Usborne: Master Online Copywriter

Nick Usborne is an online copywriter, author, and site optimization expert with over 25 years in the marketing industry.

Pam Foster

Pam Foster: Teaching Web Writers How to Delight Their Clients for Repeat and Referral Business

Pam Foster is a Certified SEO Copywriter and web content consultant for multi-page sites and online promotions.

Pete Savage

Pete Savage: Feeding a Hungry Market

Pete Savage is a B2B marketing consultant who has helped dozens of corporations improve their marketing results.

Richard Armstrong

Richard Armstrong: A Leader Among the Nation’s Copywriters

Richard Armstrong is one of the nation’s leading freelance copywriters, specializing in publishing, membership and fundraising.

Sandy Franks

Sandy Franks: Insights From Someone Who Hires Copywriters Every Day

Sandy Franks has over two decades of publishing experience, and is an expert at what gets a copywriter hired.

Steve Slaunwhite

Steve Slaunwhite: Winner of the Promo Marketing Gold Award

Steve Slaunwhite is a respected author and sought-after speaker on the subject of building a successful B2B copywriting career.

Will Newman

Will Newman: Freelance Copywriter, Editor and Coach

Will Newman is a freelance copywriter and copywriting coach who also oversees the training programs in AWAI’s Circle of Success.