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How to Use the 3 Rs for Writing an Amazingly Good Story… One Your Client Will Gladly Pay You Top Dollar to Do Storytelling is an essential skill to have because it allows us to connect with others on a deeper level. Whether we are crafting a fictional tale or sharing a personal experience, storytelling lets us communicate ideas, emotions, and experiences in a way that engages the reader. Sandy Franks shares how to use the 3 Rs for writing an amazingly good story.