Popular Pages
Today’s Top 10
Increase the Visibility of Your LinkedIn Posts
August 28, 2025 (05:02:40 am)
Increasing the visibility of your LinkedIn posts is easy once you know what to do and what not to do. Start making more connections with your audience.
Circle of Success Enters New Era Under Sandy Franks as AWAI Scales Its Top Program to Meet Soaring Demand for Skilled Writers
August 19, 2025 (09:01:38 am)
AWAI is excited to announce that Sandy Franks, a longtime marketer, copy chief, and publisher, has accepted the role of lead mentor for Circle of Success. This marks a major step in AWAI’s investment in the program and a new era for its members.
A Day in the Life of a Solo Agency Owner (Powered by AI)
August 14, 2025 (04:37:12 am)
Nick Usborne’s article paints a picture of how a solo agency owner can run a streamlined, highly professional business by using AI-powered systems to handle creative work, proposals, admin, and onboarding—freeing up time for strategy, higher-value tasks, and a balanced lifestyle.
You Might Already Be a Ghostwriter — Here’s How to Level Up
August 07, 2025 (03:05:39 am)
Think ghostwriting is just writing books for celebrities? Think again. You might already be ghostwriting without realizing it. Discover 13 surprising ways writers help others tell their stories — plus how to turn those skills into a high-income career writing books with AWAI’s proven program.
The “Boring” Market Where Good Writers Are in High Demand
July 23, 2025 (02:56:03 am)
Big-ticket B2B products offer a high-paying, low-competition niche for writers who can craft clear, compelling content—despite the false perception that it’s boring or too technical.
Winners of AWAI’s June Writing Contest
July 15, 2025 (05:05:28 pm)
Pam Foster is here to announce the names of the winners for the June DeepSleepBuds Ad Writing Contest! Check out Pam’s short video for the winners’ names and brief insights about why each of these winning submissions impressed her. She’ll also share some valuable tips you can use to improve ANY copy you write.
Two Great Tools for Online Writers to “Practice in Public”
June 20, 2025 (05:31:59 pm)
Are you putting your work out into the world for people to read and comment on? Discover two tools that let you start practicing in public.
Monday Morning Jumpstart: How Big Ideas Create Big Opportunities
July 14, 2025 (05:05:40 am)
Creating the life you want often comes down to your ideas — and how big you’re willing to think.
B2B Writers: 4 Ways to Use ChatGPT as a Tool (Not a Crutch.)
March 26, 2024 (05:00:32 am)
ChatGPT didn’t write this article. That’s important. Because as a B2B writer, you should never surrender control of your work to an AI. That’s akin to a home improvement contractor handing over the renovation plans to a drill, saying, “Take it from here.” AI is a powerful writing tool that can help you in a myriad of ways. But if you treat it like an app to delegate critical tasks to, your work won’t reach the level of excellence that B2B clients expect. So, how do you use ChatGPT as a tool and not a crutch? Here are four practical ways.
Use These 7 Editing Tips to Make Any Copy Stronger
March 24, 2023 (05:00:25 am)
Copyediting is the art of making sure the copy works — that it’s effective, polished, and will achieve its goals. Here are seven tactics you can use to improve any copy and take it from good to great.
The Writer’s Life
The "Not-So-Secret" Secret of My Success: From Copy Novice to Copy Chief
August 25, 2025 (04:34:44 am)
Pauline Longdon’s journey from Army nurse to respected Copy Chief shows how embracing continuous learning, investing in herself, and adopting the belief “If someone else can do it, I can too” transformed her from a complete novice into one of Australia’s most trusted copywriters.
Success Story Interview: Tina Matras
August 18, 2025 (05:04:06 am)
After being laid off from a 20-year corporate writing career, Tina Matras built a flexible freelance business by leveraging her network, embracing learning and community, and adopting the confidence to say “yes” to opportunities before feeling fully ready.
From Freelancer to Founder: How AI Lets You Scale Without Hiring
August 12, 2025 (04:11:26 am)
Nick Usborne’s article explains how AI empowers overwhelmed freelancers to evolve into confident solo agency founders by replacing the need for a team with smart, scalable systems.
The “Boring” Market Where Good Writers Are in High Demand
July 23, 2025 (02:56:03 am)
Big-ticket B2B products offer a high-paying, low-competition niche for writers who can craft clear, compelling content—despite the false perception that it’s boring or too technical.
A Day in the Life of a Solo Agency Owner (Powered by AI)
August 14, 2025 (04:37:12 am)
Nick Usborne’s article paints a picture of how a solo agency owner can run a streamlined, highly professional business by using AI-powered systems to handle creative work, proposals, admin, and onboarding—freeing up time for strategy, higher-value tasks, and a balanced lifestyle.
The “Hidden” Ghostwriting Opportunity for B2B Writers
July 28, 2025 (02:48:30 pm)
Monday Morning Jumpstart: How to Turn Passions into Profits
July 28, 2025 (04:14:28 am)
What could giant cookies teach you about building your writer’s life? Turns out — a lot. 🍪 ✍🏻 😉
Monday Morning Jumpstart: How Listening Creates Lucrative Opportunities
July 21, 2025 (04:44:31 am)
What if the best way to grow your writing business wasn’t by guessing what to offer — but by truly listening first?
Two Great Tools for Online Writers to “Practice in Public”
June 20, 2025 (05:31:59 pm)
Are you putting your work out into the world for people to read and comment on? Discover two tools that let you start practicing in public.
7 Surprisingly Fun Ways Copywriters Can Use AI (Without Losing Their Voice)
August 22, 2025 (04:24:18 pm)
Discover seven unique, practical ways copywriters can use AI to boost creativity, productivity, and income without sounding like a robot.
The Golden Thread
From “I Can’t” to “I Can!” – 5 Easy Ways to Gain Confidence As an Aspiring Copywriter
April 13, 2009 (06:24:35 am)
No doubt, starting out as a copywriter can be downright frightening. The good news is, you can calm these fears down, and become a competent, confident copywriter in no time flat. Just follow one (or more!) of these five confidence boosters.
Who is Elmer Wheeler … and how can he boost your response rate?
February 11, 2008 (01:56:57 pm)
AWAI staff writer John Wood highlights Elmer Wheeler, one of the pioneers of persuasive writing. Using Wheeler’s tested selling techniques can boost response and transform your copywriting career.
How to Improve the Clarity of Your Writing
December 24, 2007 (11:46:39 am)
Michael Masterson shares a valuable writing tool that can help you improve your writing clarity.
How "Structural Priming" Will Make You a Better Copywriter
January 13, 2014 (06:42:38 am)
Structural priming is an effective method of priming your brain for copywriting. Copying effective sales letters over and over again will help build muscle memory.
The Power of One — One Big Idea
August 30, 2010 (08:41:12 am)
Today, Michael Masterson gets at the very heart of powerful, persuasive writing.
3 Ways to Never Run Out of Ideas for Your Blog
September 21, 2020 (10:00:57 am)
Coming up with ideas for your blog can be a fun process when you use these three methods. You’ll find the ideas aren’t going to run out… if anything, they’ll come easier than ever before.
5 Lessons on Copywriting from the Son of a Preacher Man
August 29, 2022 (09:00:29 am)
One of the smartest and quickest ways to advance your copywriting career is by studying the works of legendary marketers and writers because they offer all kinds of strategies, tips, and techniques you can use today.
At Least 10 Books Every Copywriter Should Read – Twice
May 05, 2008 (03:05:51 pm)
John Forde’s list of “must-reads” for every copywriter, as well as anyone interested in business-building or marketing.
How to Write Well: The World’s Simplest Formula
May 03, 2010 (03:11:59 pm)
Michael Masterson’s definition of good writing can be applied to every sort of non-fiction writing like books, magazine articles, direct-mail sales letters, business correspondence, telemarketing scripts, and speeches. Learn this simple rule that will help you write well.
The 10% Solution – Mastering the Lead
October 15, 2008 (08:53:49 am)
Michael Masterson takes a look at one of the most common lead types – the ’problem/solution” lead.
Wealthy Web Writer
Increase the Visibility of Your LinkedIn Posts
August 28, 2025 (05:02:40 am)
Increasing the visibility of your LinkedIn posts is easy once you know what to do and what not to do. Start making more connections with your audience.
Say Yes to Opportunity… and Then Figure It Out
June 16, 2021 (08:00:17 am)
If you want to create more opportunity as a writer, you need to start saying yes to opportunity… even if you’re inexperienced. You can figure it out!
Three Secrets to Build a Business You Love
April 28, 2021 (08:00:53 am)
Building a freelance business is great. But building a business you love is even better. Here are three secrets to get you started…
The Writer’s Information Packet Challenge
May 05, 2021 (08:00:32 am)
Take this challenge and put together your freelance writer’s information packet. Then whenever a prospect asks for more information, you’ll be ready.
The Best AI Tool to Repurpose Your Writing for Social Media Posts
July 15, 2024 (05:47:09 pm)
With all the AI tools available, how effective are they really? Click through to see how three tools do at producing engaging social media posts from existing content.
AI Updates for the Average Writer
July 15, 2024 (05:36:56 pm)
It’s been a year since AI tools become the talk of the town. Check out tips for using AI as a freelance writer. [Including use cases.]
Is Your Relationship Status with AI Complicated?
July 15, 2024 (05:05:50 pm)
See how highlighting your humanity, conducting original research, and implementing personalized and niche marketing strategies can enhance your content and SEO efforts.
What Max Factor Teaches Writers About ChatGPT
July 15, 2024 (05:04:45 pm)
Learning from the experiences, mistakes, and triumphs of others can help you find success faster. See what a twentieth century makeup magnate can teach you about ChatGPT.
Writing a Reader-Focused Newsletter - 5 Approaches that Work
September 02, 2020 (08:00:25 am)
Writing a reader-focused email newsletter can be a gamechanger (for you or your clients). It helps you connect with you audience and pulls in work.
Package Pricing for Your Writing Services – Is It Right for You?
July 14, 2021 (08:00:21 am)
When thinking about pricing your copywriting services, have you considered offering packages? Packing pricing can elevate your value in your client’s eyes.
