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Today’s Top 10
Member Spotlight: Judith Halish - Turning Case Studies into a Rewarding Freelance Path
October 02, 2025 (04:12:30 am)
Judith Halish turned AWAI’s Case Study Certification into a springboard for credibility, new clients, and even author credit on a memoir project.
FREE Training: Content Is Back! (And It’s BIGGER Than Ever!)
October 04, 2025 (05:05:58 am)
A historic shift from AI back to human content just opened a once-in-a-generation opportunity for writers. Join AWAI President Rebecca Matter and content marketing expert Russ Henneberry as they reveal exactly how you can capture your share of this $2 TRILLION opportunity.
From a Subway Snack to a High-End Client: Swayne Hall’s Breakthrough
September 29, 2025 (04:27:54 am)
Swayne Hall turned a chance subway encounter into a high-end client by confidently creating a niche sample—showing how the right mindset and guidance from Circle of Success can turn everyday opportunities into paid work.
PLAYBACK: Build Your Writing Business FAST Using Our IDEAL 50 Method™
September 12, 2025 (06:24:56 pm)
If you’re ready to GO and build a successful writing business, then this is for you! Listen in as AWAI President Rebecca Matter unveils AWAI’s brand-new IDEAL 50 Method™, designed to help you turn your writing skills into a thriving writing business — FAST.
A "Shortcut" to Build Success Habits Into Your Writer's Life
August 26, 2025 (05:21:48 am)
Mindy McHorse explains how using habit stacking and skill stacking builds strong neural pathways—like mental shortcuts—making it easier and faster to form productive routines and improve writing skills for greater output, income, and long-term success.
Increase the Visibility of Your LinkedIn Posts
August 28, 2025 (05:02:40 am)
Increasing the visibility of your LinkedIn posts is easy once you know what to do and what not to do. Start making more connections with your audience.
The “Boring” Market Where Good Writers Are in High Demand
July 23, 2025 (02:56:03 am)
Big-ticket B2B products offer a high-paying, low-competition niche for writers who can craft clear, compelling content—despite the false perception that it’s boring or too technical.
You Might Already Be a Ghostwriter — Here’s How to Level Up
August 07, 2025 (03:05:39 am)
Think ghostwriting is just writing books for celebrities? Think again. You might already be ghostwriting without realizing it. Discover 13 surprising ways writers help others tell their stories — plus how to turn those skills into a high-income career writing books with AWAI’s proven program.
PLAYBACK: The September Advantage — Finish Your Writing Year STRONG
September 03, 2025 (05:21:54 pm)
There’s a big secret about September that every writer needs to know. And in this recent Facebook Live, AWAI President Rebecca Matter breaks down what every writer should be doing right now to finish 2025 strong.
Winners of AWAI’s June Writing Contest
July 15, 2025 (05:05:28 pm)
Pam Foster is here to announce the names of the winners for the June DeepSleepBuds Ad Writing Contest! Check out Pam’s short video for the winners’ names and brief insights about why each of these winning submissions impressed her. She’ll also share some valuable tips you can use to improve ANY copy you write.
The Writer’s Life
Member Spotlight: Evelyn Durnell - How One Conversation Led to 2 Clients in 6 Days
October 03, 2025 (03:03:51 am)
By acting on a simple piece of advice during Circle of Success coaching, Evelyn Durnell turned existing connections into two new clients in just six days.
Member Spotlight: Leslie Blaize - How AWAI’s Case Study Specialist Certification Transformed Her Freelance Career
September 30, 2025 (02:09:10 am)
After earning AWAI’s Case Study Specialist Certification, Leslie Blaize transformed her freelance career by building a strong portfolio, landing high-value clients, and becoming a leading advocate for using case studies to drive trust and storytelling in the A/E/C industry.
Success Story Interview: Nikki Young
September 11, 2025 (05:19:56 am)
When the pandemic pushed Nikki Young to explore proofreading, it unexpectedly launched her into a thriving copywriting business—opening the door to new confidence, client wins, and the lifestyle freedom to pursue her dream of winters in Belize.
The “Boring” Market Where Good Writers Are in High Demand
July 23, 2025 (02:56:03 am)
Big-ticket B2B products offer a high-paying, low-competition niche for writers who can craft clear, compelling content—despite the false perception that it’s boring or too technical.
Success Story Interview: Claudia Cesarotti: From Pet Groomer to Marketing and Writing Pro
August 28, 2025 (06:03:25 am)
After more than 30 years running her own pet grooming business, Claudia Cesarotti was ready for a new chapter, one that would allow her to combine her love for animals with her growing interest in marketing and writing. In this episode of Inside AWAI, Claudia shares how saying “yes” to challenges, continuously learning, and leveraging her existing skills helped her pivot her career and make an impact in her industry.
The "Not-So-Secret" Secret of My Success: From Copy Novice to Copy Chief
August 25, 2025 (04:34:44 am)
Pauline Longdon’s journey from Army nurse to respected Copy Chief shows how embracing continuous learning, investing in herself, and adopting the belief “If someone else can do it, I can too” transformed her from a complete novice into one of Australia’s most trusted copywriters.
Success Story Interview: Tina Matras
August 18, 2025 (05:04:06 am)
After being laid off from a 20-year corporate writing career, Tina Matras built a flexible freelance business by leveraging her network, embracing learning and community, and adopting the confidence to say “yes” to opportunities before feeling fully ready.
From Freelancer to Founder: How AI Lets You Scale Without Hiring
August 12, 2025 (04:11:26 am)
Nick Usborne’s article explains how AI empowers overwhelmed freelancers to evolve into confident solo agency founders by replacing the need for a team with smart, scalable systems.
Two Great Tools for Online Writers to “Practice in Public”
June 20, 2025 (05:31:59 pm)
Are you putting your work out into the world for people to read and comment on? Discover two tools that let you start practicing in public.
The “Hidden” Ghostwriting Opportunity for B2B Writers
July 28, 2025 (02:48:30 pm)
The Golden Thread
From “I Can’t” to “I Can!” – 5 Easy Ways to Gain Confidence As an Aspiring Copywriter
April 13, 2009 (06:24:35 am)
No doubt, starting out as a copywriter can be downright frightening. The good news is, you can calm these fears down, and become a competent, confident copywriter in no time flat. Just follow one (or more!) of these five confidence boosters.
Who is Elmer Wheeler … and how can he boost your response rate?
February 11, 2008 (01:56:57 pm)
AWAI staff writer John Wood highlights Elmer Wheeler, one of the pioneers of persuasive writing. Using Wheeler’s tested selling techniques can boost response and transform your copywriting career.
How to Improve the Clarity of Your Writing
December 24, 2007 (11:46:39 am)
Michael Masterson shares a valuable writing tool that can help you improve your writing clarity.
How "Structural Priming" Will Make You a Better Copywriter
January 13, 2014 (06:42:38 am)
Structural priming is an effective method of priming your brain for copywriting. Copying effective sales letters over and over again will help build muscle memory.
The Power of One — One Big Idea
August 30, 2010 (08:41:12 am)
Today, Michael Masterson gets at the very heart of powerful, persuasive writing.
3 Ways to Never Run Out of Ideas for Your Blog
September 21, 2020 (10:00:57 am)
Coming up with ideas for your blog can be a fun process when you use these three methods. You’ll find the ideas aren’t going to run out… if anything, they’ll come easier than ever before.
5 Lessons on Copywriting from the Son of a Preacher Man
August 29, 2022 (09:00:29 am)
One of the smartest and quickest ways to advance your copywriting career is by studying the works of legendary marketers and writers because they offer all kinds of strategies, tips, and techniques you can use today.
At Least 10 Books Every Copywriter Should Read – Twice
May 05, 2008 (03:05:51 pm)
John Forde’s list of “must-reads” for every copywriter, as well as anyone interested in business-building or marketing.
How to Write Well: The World’s Simplest Formula
May 03, 2010 (03:11:59 pm)
Michael Masterson’s definition of good writing can be applied to every sort of non-fiction writing like books, magazine articles, direct-mail sales letters, business correspondence, telemarketing scripts, and speeches. Learn this simple rule that will help you write well.
The 10% Solution – Mastering the Lead
October 15, 2008 (08:53:49 am)
Michael Masterson takes a look at one of the most common lead types – the ’problem/solution” lead.
Wealthy Web Writer
Increase the Visibility of Your LinkedIn Posts
August 28, 2025 (05:02:40 am)
Increasing the visibility of your LinkedIn posts is easy once you know what to do and what not to do. Start making more connections with your audience.
Say Yes to Opportunity… and Then Figure It Out
June 16, 2021 (08:00:17 am)
If you want to create more opportunity as a writer, you need to start saying yes to opportunity… even if you’re inexperienced. You can figure it out!
Three Secrets to Build a Business You Love
April 28, 2021 (08:00:53 am)
Building a freelance business is great. But building a business you love is even better. Here are three secrets to get you started…
The Writer’s Information Packet Challenge
May 05, 2021 (08:00:32 am)
Take this challenge and put together your freelance writer’s information packet. Then whenever a prospect asks for more information, you’ll be ready.
The Best AI Tool to Repurpose Your Writing for Social Media Posts
July 15, 2024 (05:47:09 pm)
With all the AI tools available, how effective are they really? Click through to see how three tools do at producing engaging social media posts from existing content.
AI Updates for the Average Writer
July 15, 2024 (05:36:56 pm)
It’s been a year since AI tools become the talk of the town. Check out tips for using AI as a freelance writer. [Including use cases.]
Is Your Relationship Status with AI Complicated?
July 15, 2024 (05:05:50 pm)
See how highlighting your humanity, conducting original research, and implementing personalized and niche marketing strategies can enhance your content and SEO efforts.
What Max Factor Teaches Writers About ChatGPT
July 15, 2024 (05:04:45 pm)
Learning from the experiences, mistakes, and triumphs of others can help you find success faster. See what a twentieth century makeup magnate can teach you about ChatGPT.
Writing a Reader-Focused Newsletter - 5 Approaches that Work
September 02, 2020 (08:00:25 am)
Writing a reader-focused email newsletter can be a gamechanger (for you or your clients). It helps you connect with you audience and pulls in work.
Package Pricing for Your Writing Services – Is It Right for You?
July 14, 2021 (08:00:21 am)
When thinking about pricing your copywriting services, have you considered offering packages? Packing pricing can elevate your value in your client’s eyes.
