Success Story Interview:
Lisa Christoffel
From Building Her Own Business to Becoming a Trusted B2B Leader and Mentor

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Lisa Christoffel is a sought-after B2B professional, a popular COS mentor, and a true champion for copywriters and the Managing Editor of B2B Writers International — but her success didn’t happen by accident. It was built through deliberate choices, smart marketing, and a commitment to helping clients succeed at a high level.

In this Inside AWAI interview, Lisa joins Executive Director Katie Yeakle to share how she got her business off the ground and what helped her grow into the respected strategist and mentor she is today. She walks through the early decisions she made, how she positioned herself in the B2B space, and the marketing strategies that consistently brought her the right kind of clients.

Lisa also opens up about the business coaching she now provides to successful clients — what they struggle with most, where she sees writers and marketers get stuck, and how practical, actionable strategy can change both results and confidence. Throughout the conversation, Lisa brings clarity, encouragement, and real-world insight drawn directly from her work in the field.

This episode is a must-listen for writers and marketers who want proven strategies, clear direction, and advice they can apply immediately.

What You’ll Learn

• How Lisa started and grew her B2B business
• The marketing strategies she uses — and teaches — today
• How she positioned herself as a trusted advisor and mentor
• What successful clients still struggle with (and how to fix it)
• Practical, actionable advice you can apply right away

Recommended Resources:

• Circle of Success Membership
• The AWAI Method™ for Becoming a Skilled, In-Demand Copywriter
• The Accelerated Program for Seven-Figure Copywriting