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Make Your Product’s Benefits SPARKLE
July 18, 2016 (06:37:52 am)
Many copywriters don't understand this essential secret to copywriting success: Don't sell your product! Why? Let Clayton Makepeace tell you.
How to Choose a B2B Copywriting Niche
July 14, 2016 (06:47:42 am)
Casey Demchak has been a successful medical B2B copywriter for 16 years. His secret? It started with making the right choice.
Package Your Copywriting Services in 8 Simple Steps
July 07, 2016 (06:22:25 am)
If you don’t know how to price your services right, you'll sink into the pit of “desperation pricing.” Follow 8 steps to package your copy services.
The Importance of “Deep Reading”
June 14, 2016 (06:04:50 am)
The most important thing you can do to achieve the writer's life is to write. The second most important?
The Story Behind The Highest-Paid Copywriter Today and What He Can Tell You about Achieving The Writer's Life
June 13, 2016 (06:28:26 am)
Today’s “highest-paid copywriter” didn't start out that way. In fact, if you'd asked his high school chemistry teacher, he would've said Clayton Makepeace would be a failure.
Copywriting Exercises: Are You a Better Speller Than Will Newman? (It's Not That Hard!)
June 10, 2016 (06:40:19 am)
As writers, our greatest allies are words. But they can also be demons when they refuse to spell themselves correctly. Here's a fun look at frequently misspelled words.
Adopting the Mindset That Lets You Write Great Copy
May 23, 2016 (06:46:06 am)
Achieving the writer's life is about more than just writing great copy. It's about adopting a mindset that lets you write that great copy.
The Only Person Who Can Really Tell You About Your Prospect
May 19, 2016 (06:02:08 am)
Demographics and psychographics are a good starting place for getting to know your prospect as a real person. But there's only one person who can fill out the picture completely.
Don’t Be Fooled by the ‘Big Lie’ of Copywriting
May 17, 2016 (06:20:51 am)
Many so-called copywriting experts will lead you astray, feeding you misinformation about capturing your prospect’s emotions. Don’t fall for this ‘big lie.’
Ignore This Essential Copywriting ‘Rule’ From Mark Ford and Risk the Success of Your Copy
May 16, 2016 (06:39:42 am)
Many writers of all stripes make a serious error that dilutes the effectiveness of their writing. But for a copywriter, this error can be deadly.
How Long Should a Sales Letter Be?
May 02, 2016 (06:23:22 am)
The debate is as strong now as when I started writing copy. “Which is better, long copy or short copy?” Mark Ford gives an answer that may surprise you.
The Most Important Words in Copywriting
April 04, 2016 (12:28:50 pm)
Ask many writers what the most important word in copywriting is, they’ll say “free” or “you.” They’re wrong. That honor belongs to words called “the heartbeat of a sentence."
How, When, and Why You Need an Updated Headshot
March 15, 2016 (06:09:40 am)
Discover why it’s essential to get an updated headshot to market your writing business, and learn tips for making sure the photo you get is as good as possible.
So, What Exactly Is Business-to-Business Copywriting?
March 09, 2016 (06:05:45 am)
We’ve been talking this week about Business-to-Business copywriting. Only I left out a major part of this discussion … exactly what B2B copywriting is.
Want to Be a Good Writer? Read Widely. Read Wisely. Read These Books.
February 19, 2016 (06:19:55 am)
Over the years I’ve read many books on copywriting. But two fiction books have taught me more about effective writing than any of these.
How Writing Fiction Makes You a Better Copywriter
February 18, 2016 (06:57:04 am)
Find out why fiction and copywriting are closely related, and how if you want to excel at one if might be worth it to look into the other.
Tune Out Your Lizard Brain for Big-Writing Success
February 16, 2016 (06:59:44 am)
Discover why you should tune out the “lizard” part of your brain if you hope to achieve big writing success, and find out what to do instead.
How to Find the Online Copywriting Work You’ll Love Most
February 09, 2016 (01:02:24 pm)
Want to be an online copywriter but unsure what to write about? Here are some tips to identify the kinds on online writing projects you’ll really love to work on.
Earn a Living as a Copywriter and Retire Early
January 06, 2016 (06:17:18 am)
Copywriters often make as much money or more than doctors and lawyers, and they get the added benefit of being able to retire early.
The Benefits of Being an AWAI Member
January 05, 2016 (06:12:51 am)
Living the writer’s life comes in many forms. You don’t have to work 14 hours a day or wake up early. You can pick what works best for you and still earn a handsome living.
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