AWAI Writer’s Blog
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Mark Twain, Copywriter? Here’s What You Can Learn from Him
September 13, 2016 (06:12:23 am)
Mark Twain is one of America’s most influential writers. But does he have anything to teach you about copywriting? Surprisingly… a great deal.
The Golden Thread that Pulls Your Prospect Toward Saying “Yes”
September 12, 2016 (06:56:33 am)
Your prospect buys when you capture his emotions with a powerful promise/benefit combo that follows a “golden thread” through your entire promotion.
If You Want a Reliable Income as a Writer, Go Where the Growth is
September 07, 2016 (06:27:51 am)
What can a notorious bank robber teach you about achieving the writer's life? More than you may imagine. Social media expert Nick Usborne explains.
How to Talk to Your Prospect to Build a Winning 3-D Image and Promo — Without Ever Talking to Him
August 17, 2016 (06:52:13 am)
Demographics and psychographics don't give enough info for a 3-D prospect image. You must talk to him. Here’s how to do that without talking to him.
Benefits that Sing and Soar
— in Five Simple Steps: Part 2
July 20, 2016 (06:28:36 am)
It's not enough to use benefits. You must connect benefits to your prospect's real emotions. In Clayton's words, your benefits must be “fully dimensionalized.”
Benefits that Sing and Soar — in Five Simple Steps: Part 1
July 19, 2016 (06:49:40 am)
Do you use “Faux Benefits” instead of real benefits in your promos? Clayton Makepeace shows how to avoid this success-killing mistake in five simple steps.
Make Your Product’s Benefits SPARKLE
July 18, 2016 (06:37:52 am)
Many copywriters don't understand this essential secret to copywriting success: Don't sell your product! Why? Let Clayton Makepeace tell you.
How to Choose a B2B Copywriting Niche
July 14, 2016 (06:47:42 am)
Casey Demchak has been a successful medical B2B copywriter for 16 years. His secret? It started with making the right choice.
Package Your Copywriting Services in 8 Simple Steps
July 07, 2016 (06:22:25 am)
If you don’t know how to price your services right, you'll sink into the pit of “desperation pricing.” Follow 8 steps to package your copy services.
The Importance of “Deep Reading”
June 14, 2016 (06:04:50 am)
The most important thing you can do to achieve the writer's life is to write. The second most important?
The Story Behind The Highest-Paid Copywriter Today and What He Can Tell You about Achieving The Writer's Life
June 13, 2016 (06:28:26 am)
Today’s “highest-paid copywriter” didn't start out that way. In fact, if you'd asked his high school chemistry teacher, he would've said Clayton Makepeace would be a failure.
Copywriting Exercises: Are You a Better Speller Than Will Newman? (It's Not That Hard!)
June 10, 2016 (06:40:19 am)
As writers, our greatest allies are words. But they can also be demons when they refuse to spell themselves correctly. Here's a fun look at frequently misspelled words.
Adopting the Mindset That Lets You Write Great Copy
May 23, 2016 (06:46:06 am)
Achieving the writer's life is about more than just writing great copy. It's about adopting a mindset that lets you write that great copy.
The Only Person Who Can Really Tell You About Your Prospect
May 19, 2016 (06:02:08 am)
Demographics and psychographics are a good starting place for getting to know your prospect as a real person. But there's only one person who can fill out the picture completely.
Don’t Be Fooled by the ‘Big Lie’ of Copywriting
May 17, 2016 (06:20:51 am)
Many so-called copywriting experts will lead you astray, feeding you misinformation about capturing your prospect’s emotions. Don’t fall for this ‘big lie.’
Ignore This Essential Copywriting ‘Rule’ From Mark Ford and Risk the Success of Your Copy
May 16, 2016 (06:39:42 am)
Many writers of all stripes make a serious error that dilutes the effectiveness of their writing. But for a copywriter, this error can be deadly.
How Long Should a Sales Letter Be?
May 02, 2016 (06:23:22 am)
The debate is as strong now as when I started writing copy. “Which is better, long copy or short copy?” Mark Ford gives an answer that may surprise you.
The Most Important Words in Copywriting
April 04, 2016 (12:28:50 pm)
Ask many writers what the most important word in copywriting is, they’ll say “free” or “you.” They’re wrong. That honor belongs to words called “the heartbeat of a sentence."
How, When, and Why You Need an Updated Headshot
March 15, 2016 (06:09:40 am)
Discover why it’s essential to get an updated headshot to market your writing business, and learn tips for making sure the photo you get is as good as possible.
So, What Exactly Is Business-to-Business Copywriting?
March 09, 2016 (06:05:45 am)
We’ve been talking this week about Business-to-Business copywriting. Only I left out a major part of this discussion … exactly what B2B copywriting is.
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