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Don’t Be a Copywriter!
By Will Newman
May 26, 2014 (06:22:42 am)

Targeting small clients (rather than high-visibility clients) when growing your copywriting business could be the key to becoming a successful copywriter.

Don't Overspice Your Copy...
By Will Newman
March 24, 2014 (06:38:09 am)

Let your words carry the beauty and the impact of your idea. Will Newman shows you how to dress your copy appropriately.

Learning From 8th Graders How to Strengthen Your Copy
By Will Newman
February 24, 2014 (06:22:11 am)

Here are a few tips to help strengthen your copy during the editing process. Sometimes you may need to read your finished copy a couple times to get it just right.

AWAI Accelerated Program for Six-Figure Copywriting Member Lands Two Projects Before Completing the First Installment
By Katie Yeakle
February 04, 2014 (09:37:59 am)

Katie Yeakle shares Tim McAuley's excitingly quick copywriting success story and explains how you too can get your copywriting business moving.

How "Structural Priming" Will Make You a Better Copywriter
By Will Newman
January 13, 2014 (06:42:38 am)

Structural priming is an effective method of priming your brain for copywriting. Copying effective sales letters over and over again will help build muscle memory.

The Most Powerful Words in Your Writing...
By Will Newman
November 25, 2013 (06:23:19 am)

The first draft of anything always needs revising! Eliminate words like is and there is, and use powerful verbs instead. This will make your copy much stronger.

Simplicity of Diction: Copywriting Tip #2
By Will Newman
October 15, 2013 (07:11:31 am)

Use straightforward, easy to understand, and conversational language. If you can master the simplicity of diction, your copy will be much stronger!

One Big Idea: Copywriting Tip #1
By Will Newman
October 14, 2013 (07:18:57 am)

What’s the cardinal rule of copywriting? Stick with one big idea. One idea, that plays on one emotion, and has one key benefit.

Now Hiring: Dr. Al Sears In Search of a Health and Wellness Copywriter
August 05, 2013 (03:09:38 pm)

Dr. Al Sears is looking for a full-time, health and wellness in-house copywriter to be on-site at their facility in Royal Palm Beach, Florida. Read on to learn how to apply.

Gordon Graham’s 3 Types of White Papers—for B2B
By Jen Adams
July 25, 2013 (07:06:51 am)

Gordon Graham explains how all white papers fall into 3 distinct “flavors”: vanilla, strawberry, and chocolate. Lean how to sell white papers to your B2B clients.

Six Steps for Choosing and Using a Big Idea
By Christina Gillick
May 23, 2013 (07:06:01 am)

Christina Gillick gives you the one question she asks every time she starts to write copy, and why it is so vital.

Why All Writers Should Combine a Niche and Specialty to Get Paid Sooner
By Christina Gillick
April 24, 2013 (07:17:18 am)

Choosing both a specialty and a niche can help you get your copywriting business up and running fast. Christina Gillick lets you in on how.

How to Become a Working B2B Copywriter in 90 Days
By Lane Sennett
April 08, 2013 (07:04:36 am)

Lane Sennett introduces you to the five things she focused on when starting her B2B copywriting business that led directly to her success.

The Heartbeat of Powerful Copywriting
By Will Newman
March 04, 2013 (07:35:17 am)

Will Newman goes over some basic differences in verbs to breathe life into your copy.

Far Too Many Copywriters Fail to Do This
By Guillermo Rubio
February 26, 2013 (07:27:23 am)

Guillermo Rubio gives you copywriting tips from Clayton Makepeace that will make your copy shine.

Waste Not, Want Not
By Mandy Marksteiner
February 13, 2013 (06:21:47 am)

Ideas are something that can easily be repurposed. Mandy Marksteiner provides some ways to make old ideas new again.

David Ogilvy's Copywriting Technique That Made a Homeless Man's Cup Runneth Over...
By John Wood
February 08, 2013 (07:14:50 am)

John Wood shares a story about copywriting legend David Ogilvy that has become part of advertising folklore.

Are You Ready to Motor?
By John Wood
February 07, 2013 (07:07:45 am)

John Wood takes some hints from advertising giants, and how you can apply them to your own copy.

Your Real Prospect is Closer Than You Think
By Will Newman
February 04, 2013 (06:29:45 am)

Will Newman has three strategies for getting “up close and personal” with a potential prospect without getting in his face.

The Rare One-Time Opportunity to Learn from a Living Legend
By Katie Yeakle
February 01, 2013 (08:38:22 am)

For two days in April, Clayton Makepeace has agreed to open his files and reveal everything he knows about writing the kind of copy he focuses on exclusively these days – online Video Sales Letters (VSLs). Read on to learn more.