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One Big Idea: Copywriting Tip #1
October 14, 2013 (07:18:57 am)
What’s the cardinal rule of copywriting? Stick with one big idea. One idea, that plays on one emotion, and has one key benefit.
Now Hiring: Dr. Al Sears In Search of a Health and Wellness Copywriter
August 05, 2013 (03:09:38 pm)
Dr. Al Sears is looking for a full-time, health and wellness in-house copywriter to be on-site at their facility in Royal Palm Beach, Florida. Read on to learn how to apply.
Gordon Graham’s 3 Types of White Papers—for B2B
July 25, 2013 (07:06:51 am)
Gordon Graham explains how all white papers fall into 3 distinct “flavors”: vanilla, strawberry, and chocolate. Lean how to sell white papers to your B2B clients.
Six Steps for Choosing and Using a Big Idea
May 23, 2013 (07:06:01 am)
Christina Gillick gives you the one question she asks every time she starts to write copy, and why it is so vital.
Why All Writers Should Combine a Niche and Specialty to Get Paid Sooner
April 24, 2013 (07:17:18 am)
Choosing both a specialty and a niche can help you get your copywriting business up and running fast. Christina Gillick lets you in on how.
How to Become a Working B2B Copywriter in 90 Days
April 08, 2013 (07:04:36 am)
Lane Sennett introduces you to the five things she focused on when starting her B2B copywriting business that led directly to her success.
The Heartbeat of Powerful Copywriting
March 04, 2013 (07:35:17 am)
Will Newman goes over some basic differences in verbs to breathe life into your copy.
Far Too Many Copywriters Fail to Do This
February 26, 2013 (07:27:23 am)
Guillermo Rubio gives you copywriting tips from Clayton Makepeace that will make your copy shine.
Waste Not, Want Not
February 13, 2013 (06:21:47 am)
Ideas are something that can easily be repurposed. Mandy Marksteiner provides some ways to make old ideas new again.
David Ogilvy's Copywriting Technique That Made a Homeless Man's Cup Runneth Over...
February 08, 2013 (07:14:50 am)
John Wood shares a story about copywriting legend David Ogilvy that has become part of advertising folklore.
Are You Ready to Motor?
February 07, 2013 (07:07:45 am)
John Wood takes some hints from advertising giants, and how you can apply them to your own copy.
Your Real Prospect is Closer Than You Think
February 04, 2013 (06:29:45 am)
Will Newman has three strategies for getting “up close and personal” with a potential prospect without getting in his face.
The Rare One-Time Opportunity to Learn from a Living Legend
February 01, 2013 (08:38:22 am)
For two days in April, Clayton Makepeace has agreed to open his files and reveal everything he knows about writing the kind of copy he focuses on exclusively these days – online Video Sales Letters (VSLs). Read on to learn more.
If You Can Talk, You Can Write
January 23, 2013 (06:23:16 am)
Bob Sands learns the secrets of dictation, and tells you how they can help improve your copywriting.
The “Heart” of Every Company
January 09, 2013 (06:11:09 am)
As a web writer, you have the ability to sweep in and help a company with its reputation. Megan Tyson has some tips so you can land these big clients.
Your Smartest Career Move in B2B Copywriting
November 28, 2012 (06:28:25 am)
Pam Foster explains just a few of the many reasons why combining a B2B focus with a specific niche for your copywriting can mean lots of clients and big bucks.
The "Hidden" Component for Killer Sales Letters
November 12, 2012 (06:41:02 am)
What is the big Idea? And how do you find one? Will Newman is here to help you make your copy better than ever.
Four Reasons Why You NEED a Mastermind Group
September 24, 2012 (06:16:46 am)
Rae Robinson has four reasons why a mastermind group will help accelerate your successful copywriting career.
The Key to Every Copywriter’s Success
September 17, 2012 (06:21:43 am)
As a writer, one of the most important things you can do to improve is the exact opposite: read. Alexander Green gives you some ideas for reading that will help make you a stronger copywriter.
The Magic of False Logic
August 13, 2012 (06:31:01 am)
Bob Bly details one of the strongest copywriting tricks a writer can use to win over their prospects.
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