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The Elements of Style [video]
November 25, 2014 (02:26:11 pm)
The January selection for the Great Books Club is The Elements of Style by Strunk and White.
6 Fast Ways to Get Your Foot in the Door with Dream Clients
November 21, 2014 (06:16:34 am)
Learn six more ways to get your foot in the door and create mutually profitable relationships. They’re great if you want to get in fast with a bit less effort.
5 Days to Your First Client: How to Email Your Way to a Copywriting Gig…
November 13, 2014 (06:37:53 am)
Learn the four main elements to focus on when crafting a client prospecting email. Leading email copywriter Jay White presents a simple template to follow.
Three Winning Strategies from the ‘Giants’ of Social Media
November 05, 2014 (06:50:58 am)
The San Francisco Giants aren’t just on top of baseball. They’re also on top of social media. Learn 3 proven strategies you can learn from their success.
Richard Armstrong’s “Pitch Perfect” Keynote Speech - The Secret of Singing in Your Customer’s Key [video]
October 30, 2014 (03:27:04 pm)
Richard Armstrong's speech at Bootcamp is something all copywriters should see, so Katie has made it available to all ... free of charge. Watch here!
Improve Your Life By Asking Yourself Better Questions
October 15, 2014 (06:50:38 am)
Successful people ask better questions. Find out how you can improve your life by asking better questions, including the best questions to solve problems.
The Big Benefits for Writing Fast
October 08, 2014 (06:29:11 am)
With these simple strategies for switching off your internal editor, you’ll tap into better writing, bigger ideas, and more inspirational moments.
How to Pitch Writing Projects Like a Film Producer
October 01, 2014 (06:23:05 am)
One success secret of great freelancers is that they pitch ideas rather than pitching themselves. Find out 6 steps to start pitching projects like a pro.
The Most Important Direct Mail Copy You Will Ever Write
September 29, 2014 (11:55:53 am)
Remember that your cover letter is also a form of direct mail copy, and is probably the most important as it’s the first copy a potential client sees.
How Do I Set and Negotiate Writing Fees?
September 19, 2014 (06:23:36 am)
Here’s some practical advice for making sure you get paid as much as possible, and get paid what you’re worth, without overpricing yourself out of the running.
A Copywriting Lesson from the “Godfather” Himself [audio]
September 18, 2014 (03:15:52 pm)
Bootcamp speaker Herschell Gordon-Lewis is known for two things: direct-response marketing and gore. Check out Robert Rice's interview with this copywriting legend.
How Do I Find Clients and Land Paying Assignments?
September 18, 2014 (10:25:57 am)
Rebecca Matter answers the question she’s most often asked by writers who are just starting out: “Where do I find clients, and what do I do once I find them?”
How Do I Get Experience and Writing Samples?
September 17, 2014 (06:33:08 am)
Rebecca Matter helps move you past a potential roadblock on your journey to living the writer’s life, by giving you three great ways to show off your skills.
How Do I Know What To Do Next? (And Then?)
September 16, 2014 (06:55:23 am)
It’s hard to put together a roadmap if you don’t know your destination! Rebecca Matter helps you with your roadmap here.
How Do I … ?
September 15, 2014 (06:27:18 am)
Rebecca tackles a common question she hears from people who want to make a living as a writer but don’t know how to get started: What’s my first step?
Never Deceive Your Prospect…BUT…
September 15, 2014 (06:15:45 am)
Will Newman explains why your clients and long-term successes depend on being able to develop a trusting relationship with your prospect-turned-customer.
Do You Have a Question About Freelance Copywriting? Ask Rebecca!
September 02, 2014 (07:59:42 pm)
Rebecca Matter will host a live Facebook Q&A session on Friday, September 5th. Get all of the details here!
Pricing Tip #2: When to Send the Quote. When to Follow-up.
August 28, 2014 (06:53:48 am)
How much time do you have to send a quote to a prospect before your chances of getting the job go away? Steve Slaunwhite’s answer may surprise you.
Create Opportunities with MacGyver-like Resourcefulness
August 25, 2014 (06:24:31 am)
Linda Wilkinson shows how to find new clients and creatively solve challenges with some simple tools and resources that are available to all copywriters.
How to Write an Email Signature that Brings You Business
August 20, 2014 (06:37:09 am)
Adding a professional email signature to your email programs can help you attract more referrals and more projects.
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