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Copy “Skunk” Words to Avoid

You never want your reader to laugh at something you write in seriousness or be confused by your word choice. Here are some words to avoid so you don't risk confusing or offending your reader.

Direct-Response in B2B … Yes, it Exists

B2B copywriting isn’t all content marketing. Mac Bull looks at how B2B marketing also incorporates direct-response copywriting.

The Secret Behind Kid Books and Copywriting Success

Even if your copy feels readable to you, how can you tell if it’s readable for your audience? Use this tool to check objectively if your copy is readable.

Anyone Can Be a Copywriter … But Not Everyone Should!

Discover how not to sell yourself short as a copywriter and why it’s vital to go after clients who already value what you do, instead of having to persuade.

The Art and Science of Being Believable

To be a successful copywriter, you must write like you talk. Here are some tips for writing easy-to-read copy.

Money Morning’s Advertorial Challenge

Money Morning is partnering with AWAI to offer AWAI members a very unique Spec Challenge opportunity, writing advertorials for their team.

10 Signs You Were Meant to Work for Yourself

If you’re meant to work for yourself, you likely feel it. Deep down inside, you know you’d do better, be happier, and live a richer life as your own boss.

Congratulations to the Second-Place Winner of The Game of Success

Congratulations to Vicky Poutas for taking second place in The Game of Success!

Having the Right Perspective Will Create Success and Happiness in Your Life

Your limitations are not keeping you from achieving your dreams. Change your perspective and use those challenges to guide you to success.

How to Use the Power of Your Limitations to Achieve Your Goals

We all have limitations. But, instead of using them as excuses not to succeed, use them to fuel your success.

Why You Should Drop Preconceived Ideas About Your Ability to Write

Discover the five essential steps for launching a paid writing career at hyper speed — including what to do right away and what to forget immediately.

How to Solicit Useful Feedback on Your Writing and Why

Getting feedback is a key step in the writing process. Christine Butler discusses ways to getting useful feedback and why it's important.

How to Compete with the Top Pros in Freelance Copywriting

Here are some tips for competing with top-level freelance copywriters who may have much more experience and better credentials than you.

Crash Course in B2B Content

Learn what's needed to succeed in the B2B content world with the Crash Course in B2B Content, and save $50 when you order by August 21st.

Effective Self-Marketing Gives an Early Boost to this AWAI Member’s Freelance Career

With the skills acquired through The Accelerated Program for Six-Figure Copywriting The Pro Resume Writer Program, this AWAI member landed herself speaking gigs and has brought in extra income. Read her story here!

Job Opportunities … The Institute for Natural Healing is Seeking Direct Response Copy Chief

The Institute for Natural Healing is looking to fill a full-time, in-house Copy Chief position. Learn more about the exciting opportunity here!

Breaking News! Mark Ford to Speak at Bootcamp

We are excited to announce that Mark Ford - AWAI founder, New York Times bestselling author, master copywriter and self-made millionaire - will speak at this year's Bootcamp!

Jay Abraham’s Key Secret to Copywriting Mastery

Developing empathy for your prospect will make you a much more successful copywriter. Empathy is broken down into three heartfelt parts.

A Simple Template for Faster Content Writing

Writing content is a great path for becoming a freelance writer. In this article, discover a template for writing faster and keeping writer’s block away.

Look Over Dan Kennedy’s Shoulder

Get behind-the-scenes knowledge from Dan Kennedy with his monthly Look Over My Shoulder experience. From raw copy to results, you get to see the copy his is writing for his clients.

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