Robert Rice

Articles by Robert Rice

How to Make Money As a Ghostwriter: Insider Tips to Get Started

Get these insider tips on how to become a ghostwriter from a writer with a thriving career helping other people tell their stories.

Why You Should Choose a Niche

Not sure if you should choose a niche? Click through to learn about three big benefits of choosing a niche for your web-writing business.

A Copywriting Lesson from the “Godfather” Himself [audio]

Bootcamp speaker Herschell Gordon-Lewis is known for two things: direct-response marketing and gore. Check out Robert Rice's interview with this copywriting legend.

Defining Your “Super-Objective” That Connects All the Elements of Your Writing Together

In copywriting, your “super-objective” is to decide what “big promise” you’re making to your prospect. This overarching theme ties your entire piece together.

The Surprising Connection Between Great Acting and Copywriting

Discover insider tips and strategies for how actors prepare for compelling performances, and how you can use them to gain a big advantage in your copy.

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