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Knowing the Difference Between “Activity” and “Action” Will Help You Achieve Your Goals Faster
By Bob Lucchesi
February 24, 2015 (06:19:32 am)

“Activity” and “Action” might sound alike… but the results they generate are vastly different. Discover which one will give you the results you desire.

How The Seinfeld Method Can Help You Achieve Your Goals
By Bob Lucchesi
February 23, 2015 (11:46:52 am)

This simple foundational habit helped launch comedian Jerry Seinfeld into super stardom… and it can do the same for your copywriting career.

The No-Judgment Writing Technique That’s Become a Popular Obsession
By Mindy McHorse
February 18, 2015 (06:20:55 am)

Discover the no-judgment writing technique that’s become a popular obsession; build confidence that translates into goal-achieving action.

The 5 Core Principles of Content Writing Success
By Jen Adams
February 10, 2015 (10:53:59 am)

Achieve greater success as a web writer by building quality relationships with prospects, rather than using typical interruption-based marketing tactics.

Is Goal-Setting a Waste of Time?
By Charlotte Hicks
January 26, 2015 (06:58:02 am)

Setting goals and then not accomplishing them is frustrating. So, should you even bother? Do you need goals to keep you motivated and on course?

Bob Bly’s 25-50-25 Rule
By Will Newman
January 26, 2015 (06:53:39 am)

Successful copywriters divide their time between studying, analyzing and doing. Bob Bly's 25-50-25 rule helps you manage how much time to devote to each.

Best-Selling Book Just the Latest Success for this AWAI Member
January 22, 2015 (06:08:48 am)

An AWAI member just became a best-selling author on Amazon, and says AWAI played a big role in helping her succeed. Check out the full story here.

Replace Your Email Client with Gmail
By Julia Borgini
January 22, 2015 (06:00:54 am)

Did you know you can manage all of your email with Gmail? Julia Borgini explains why you might want to and how to set it up.

The Top 8 Criteria for a High-Quality Backlink
By Dana Zarcone
January 15, 2015 (06:13:13 am)

Getting backlinks to your website isn’t enough for effective SEO — they must be good ones. Here are 8 criteria to check when getting backlinks.

The Writing Process, Deconstructed – Part 2
By Heather Robson
January 07, 2015 (10:59:43 am)

Writing is a five-step process. Learn about the revision, editing, and proofing steps of the writing process and how they can improve your work.

How A-List Copywriters Form Big, Control-Beating Ideas
By Julie Hassett
January 06, 2015 (06:08:58 am)

The best writers in the industry have this deep-rooted hunger in common. It can help you create a “potential copy ideas” library to advance your career fast.

Are You Skipping Important Steps in the Writing Process? (Part 1)
By Heather Robson
December 31, 2014 (06:36:14 am)

Improve your writing by embracing all 5 steps of the writing process. Here, you’ll the discover first two steps and how to use them to their fullest.

Defining Your “Super-Objective” That Connects All the Elements of Your Writing Together
By Robert Rice
December 19, 2014 (06:20:54 am)

In copywriting, your “super-objective” is to decide what “big promise” you’re making to your prospect. This overarching theme ties your entire piece together.

The Surprising Connection Between Great Acting and Copywriting
By Robert Rice
December 15, 2014 (06:38:59 am)

Discover insider tips and strategies for how actors prepare for compelling performances, and how you can use them to gain a big advantage in your copy.

Clayton Makepeace on the Astonishing Power of Fear
By Clayton Makepeace
December 15, 2014 (06:09:10 am)

Clayton Makepeace shares his expert view on using fear in your copy… and tells you how to avoid five blunders copywriters make when using fear.

How to Bring 10x More Value to Your Clients
By Guillermo Rubio
December 09, 2014 (11:33:06 am)

Take this essential step to become instantly more valuable and earn 10x the fees. Plus, you’ll be one step closer to being the “Total Package” to your clients.

Know Thy Prospect
By Clayton Makepeace
December 08, 2014 (12:44:52 pm)

Clayton Makepeace discusses the importance of knowing your prospect, and provides tips for crafting messages specific to them.

The Art of the Irresistible Offer
By Clayton Makepeace
December 08, 2014 (12:24:22 pm)

Clayton Makepeace explains the eight factors that go into crafting an offer that’s too good to pass up.

Use Your Writing Skills to Preserve Knowledge for Future Generations
By John Wood
December 04, 2014 (06:54:09 am)

As AWAI member David Guthrie discovered, a website is an easy way to use your writing skills to preserve knowledge and information for future generations.

Brand New! Dan Kennedy’s “Never Out of Work” Program!
December 03, 2014 (03:08:01 pm)

We're excited to announce a brand-new program from Dan Kennedy that will help you eliminate income uncertainty and replace it with income stability!