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Defining Your “Super-Objective” That Connects All the Elements of Your Writing Together
December 19, 2014 (06:20:54 am)
In copywriting, your “super-objective” is to decide what “big promise” you’re making to your prospect. This overarching theme ties your entire piece together.
The Surprising Connection Between Great Acting and Copywriting
December 15, 2014 (06:38:59 am)
Discover insider tips and strategies for how actors prepare for compelling performances, and how you can use them to gain a big advantage in your copy.
Clayton Makepeace on the Astonishing Power of Fear
December 15, 2014 (06:09:10 am)
Clayton Makepeace shares his expert view on using fear in your copy… and tells you how to avoid five blunders copywriters make when using fear.
How to Bring 10x More Value to Your Clients
December 09, 2014 (11:33:06 am)
Take this essential step to become instantly more valuable and earn 10x the fees. Plus, you’ll be one step closer to being the “Total Package” to your clients.
Know Thy Prospect
December 08, 2014 (12:44:52 pm)
Clayton Makepeace discusses the importance of knowing your prospect, and provides tips for crafting messages specific to them.
The Art of the Irresistible Offer
December 08, 2014 (12:24:22 pm)
Clayton Makepeace explains the eight factors that go into crafting an offer that’s too good to pass up.
Use Your Writing Skills to Preserve Knowledge for Future Generations
December 04, 2014 (06:54:09 am)
As AWAI member David Guthrie discovered, a website is an easy way to use your writing skills to preserve knowledge and information for future generations.
Brand New! Dan Kennedy’s “Never Out of Work” Program!
December 03, 2014 (03:08:01 pm)
We're excited to announce a brand-new program from Dan Kennedy that will help you eliminate income uncertainty and replace it with income stability!
The Elements of Style [video]
November 25, 2014 (02:26:11 pm)
The January selection for the Great Books Club is The Elements of Style by Strunk and White.
6 Fast Ways to Get Your Foot in the Door with Dream Clients
November 21, 2014 (06:16:34 am)
Learn six more ways to get your foot in the door and create mutually profitable relationships. They’re great if you want to get in fast with a bit less effort.
5 Days to Your First Client: How to Email Your Way to a Copywriting Gig…
November 13, 2014 (06:37:53 am)
Learn the four main elements to focus on when crafting a client prospecting email. Leading email copywriter Jay White presents a simple template to follow.
Three Winning Strategies from the ‘Giants’ of Social Media
November 05, 2014 (06:50:58 am)
The San Francisco Giants aren’t just on top of baseball. They’re also on top of social media. Learn 3 proven strategies you can learn from their success.
Richard Armstrong’s “Pitch Perfect” Keynote Speech - The Secret of Singing in Your Customer’s Key [video]
October 30, 2014 (03:27:04 pm)
Richard Armstrong's speech at Bootcamp is something all copywriters should see, so Katie has made it available to all ... free of charge. Watch here!
Improve Your Life By Asking Yourself Better Questions
October 15, 2014 (06:50:38 am)
Successful people ask better questions. Find out how you can improve your life by asking better questions, including the best questions to solve problems.
The Big Benefits for Writing Fast
October 08, 2014 (06:29:11 am)
With these simple strategies for switching off your internal editor, you’ll tap into better writing, bigger ideas, and more inspirational moments.
How to Pitch Writing Projects Like a Film Producer
October 01, 2014 (06:23:05 am)
One success secret of great freelancers is that they pitch ideas rather than pitching themselves. Find out 6 steps to start pitching projects like a pro.
The Most Important Direct Mail Copy You Will Ever Write
September 29, 2014 (11:55:53 am)
Remember that your cover letter is also a form of direct mail copy, and is probably the most important as it’s the first copy a potential client sees.
How Do I Set and Negotiate Writing Fees?
September 19, 2014 (06:23:36 am)
Here’s some practical advice for making sure you get paid as much as possible, and get paid what you’re worth, without overpricing yourself out of the running.
A Copywriting Lesson from the “Godfather” Himself [audio]
September 18, 2014 (03:15:52 pm)
Bootcamp speaker Herschell Gordon-Lewis is known for two things: direct-response marketing and gore. Check out Robert Rice's interview with this copywriting legend.
How Do I Find Clients and Land Paying Assignments?
September 18, 2014 (10:25:57 am)
Rebecca Matter answers the question she’s most often asked by writers who are just starting out: “Where do I find clients, and what do I do once I find them?”
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