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Secrets Gleaned from Copywriting Legend Leo Burnett’s Greatest Campaigns
By Katie Yeakle
May 30, 2016 (06:46:40 am)

Five ad campaigns that helped make Leo Burnett one of the most influential people of the 20th century.

Learn the Secrets of A++ Level Copywriter Clayton Makepeace at Bootcamp This Year
May 23, 2016 (02:33:35 pm)

Clayton Makepeace is a 43 year veteran, A++ level copywriter, and just one of the many speakers you'll see at this year's AWAI’s FastTrack to Copywriting Success Bootcamp and Job Fair. Spots are limited and the event always sells out - get more details and sign up here!

Adopting the Mindset That Lets You Write Great Copy
By Will Newman
May 23, 2016 (06:46:06 am)

Achieving the writer's life is about more than just writing great copy. It's about adopting a mindset that lets you write that great copy.

The Only Person Who Can Really Tell You About Your Prospect
By Will Newman
May 19, 2016 (06:02:08 am)

Demographics and psychographics are a good starting place for getting to know your prospect as a real person. But there's only one person who can fill out the picture completely.

Take Your Business Global: How to Work with International Clients
By Steve Maurer
May 18, 2016 (06:35:47 am)

You’re not bound to work with local clients. Or even clients in the same country as you. Use these tips to work with international clients.

Don’t Be Fooled by the ‘Big Lie’ of Copywriting
By Will Newman
May 17, 2016 (06:20:51 am)

Many so-called copywriting experts will lead you astray, feeding you misinformation about capturing your prospect’s emotions. Don’t fall for this ‘big lie.’

Ignore This Essential Copywriting ‘Rule’ From Mark Ford and Risk the Success of Your Copy
By Will Newman
May 16, 2016 (06:39:42 am)

Many writers of all stripes make a serious error that dilutes the effectiveness of their writing. But for a copywriter, this error can be deadly.

The Big Idea is Hidden in This 5-Point Checklist
By Sandy Franks
May 02, 2016 (06:39:30 am)

Answering these five questions will not only work magic on your copy but also help you uncover the Big Idea.

How Long Should a Sales Letter Be?
By Mark Ford
May 02, 2016 (06:23:22 am)

The debate is as strong now as when I started writing copy. “Which is better, long copy or short copy?” Mark Ford gives an answer that may surprise you.

Writing for the Health Niche Provides a Path to Freelance Success for this Circle of Success Member
April 23, 2016 (06:40:48 am)

After struggling with his own health, COS member David Tomen discovered the natural health niche - one of the hottest niches in copywriting right now...and AWAI's program, Secrets of Writing for the Health Market is available for a $200 discount now until April 25!

The Most Important Words in Copywriting
By Will Newman
April 04, 2016 (12:28:50 pm)

Ask many writers what the most important word in copywriting is, they’ll say “free” or “you.” They’re wrong. That honor belongs to words called “the heartbeat of a sentence."

The Mechanics of Getting Paid: A Freelancer’s Guide
By Anne Michelsen
March 31, 2016 (06:35:58 am)

You landed the client! Now, what’s the best way to get paid? Here are several options for freelancers, and the pros and cons of each of them.

The Hidden Danger of "Go Big or Go Home"
By Steve Maurer
March 17, 2016 (07:14:52 am)

Starting a new venture is exciting. You're ready to Go Big or Go Home! But, there's a hidden danger in that thinking.

How, When, and Why You Need an Updated Headshot
By Mindy McHorse
March 15, 2016 (06:09:40 am)

Discover why it’s essential to get an updated headshot to market your writing business, and learn tips for making sure the photo you get is as good as possible.

So, What Exactly Is Business-to-Business Copywriting?
By Will Newman
March 09, 2016 (06:05:45 am)

We’ve been talking this week about Business-to-Business copywriting. Only I left out a major part of this discussion … exactly what B2B copywriting is.

Pruning Words for Stronger Copy
By Will Newman
February 22, 2016 (06:22:44 am)

Successful copy uses just as many words as it needs...and no more. Here’s a strategy for pruning unnecessary words from your copy to make it stronger.

Want to Be a Good Writer? Read Widely. Read Wisely. Read These Books.
By Will Newman
February 19, 2016 (06:19:55 am)

Over the years I’ve read many books on copywriting. But two fiction books have taught me more about effective writing than any of these.

How Writing Fiction Makes You a Better Copywriter
By Mindy McHorse
February 18, 2016 (06:57:04 am)

Find out why fiction and copywriting are closely related, and how if you want to excel at one if might be worth it to look into the other.

Tune Out Your Lizard Brain for Big-Writing Success
By Mindy McHorse
February 16, 2016 (06:59:44 am)

Discover why you should tune out the “lizard” part of your brain if you hope to achieve big writing success, and find out what to do instead.

How to Find the Online Copywriting Work You’ll Love Most
By Nick Usborne
February 09, 2016 (01:02:24 pm)

Want to be an online copywriter but unsure what to write about? Here are some tips to identify the kinds on online writing projects you’ll really love to work on.