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Get Every Writing Project Off to a Great Start
May 13, 2015 (02:52:02 pm)
The steps you take when starting a writing project will set you up for success or failure. Learn four steps you should take at the start of every project.
How Long Should a Sales Letter Be?
May 04, 2015 (10:23:38 am)
Even in today’s age of the Internet, multitasking and on-the-go lifestyles, long-form sales letters still out-perform shorter ones. Mark Ford goes into detail here.
8 Ways to Spot Dominant Emotions Your Prospects Already Have That Could Drive Your Response Rates Through the Roof - PART 2
April 13, 2015 (06:17:38 am)
We’re visiting with Clayton Makepeace again this week, so he can reveal the last 4 of his 8 secrets for pinpointing your prospect’s dominant emotions.
8 Ways to Spot Dominant Emotions Your Prospects Already Have That Could Drive Your Response Rates Through the Roof - PART 1
April 06, 2015 (10:18:06 am)
How do you know what your prospects are feeling? Clayton Makepeace starts answering this frequently-asked question.
Seven Ways to Avoid the Pain of Bad Ergonomics
March 26, 2015 (06:28:55 am)
The freedom of working from home is great — until you start having pain from a workspace without good ergonomics. Here’s how to avoid the pain.
Information Marketing: Copywriters Needed!
March 25, 2015 (06:44:13 am)
In the information marketing niche, there’s a huge opportunity for copywriters. These clients need a high volume of work and they pay well, too.
Bob Bly’s 25-50-25 Rule
January 26, 2015 (06:53:39 am)
Successful copywriters divide their time between studying, analyzing and doing. Bob Bly's 25-50-25 rule helps you manage how much time to devote to each.
Replace Your Email Client with Gmail
January 22, 2015 (06:00:54 am)
Did you know you can manage all of your email with Gmail? Julia Borgini explains why you might want to and how to set it up.
The Top 8 Criteria for a High-Quality Backlink
January 15, 2015 (06:13:13 am)
Getting backlinks to your website isn’t enough for effective SEO — they must be good ones. Here are 8 criteria to check when getting backlinks.
The Writing Process, Deconstructed – Part 2
January 07, 2015 (10:59:43 am)
Writing is a five-step process. Learn about the revision, editing, and proofing steps of the writing process and how they can improve your work.
Are You Skipping Important Steps in the Writing Process? (Part 1)
December 31, 2014 (06:36:14 am)
Improve your writing by embracing all 5 steps of the writing process. Here, you’ll the discover first two steps and how to use them to their fullest.
Clayton Makepeace on the Astonishing Power of Fear
December 15, 2014 (06:09:10 am)
Clayton Makepeace shares his expert view on using fear in your copy… and tells you how to avoid five blunders copywriters make when using fear.
Know Thy Prospect
December 08, 2014 (12:44:52 pm)
Clayton Makepeace discusses the importance of knowing your prospect, and provides tips for crafting messages specific to them.
The Art of the Irresistible Offer
December 08, 2014 (12:24:22 pm)
Clayton Makepeace explains the eight factors that go into crafting an offer that’s too good to pass up.
Three Winning Strategies from the ‘Giants’ of Social Media
November 05, 2014 (06:50:58 am)
The San Francisco Giants aren’t just on top of baseball. They’re also on top of social media. Learn 3 proven strategies you can learn from their success.
Improve Your Life By Asking Yourself Better Questions
October 15, 2014 (06:50:38 am)
Successful people ask better questions. Find out how you can improve your life by asking better questions, including the best questions to solve problems.
How to Pitch Writing Projects Like a Film Producer
October 01, 2014 (06:23:05 am)
One success secret of great freelancers is that they pitch ideas rather than pitching themselves. Find out 6 steps to start pitching projects like a pro.
Never Deceive Your Prospect…BUT…
September 15, 2014 (06:15:45 am)
Will Newman explains why your clients and long-term successes depend on being able to develop a trusting relationship with your prospect-turned-customer.
Pricing Tip #2: When to Send the Quote. When to Follow-up.
August 28, 2014 (06:53:48 am)
How much time do you have to send a quote to a prospect before your chances of getting the job go away? Steve Slaunwhite’s answer may surprise you.
How to Write an Email Signature that Brings You Business
August 20, 2014 (06:37:09 am)
Adding a professional email signature to your email programs can help you attract more referrals and more projects.
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