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The Mechanics of Getting Paid: A Freelancer’s Guide
By Anne Michelsen
March 31, 2016 (06:35:58 am)

You landed the client! Now, what’s the best way to get paid? Here are several options for freelancers, and the pros and cons of each of them.

The Hidden Danger of "Go Big or Go Home"
By Steve Maurer
March 17, 2016 (07:14:52 am)

Starting a new venture is exciting. You're ready to Go Big or Go Home! But, there's a hidden danger in that thinking.

Pruning Words for Stronger Copy
By Will Newman
February 22, 2016 (06:22:44 am)

Successful copy uses just as many words as it needs...and no more. Here’s a strategy for pruning unnecessary words from your copy to make it stronger.

What Do Fountain Pens Have to Do With Copywriting?
By Will Newman
February 08, 2016 (06:13:59 am)

Learn what key marketing and business technique took a company from selling their product from their home to a 12,000-square-foot facility and $3.4 million annual revenues.

Bringing Order to Swipe File Chaos
By Will Newman
February 01, 2016 (10:47:38 am)

Organizing swipe files can become overwhelming. Here are some tips to managing the files so they don’t get ignored and forgotten.

Making Swipe Files Work for You
By Will Newman
January 25, 2016 (06:46:24 am)

The key to using swipes properly is not to steal from them but to use them as a model for your own work. Think of them as a stimulus to generate your own compelling ideas.

SMART Goals: Your Recipe for Success
By Amanda Foxcroft
January 20, 2016 (06:11:34 am)

Setting goals that are specific, measurable, attainable, relevant, and time-bound can take you far in the new year.

The Art of Providing a Compassionate Copywriting Critique
By Stefan Andrews
December 17, 2015 (02:52:18 pm)

When a peer asks you for a copywriting critique, how do you provide honest feedback without being harsh or insensitive? Try these tips.

An Inside Look at a Working Copywriter’s Journey
By Rae Robinson
December 09, 2015 (02:40:46 pm)

Get an inside look at working copywriter Rae Robinson’s journey from earning $12k a year to $120K … and how you can follow in her footsteps.

Benefits of Using Infographics in Your B2B Proposals
By Sophia Belford
November 12, 2015 (03:48:35 pm)

Using good infographics in your proposal can not only make your proposal stand out, it can make the difference in getting hired or not.

Writing First Sentences and Paragraphs to Make a Great Impression
By John Torre
November 11, 2015 (02:16:54 pm)

Your first sentences and paragraphs are what make your first impression on your reader. Make these stronger to hold attention longer.

Copy “Skunk” Words to Avoid
By Will Newman
October 12, 2015 (06:38:58 am)

You never want your reader to laugh at something you write in seriousness or be confused by your word choice. Here are some words to avoid so you don't risk confusing or offending your reader.

Direct-Response in B2B … Yes, it Exists
By Mac Bull
October 08, 2015 (09:28:15 am)

B2B copywriting isn’t all content marketing. Mac Bull looks at how B2B marketing also incorporates direct-response copywriting.

The Secret Behind Kid Books and Copywriting Success
By Will Newman
October 05, 2015 (12:03:47 pm)

Even if your copy feels readable to you, how can you tell if it’s readable for your audience? Use this tool to check objectively if your copy is readable.

The Art and Science of Being Believable
By Will Newman
September 28, 2015 (10:47:52 am)

To be a successful copywriter, you must write like you talk. Here are some tips for writing easy-to-read copy.

10 Signs You Were Meant to Work for Yourself
By Christina Gillick
September 23, 2015 (02:31:04 am)

If you’re meant to work for yourself, you likely feel it. Deep down inside, you know you’d do better, be happier, and live a richer life as your own boss.

How to Solicit Useful Feedback on Your Writing and Why
By Christine Butler
August 26, 2015 (04:00:17 pm)

Getting feedback is a key step in the writing process. Christine Butler discusses ways to getting useful feedback and why it's important.

How to Make Every Sales Letter a Blockbuster
By Paul Hollingshead
July 13, 2015 (06:25:06 am)

Of every tool and technique copywriters use to write copy, implementing the Big Idea effectively can have the strongest impact on package performance.

5 Strategies to Identify Keywords for White Papers
By Dana Zarcone
July 09, 2015 (06:25:42 am)

Don’t forget SEO when you write a white paper. Including the proper keywords will help your white paper get found and read.

Why You Should Choose a Niche
By Robert Rice
June 24, 2015 (06:52:39 am)

Not sure if you should choose a niche? Click through to learn about three big benefits of choosing a niche for your web-writing business.