Make A Great Living with These In-Demand Careers in Writing…
Whether you want to do freelance work from home, be a full-time staff writer for a company, or write exclusively for yourself, there’s never been a better time to be a writer. It all starts with copywriting, which we break down into three major careers in writing:
Click the links above or below to explore these specialties, or visit the AWAI copywriting training catalog to see what we offer in each of the areas.
Tap into the massive direct-response copywriting world
Publishers, consumer product companies, non-profits and others count on direct-response copywriters get people to take a specific, measurable, action.
Get creative with web and content writing jobs
To survive online today, companies need to continually publish online content, emails, white papers, case studies, and more to attract prospects.
Become a B2B (Business-to-Business) copywriting expert
Businesses that sell products and services to other business (B2B) are anxious to find skilled copywriters who understand what it takes to generate leads and sales.
After teaching aspiring writers how to build successful writing businesses for nearly 20 years, we know exactly how to get you into the top writing careers so you can find the perfect fit for your skills and interests.
Featured direct-response copywriting programs
The Accelerated Program for Seven-Figure Copywriting
Introducing You to All Aspects of the Industry
Discover a fun, satisfying, lucrative career writing promotional letters for the $2.3 trillion direct-response industry. These letters earn millions of dollars for the companies that send them — and those companies pay handsomely for a skilled copywriter (you!) to write them.
The Professional Writers’ Alliance
A Professional Association Just for Direct-Response Industry Writers
Become a member of this exclusive community strictly for writers who want to master the exciting and lucrative art of persuasive writing — and advance their careers in a real and meaningful way.
The Masters Vault: Billion-Dollar Secrets from the Legends of Copywriting
Take Your Copywriting to a Higher Level
This program reveals much deeper, more sophisticated writing techniques… techniques that will help you connect with your readers in a more powerful way. Your writing will become more irresistible. You’ll make more sales for your clients. And you’ll command higher fees as a result.
Featured programs for web copywriting and other online content projects
The Digital Copywriter's Handbook
Your Complete Guide to Writing Web Copy that Converts
Web copywriting expert Nick Usborne — web-copy consultant to companies like Microsoft, Yahoo, Disney, America Online, and The New York Times — presents his proven 3-step process for crafting spellbinding Web copy that can increase any online business’s profits in no time!
Digital Copywriter
Training, Templates and Tools for Web Writing Success
If you’re interested in web copywriting, this is the community for you! It’s a place for web writers at very different career stages to interact, share experiences, answer questions, network, vent frustrations, and generally make the web-writing path to financial freedom as enjoyable and fulfilling as possible, by being surrounded by like-minded writers.
Email Copy Made Easy
How to Write More Persuasive Emails That Get Opened, Get Read, and Get Click-Throughs
Email is still one of the most profitable marketing tactics for thousands of companies, and they need someone to write an email series for every product they launch … every new email list they create … and every new affiliate offer they want to promote. Learn how to make a lucrative living just by writing email copy.
Featured B2B copywriting programs
Modern B2B Copywriting
AWAI’s program tailored to the needs of the business copywriter
B2B copywriters help businesses sell their products and services to other businesses, rather than to consumers. B2B companies are often desperate to find skilled copywriters who understand their needs and can give them clear, concise, compelling copy that motivates the business buyer. Learn how to break into this lucrative market.
B2B Writers International
Your Complete Resource for Making More Money as a Top B2B Copywriter
Whether you need business basics or advanced marketing strategies, advice on landing and working with clients, or a project-pricing guide, it’s here. As a member of this professional community, you’ll get instant access to business-building essentials including a library of daily articles, live webinars from B2B experts, and much, MUCH more!
Crash Course in B2B Content
Dive Into An Ocean of Opportunity By Becoming a B2B Content Writer
B2B firms have found that content marketing is a proven way to win market share and attract new prospects. And for that, they need B2B content writers. How much content do they need? There are some 5 million B2B firms in North America, and the Content Marketing Institute reports that 86% of all B2B firms are using content as a part of their marketing … with 55% of companies saying they’ll be spending more on content in the future. Discover how you can tap into this demand.
Other satisfying careers in writing…
Speech Writing Success!
The Craft and Business of Speech Writing
Learn from speech writing expert Colin Moorhouse how you can launch a lucrative career as a highly paid, in-demand speechwriter.
Secrets of Becoming a Publicist
A simple, step-by-step guide to boost your income and enjoy the satisfying and exciting, public-relations lifestyle this year
Enjoy the exciting and satisfying lifestyle of a professional publicist, and all the perks that come with it!
How to Build, Write, and Grow Your Own Money-Making Websites
Take Advantage of the Incredible Power and Potential of the Internet.
Learn how to write an information website in your spare time and earn $1000, $3000, even $5000 a month in passive income.
Grant Writing Success
Opening the Door to Financial Opportunity
Help the thousands of organizations out there that depend on grants for their very existence, and get paid very well for it!
The Pro Resume Writer Program
How to Write a Resume That Gets Results!
Start earning a freelance income almost immediately. Discover how to launch and run your new professional resume writing business today from your kitchen table.
How to Make Money as a Social Media Marketing Expert
Master the ins and outs of this marketing phenomenon and put yourself on the cutting edge of web marketing.
Everything you need to know to become a social media marketing expert, as well as four different ways to make money using that expertise.
Free Information on Making a Living as a Writer
Success Story Interview: Claudia Cesarotti: From Pet Groomer to Marketing and Writing Pro
August 28, 2025 (06:03:25 am)
After more than 30 years running her own pet grooming business, Claudia Cesarotti was ready for a new chapter, one that would allow her to combine her love for animals with her growing interest in marketing and writing. In this episode of Inside AWAI, Claudia shares how saying “yes” to challenges, continuously learning, and leveraging her existing skills helped her pivot her career and make an impact in her industry.
Increase the Visibility of Your LinkedIn Posts
August 28, 2025 (05:02:40 am)
Increasing the visibility of your LinkedIn posts is easy once you know what to do and what not to do. Start making more connections with your audience.
From Day Jobs to Dream Jobs: AWAI Writers Reveal How They Made the Leap
August 26, 2025 (02:02:48 am)
At AWAI’s 2024 Copywriting Bootcamp, four writers from diverse backgrounds shared how clarity, action, community, and belief helped them overcome doubt, land their first clients, and turn day jobs into successful copywriting careers on their own terms.
The "Not-So-Secret" Secret of My Success: From Copy Novice to Copy Chief
August 25, 2025 (04:34:44 am)
Pauline Longdon’s journey from Army nurse to respected Copy Chief shows how embracing continuous learning, investing in herself, and adopting the belief “If someone else can do it, I can too” transformed her from a complete novice into one of Australia’s most trusted copywriters.
Inside AWAI Success Interview: Jill Weberding
August 22, 2025 (05:01:36 pm)
Jill Weberding spent more than two decades working as a cancer nurse. But when she launched her own nurse consulting business, she hit a wall. The expertise was there. That’s when Jill realized she didn’t have a business problem — she had a messaging problem.
7 Surprisingly Fun Ways Copywriters Can Use AI (Without Losing Their Voice)
August 22, 2025 (04:24:18 pm)
Discover seven unique, practical ways copywriters can use AI to boost creativity, productivity, and income without sounding like a robot.
Success Story Interview: Tina Matras
August 18, 2025 (05:04:06 am)
After being laid off from a 20-year corporate writing career, Tina Matras built a flexible freelance business by leveraging her network, embracing learning and community, and adopting the confidence to say “yes” to opportunities before feeling fully ready.
