AWAI Favorites
Who is Elmer Wheeler … and how can he boost your response rate?
February 11, 2008 (01:56:57 pm)
AWAI staff writer John Wood highlights Elmer Wheeler, one of the pioneers of persuasive writing. Using Wheeler’s tested selling techniques can boost response and transform your copywriting career.
From “I Can’t” to “I Can!” – 5 Easy Ways to Gain Confidence As an Aspiring Copywriter
April 13, 2009 (06:24:35 am)
No doubt, starting out as a copywriter can be downright frightening. The good news is, you can calm these fears down, and become a competent, confident copywriter in no time flat. Just follow one (or more!) of these five confidence boosters.
How to Improve the Clarity of Your Writing
December 24, 2007 (11:46:39 am)
Michael Masterson shares a valuable writing tool that can help you improve your writing clarity.
Digging Deep for Your “Why”
September 10, 2020 (06:29:42 am)
Do you know what your “why” is? It can be your guiding star and help you shape a writing career — and lifestyle — that makes you happy. Katie Yeakle has the questions you need to ask yourself…
The Power of One — One Big Idea
August 30, 2010 (08:41:12 am)
Today, Michael Masterson gets at the very heart of powerful, persuasive writing.
How "Structural Priming" Will Make You a Better Copywriter
January 13, 2014 (06:42:38 am)
Structural priming is an effective method of priming your brain for copywriting. Copying effective sales letters over and over again will help build muscle memory.
At Least 10 Books Every Copywriter Should Read – Twice
May 05, 2008 (03:05:51 pm)
John Forde’s list of “must-reads” for every copywriter, as well as anyone interested in business-building or marketing.
Think You Can Write an Attention-Getting Email about an Air Fryer?
April 02, 2022 (05:19:27 am)
Practice is the best way to keep improving at any endeavor. For a copywriter, that means time spent writing! Follow the “client brief” to do this practice assignment, using tips from a master.
Are You a Newbie or an “Experienced Newbie?”
November 29, 2021 (05:48:02 am)
You bring a lot to the table as a copywriter, even as a beginner. Here’s how to examine your unique skills and nip self-sabotaging internal dialogue in the bud. Do this simple exercise to discover what you have to offer clients right now.
B2B Writers: 4 Ways to Use ChatGPT as a Tool (Not a Crutch.)
March 26, 2024 (05:00:32 am)
ChatGPT didn’t write this article. That’s important. Because as a B2B writer, you should never surrender control of your work to an AI. That’s akin to a home improvement contractor handing over the renovation plans to a drill, saying, “Take it from here.” AI is a powerful writing tool that can help you in a myriad of ways. But if you treat it like an app to delegate critical tasks to, your work won’t reach the level of excellence that B2B clients expect. So, how do you use ChatGPT as a tool and not a crutch? Here are four practical ways.
