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At Least 10 Books Every Copywriter Should Read – Twice
May 05, 2008 (03:05:51 pm)
John Forde’s list of “must-reads” for every copywriter, as well as anyone interested in business-building or marketing.
Bob Bly Shares His Secrets to Finding Clients and Succeeding as a B2B Copywriter
April 22, 2008 (05:27:24 pm)
Bob Bly offers an in-depth look at B2B copywriting – from tips and techniques for getting to know your audience better, to the best way to connect with potential clients.
An Interview with Alternative Health Copywriter Donna Doyle
March 19, 2008 (05:19:59 pm)
Alternative health copywriter Donna Doyle gives advice on landing assignments and writing successful promotions.
Improve Your Copywriting Skills … How to Force Your Reader to Keep Reading – Let Me Explain …
March 10, 2008 (02:18:30 pm)
AWAI staff writer John Wood explains five ways to utilize conversational transitions in your copy to keep your reader reading.
Top 15 Mailers in the Health Market
March 05, 2008 (05:19:34 pm)
Discover the names and websites of fifteen top mailers in the health industry.
Improve Your Copywriting Skills … 7 Ways to Improve the Copy on the Next Web Page You Write
February 25, 2008 (02:08:25 pm)
Web copy expert Nick Usborne reveals seven ways to ensure your web copy is the best it can be.
An Interview with Expert Catalog Copywriter Jay White
February 20, 2008 (05:18:13 pm)
Catalog copywriting expert, Jay White, reveals what sets catalog copy apart from regular copy.
Who is Elmer Wheeler … and how can he boost your response rate?
February 11, 2008 (01:56:57 pm)
AWAI staff writer John Wood highlights Elmer Wheeler, one of the pioneers of persuasive writing. Using Wheeler’s tested selling techniques can boost response and transform your copywriting career.
An Interview with Real Estate Copywriter Marte Cliff
January 23, 2008 (05:11:22 pm)
AWAI-trained copywriter Marte Cliff provides tips on writing for the real estate market.
Quick Tip: How Vector Magic Can Sharpen Your Image
January 03, 2008 (11:36:48 am)
Kristin Schwarz shows you an easy way to fix blocky images.
How to Improve the Clarity of Your Writing
December 24, 2007 (11:46:39 am)
Michael Masterson shares a valuable writing tool that can help you improve your writing clarity.
Quick Tip: Speaking a Common Lingo With Copywriters
November 29, 2007 (11:30:43 am)
Will Newman shares some of the common lingo used by copywriters.
Fitness Guru Matthew Furey Gives You the Secrets to His Success
November 28, 2007 (04:46:51 pm)
In an interview, fitness expert Matthew Furey shows how direct response marketing works to build an exercise business.
Quick Tip: The AWAI Peer Review System
November 26, 2007 (11:29:26 am)
An explanation of the peer review system Michael Masterson recommends.
Alan Serinsky on Writing Great Copy for Supplements
November 07, 2007 (11:46:14 am)
Alan Serinsky shares his tips for writing great copy to sell supplements in the alternative health market.
An Exclusive Interview with Self-Help Copywriter Catherine Cairns
October 17, 2007 (04:28:51 pm)
Self-help copywriter Catherine Cairns shares tips on launching your career in the self-help market.
The Lift Note: Direct Mail’s Secret Weapon to Boost Response
September 20, 2007 (03:21:42 pm)
Kristin Schwarz reveals the importance of a well-designed lift note.
5 Cardinal Rules of Web Page Layout and Design
August 23, 2007 (03:10:46 pm)
Kristin Schwarz gives you five rules you should follow when designing a website.
Secrets of a Master: Why This Headline Works
August 20, 2007 (10:39:34 am)
Michael Masterson shows you one small change that gives your headlines more power.
Quick Tip: How to Boost Impact with a Scholar’s Margin
August 09, 2007 (03:08:52 pm)
Kammy Thurman shows you how to use a scholar's margin.
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