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Quick Tip: The AWAI Peer Review System

An explanation of the peer review system Michael Masterson recommends.

Alan Serinsky on Writing Great Copy for Supplements

Alan Serinsky shares his tips for writing great copy to sell supplements in the alternative health market.

An Exclusive Interview with Self-Help Copywriter Catherine Cairns

Self-help copywriter Catherine Cairns shares tips on launching your career in the self-help market.

The Lift Note: Direct Mail’s Secret Weapon to Boost Response

Kristin Schwarz reveals the importance of a well-designed lift note.

5 Cardinal Rules of Web Page Layout and Design

Kristin Schwarz gives you five rules you should follow when designing a website.

Secrets of a Master: Why This Headline Works

Michael Masterson shows you one small change that gives your headlines more power.

Quick Tip: How to Boost Impact with a Scholar’s Margin

Kammy Thurman shows you how to use a scholar's margin.

How to Remove Type from Clip Art

Kammy Thurman shows you how to remove type from clip art.

How to Avoid "Business Opportunity" Scams

Katie Yeakle shows you how to recognize and avoid a “business opportunity” scam.

How to Design a Super-Simple Tear-Off Flap

Kammy Thurman shows you how to design a tear-off flap.

Top 20 Religious Mailers

Discover the names and websites of twenty top mailers in the religious sector.

FastStone – A Free, Fast Image Browser

Kristin Schwarz shares where you can find a fast and free image browser.

Zero Resistance Writing

Matthew Furey shows you how to write better and more authentically.

What Font Is That? Online Systems to the Rescue

Kristin Schwarz shows you how font recognition programs can help with your designs.

Targeted Learning Tip: The “So What?” Technique for Squeezing Core Benefits Out of Your Product’s Features

Scott Rempe shares Michael Masterson's technique for discover core benefits.

4 Secrets for Writing Compelling Catalog Copy

Will Newman fills you in on 4 secrets of writing compelling copy for one of the most lucrative niches in direct marketing.

An $11.9 Billion Niche

Will Newman outlines a growing niche that needs skilled copywriters.

Control-Beating Secrets from Magalog Master Rob Davis

In an interview, graphic design Rob Davis shares the secrets he uses for record success for his magalog designs.

Quick Tip: 2 Types of Organizations You Should Belong To … and Why

Two types of professional organizations that can help your build your client list.

Quick Tip: Avoid Using “Literally” and “Virtually,”

Will Newman reveals two words that can make readers take you less seriously.

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