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The Most Important Copywriting Habit of All
By Guillermo Rubio
December 09, 2008 (08:11:51 am)

Cassandra Lee describes how a daily writing routine contributes to her copywriting success.

Get It Done Already! How to Write Your Very First Sales Letter
By Guillermo Rubio
December 08, 2008 (08:12:36 am)

Penny Thomas used the sales letter assignment from AWAI’s Accelerated Six-Figure Copywriting program as a sample of her work, and landed her first paid assignment.

Congratulations … Freelance Copywriter and Marketing Consultant Cheryl Malcham Is the Latest Addition to AWAI’s “Wall of Fame”
November 20, 2008 (02:00:40 pm)

Congratulations to freelance copywriter and marketing consultant Cheryl Malcham, who launched her career shortly after Bootcamp 2007 and is now getting paid to do what she loves.

How Much to Charge for Web Copy Projects
By Rebecca Matter
November 19, 2008 (06:53:53 pm)

Curious what to charge your client for web copy? Use this handy pricing guide and never worry about under or over-pricing ever again.

How to Write Catalog Copy So a Client Wants to “Buy” You
By Will Newman
November 18, 2008 (12:02:03 pm)

Will Newman demonstrates how to turn run-of-the-mill feature/simple-benefit catalog copy into “must-have” copy.

Top 30 Mailers in the Catalog Industry
November 04, 2008 (09:04:34 am)

Discover the names and websites of 30 top mailers in the catalog industry.

The 10% Solution – Mastering the Lead
By Mark Ford
October 15, 2008 (08:53:49 am)

Michael Masterson takes a look at one of the most common lead types – the ’problem/solution” lead.

How I Went From Layoff to Payoff – 3 Steps to Becoming the Copywriter You Really Want to Be
By Penny Thomas
October 13, 2008 (08:03:48 am)

AWAI member Penny Thomas reveals how she became a successful freelance copywriter using a simple, 3-step system.

How to Write an Exciting Interview
By Guillermo Rubio
October 10, 2008 (10:00:26 am)

AWAI Staff Writer, Guillermo Rubio, meets up with Michael Masterson in the neighborhood cigar bar and discovers exactly how to write a great interview.

Top 10 Mailers in the Banking Industry
October 07, 2008 (08:59:22 am)

Discover the names and websites of 10 top mailers in the banking industry.

10 Ways to Build a High-Quality, Opt-in Email List
By John Wood
October 01, 2008 (10:54:28 am)

AWAI Staff Writer, John Wood, offers 10 ways to build a high-quality, opt-in email list for your client (and for yourself).

Do Johnson Boxes Still Work?
By Britt Brouse
September 23, 2008 (08:07:40 am)

Britt Brouse shares a long-standing copy technique that will give your direct-mail package extra impact and increase your response rates.

The Five Most Popular-and Lucrative-Niches for Copywriters
By Chris Marlow
August 20, 2008 (09:23:16 am)

Copywriting Coach, Chris Marlow shares the top five niches for copywriters.

Safelist Marketing: An Affordable Marketing Option Or a Huge Waste of Time?
By John Wood
July 30, 2008 (08:44:44 am)

AWAI Staff Writer John Wood explains the term “safelist” and whether or not you should use them in your email marketing strategy.

The “Four Great Rules” of Copywriting: Sorry, Mr. Pickwick, not these.
By Herschell Gordon Lewis
July 21, 2008 (10:25:34 am)

Copywriting industry icon, Herschell Gordon Lewis shares his “Four Great Laws” of copywriting.

Copywriting's Biggest Challenge
By Guillermo Rubio
July 10, 2008 (05:14:37 pm)

When readers start knowing where the copy is going … they tend to dismiss it - tune it out …

4 Ways to Immediately Improve Your Communication Skills (and Your Bottom Line)
By Doug Farrick
June 19, 2008 (01:19:45 pm)

One of the most important skills a designer can have is good communication skills.

Paul Hollingshead on Building a Successful Career As a Financial Copywriter
June 17, 2008 (11:55:48 am)

Master copywriter Paul Hollingshead shares how to build your copywriting career in the most lucrative niche today – the financial market.

“I Am a Copywriter!”
By Will Newman
June 16, 2008 (11:54:50 am)

Will Newman reveals four simple words that can transform you into a bona-fide copywriter … today!

An Interview With Fundraising Master Kimberly Seville
May 20, 2008 (05:32:51 pm)

Top fundraising copywriter Kimberly Seville reveals a 4-step process to get your first fundraising client. Plus, discover the most profitable kind of organizations to write for during this economic downturn.