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David Ogilvy's Copywriting Technique That Made a Homeless Man's Cup Runneth Over...
By John Wood
February 08, 2013 (07:14:50 am)

John Wood shares a story about copywriting legend David Ogilvy that has become part of advertising folklore.

Are You Ready to Motor?
By John Wood
February 07, 2013 (07:07:45 am)

John Wood takes some hints from advertising giants, and how you can apply them to your own copy.

Your Real Prospect is Closer Than You Think
By Will Newman
February 04, 2013 (06:29:45 am)

Will Newman has three strategies for getting “up close and personal” with a potential prospect without getting in his face.

The Rare One-Time Opportunity to Learn from a Living Legend
By Katie Yeakle
February 01, 2013 (08:38:22 am)

For two days in April, Clayton Makepeace has agreed to open his files and reveal everything he knows about writing the kind of copy he focuses on exclusively these days – online Video Sales Letters (VSLs). Read on to learn more.

If You Can Talk, You Can Write
By Bob Sands
January 23, 2013 (06:23:16 am)

Bob Sands learns the secrets of dictation, and tells you how they can help improve your copywriting.

The “Heart” of Every Company
By Megan Tyson
January 09, 2013 (06:11:09 am)

As a web writer, you have the ability to sweep in and help a company with its reputation. Megan Tyson has some tips so you can land these big clients.

Your Smartest Career Move in B2B Copywriting
By Pam Foster
November 28, 2012 (06:28:25 am)

Pam Foster explains just a few of the many reasons why combining a B2B focus with a specific niche for your copywriting can mean lots of clients and big bucks.

The "Hidden" Component for Killer Sales Letters
By Will Newman
November 12, 2012 (06:41:02 am)

What is the big Idea? And how do you find one? Will Newman is here to help you make your copy better than ever.

Four Reasons Why You NEED a Mastermind Group
By Rae Robinson
September 24, 2012 (06:16:46 am)

Rae Robinson has four reasons why a mastermind group will help accelerate your successful copywriting career.

The Key to Every Copywriter’s Success
By Alexander Green
September 17, 2012 (06:21:43 am)

As a writer, one of the most important things you can do to improve is the exact opposite: read. Alexander Green gives you some ideas for reading that will help make you a stronger copywriter.

The Magic of False Logic
By Bob Bly
August 13, 2012 (06:31:01 am)

Bob Bly details one of the strongest copywriting tricks a writer can use to win over their prospects.

Boardroom’s Brian Kurtz Reveals What It Really Takes to Be an “A-List” Copywriter
June 28, 2012 (10:32:31 am)

Brian Kurtz, Bootcamp Keynote speaker, shares a few insider-tips on how copywriters can improve their skills and become invaluable to their clients, and what it really takes to be an “A-List” copywriter.

16 Ways to Turn Writing "Dead Time" into Productive Time...
By John Wood
June 18, 2012 (06:11:46 am)

John Wood wants to keep you move your career forward by maximizing the way you use your "dead time".

"I Made Him an Offer He Couldn't Refuse"
By Bob Sands
June 13, 2012 (07:03:41 am)

Bob Sands tells you how to craft your story to convert your readers into buyers.

The 6 Key Differences Between Business-to-Business and Consumer Marketing
By Bob Bly
June 07, 2012 (10:29:38 am)

Bob Bly explains some major differences between consumer and corporate buyers, and why your sales message needs to be tailored to these differences.

From Screenwriting to Copywriting: Understanding Structure
By Mathes Jones
June 04, 2012 (10:57:03 am)

In screenwriting, you know how important structure is for your screenplay. This can also be applied to writing direct-response copy. Learn more.

When You Absolutely, Need to Capture Your Prospect’s Attention
By Will Newman
March 19, 2012 (06:16:42 am)

Will Newman explains the simple reason why your promise is so crucial to capturing your prospect’s attention.

The Movie Die Hard's Copywriting Lesson...
By John Wood
February 24, 2012 (07:27:23 am)

John Wood brings the world of action films to your copy, and the excitement that goes with them!

The Fastest and Easiest Way to Improve the Clarity of Your Copy …
By John Wood
February 23, 2012 (07:25:54 am)

John Wood shows us how applying this simple steps to the oldest trick in the book will improve your copy again and again.

Keep It Simple For the Biggest Punch
By Will Newman
February 13, 2012 (07:30:14 am)

Will Newman shares a simple tool that will tell you how readable your writing is, to ensure your copywriting succeeds.