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So, What Exactly Is Business-to-Business Copywriting?
March 09, 2016 (06:05:45 am)
We’ve been talking this week about Business-to-Business copywriting. Only I left out a major part of this discussion … exactly what B2B copywriting is.
Pruning Words for Stronger Copy
February 22, 2016 (06:22:44 am)
Successful copy uses just as many words as it needs...and no more. Here’s a strategy for pruning unnecessary words from your copy to make it stronger.
What Do Fountain Pens Have to Do With Copywriting?
February 08, 2016 (06:13:59 am)
Learn what key marketing and business technique took a company from selling their product from their home to a 12,000-square-foot facility and $3.4 million annual revenues.
Bringing Order to Swipe File Chaos
February 01, 2016 (10:47:38 am)
Organizing swipe files can become overwhelming. Here are some tips to managing the files so they don’t get ignored and forgotten.
Making Swipe Files Work for You
January 25, 2016 (06:46:24 am)
The key to using swipes properly is not to steal from them but to use them as a model for your own work. Think of them as a stimulus to generate your own compelling ideas.
Earn a Living as a Copywriter and Retire Early
January 06, 2016 (06:17:18 am)
Copywriters often make as much money or more than doctors and lawyers, and they get the added benefit of being able to retire early.
Back by Popular Demand: AWAI’s LIVE Ultimate Accelerated Copywriting Companion Series
January 05, 2016 (11:50:46 am)
AWAI is thrilled to announce that we are bringing back the tool that guarantees your copywriting success with far less effort and in one-quarter of the time.
The Art of Providing a Compassionate Copywriting Critique
December 17, 2015 (02:52:18 pm)
When a peer asks you for a copywriting critique, how do you provide honest feedback without being harsh or insensitive? Try these tips.
Copy “Skunk” Words to Avoid
October 12, 2015 (06:38:58 am)
You never want your reader to laugh at something you write in seriousness or be confused by your word choice. Here are some words to avoid so you don't risk confusing or offending your reader.
Direct-Response in B2B … Yes, it Exists
October 08, 2015 (09:28:15 am)
B2B copywriting isn’t all content marketing. Mac Bull looks at how B2B marketing also incorporates direct-response copywriting.
The Secret Behind Kid Books and Copywriting Success
October 05, 2015 (12:03:47 pm)
Even if your copy feels readable to you, how can you tell if it’s readable for your audience? Use this tool to check objectively if your copy is readable.
Anyone Can Be a Copywriter … But Not Everyone Should!
September 29, 2015 (02:44:35 am)
Discover how not to sell yourself short as a copywriter and why it’s vital to go after clients who already value what you do, instead of having to persuade.
The Art and Science of Being Believable
September 28, 2015 (10:47:52 am)
To be a successful copywriter, you must write like you talk. Here are some tips for writing easy-to-read copy.
Money Morning’s Advertorial Challenge
September 24, 2015 (01:04:17 pm)
Money Morning is partnering with AWAI to offer AWAI members a very unique Spec Challenge opportunity, writing advertorials for their team.
Why You Should Drop Preconceived Ideas About Your Ability to Write
August 31, 2015 (06:42:07 am)
Discover the five essential steps for launching a paid writing career at hyper speed — including what to do right away and what to forget immediately.
How to Compete with the Top Pros in Freelance Copywriting
August 25, 2015 (06:47:54 am)
Here are some tips for competing with top-level freelance copywriters who may have much more experience and better credentials than you.
Crash Course in B2B Content
August 19, 2015 (06:59:52 am)
Learn what's needed to succeed in the B2B content world with the Crash Course in B2B Content, and save $50 when you order by August 21st.
Job Opportunities … The Institute for Natural Healing is Seeking Direct Response Copy Chief
August 13, 2015 (04:44:45 pm)
The Institute for Natural Healing is looking to fill a full-time, in-house Copy Chief position. Learn more about the exciting opportunity here!
Jay Abraham’s Key Secret to Copywriting Mastery
July 27, 2015 (11:10:45 am)
Developing empathy for your prospect will make you a much more successful copywriter. Empathy is broken down into three heartfelt parts.
A Simple Template for Faster Content Writing
July 23, 2015 (06:19:59 am)
Writing content is a great path for becoming a freelance writer. In this article, discover a template for writing faster and keeping writer’s block away.
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