Free Content Search

How to Write Well: The World’s Simplest Formula
By Michael Masterson
May 03, 2010 (03:11:59 pm)

Michael Masterson’s definition of good writing can be applied to every sort of non-fiction writing like books, magazine articles, direct-mail sales letters, business correspondence, telemarketing scripts, and speeches. Learn this simple rule that will help you write well.

3 Ways to Get Writer’s Block Out of Your Life Permanently
By Dan Kennedy
January 18, 2010 (02:07:08 pm)

Follow Dan Kenney’s 3 proven copywriting techniques, and you will never again struggle with writer’s block.

Benefits That Sing and Soar – In Five Simple Steps
By Clayton Makepeace
November 02, 2009 (09:27:54 am)

Master copywriter Clayton Makepeace shares his 5-step exercise that will help you find new themes and adding power to your promotions.

Empty Pages
By Don Mahoney
October 12, 2009 (05:37:57 am)

Master copywriter Don Mahoney shows you how to overcome writer’s block. Use Don’s bag of “tricks” and conquer the blank page once and for all.

Using Assumptions and Presuppostions In Your Copy
By John Torre
September 16, 2009 (11:58:41 am)

Learn how experiences influence patterns of behavior, and how that information can be used to strengthen your copy...

Don Hauptman to Reveal the Hidden Key to Copywriting Success at AWAI’s 2009 Copywriting Bootcamp:
By Denise Ford
August 02, 2009 (10:03:01 am)

Don Hauptman is joining other modern copywriting masters at this year’s AWAI Bootcamp to share his 30-year career winning secrets about the single, hidden key to copywriting success that many writers overlook.

The Deepest Human Desire – Dale Carnegie’s “Copywriting Secret”
By Guillermo Rubio
May 18, 2009 (11:47:59 am)

AWAI Staff Writer Guillermo Rubio adapts four of Dale Carnegie’s strategies from “How to Win Friends & Influence People” to writing copy.

Work As a Freelance Copywriter in Your Spare Time Or As a Full-Time Career
By Rebecca Matter
April 07, 2009 (02:44:17 pm)

Learn what to expect if you decide to pursue freelance copywriting in your spare time or as a full-time career.

How to Find a Copywriting Mentor
By Guillermo Rubio
December 15, 2008 (08:10:50 am)

Krista Jones was able to quit her job and become a freelance copywriter by getting herself a mentor. Learn how you too can benefit from a mentor.

How to Write Catalog Copy So a Client Wants to “Buy” You
By Will Newman
November 18, 2008 (12:02:03 pm)

Will Newman demonstrates how to turn run-of-the-mill feature/simple-benefit catalog copy into “must-have” copy.

Top 30 Mailers in the Catalog Industry
November 04, 2008 (09:04:34 am)

Discover the names and websites of 30 top mailers in the catalog industry.

The 10% Solution – Mastering the Lead
By Mark Ford
October 15, 2008 (08:53:49 am)

Michael Masterson takes a look at one of the most common lead types – the ’problem/solution” lead.

How I Went From Layoff to Payoff – 3 Steps to Becoming the Copywriter You Really Want to Be
By Penny Thomas
October 13, 2008 (08:03:48 am)

AWAI member Penny Thomas reveals how she became a successful freelance copywriter using a simple, 3-step system.

How to Write an Exciting Interview
By Guillermo Rubio
October 10, 2008 (10:00:26 am)

AWAI Staff Writer, Guillermo Rubio, meets up with Michael Masterson in the neighborhood cigar bar and discovers exactly how to write a great interview.

Top 10 Mailers in the Banking Industry
October 07, 2008 (08:59:22 am)

Discover the names and websites of 10 top mailers in the banking industry.

Do Johnson Boxes Still Work?
By Britt Brouse
September 23, 2008 (08:07:40 am)

Britt Brouse shares a long-standing copy technique that will give your direct-mail package extra impact and increase your response rates.

The Five Most Popular-and Lucrative-Niches for Copywriters
By Chris Marlow
August 20, 2008 (09:23:16 am)

Copywriting Coach, Chris Marlow shares the top five niches for copywriters.

The “Four Great Rules” of Copywriting: Sorry, Mr. Pickwick, not these.
By Herschell Gordon Lewis
July 21, 2008 (10:25:34 am)

Copywriting industry icon, Herschell Gordon Lewis shares his “Four Great Laws” of copywriting.

Copywriting's Biggest Challenge
By Guillermo Rubio
July 10, 2008 (05:14:37 pm)

When readers start knowing where the copy is going … they tend to dismiss it - tune it out …

Paul Hollingshead on Building a Successful Career As a Financial Copywriter
June 17, 2008 (11:55:48 am)

Master copywriter Paul Hollingshead shares how to build your copywriting career in the most lucrative niche today – the financial market.