August 2024

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Living the Writer's Life: Jay Simon

After company cutbacks, Jay Simon decided he’d rather venture out on his own in a field he enjoyed. A tip from a friend set him in the direction of copywriting, and he jumped in with full intensity. His early dedication to learning the craft paid off quickly, and now he gets to be a hands-on dad to his young son, travel, and still bring in a healthy income. Enjoy Jay’s account of how he launched a writing career to love.

Getting Writing Advice from a Fighter Pilot

When Kathleen was recently forced to attend a motivational speech at her day job, she was prepared to zone out... she didn't need an overpaid sports figure to motivate her to do her job. Then the speaker was introduced as a former Air Force Fighter Pilot and Lead Solo Thunderbird Pilot. She was intrigued.

Build Your Freelance Digital Copywriting Business by Focusing on 3 Different Project Types

Nick Usborne shares three project types that have served him the best over the last few decades.

Make More Money from a Broader Range of Freelance Engagements, with a Little Help from AI

Perhaps the hardest part of being a freelancer is landing new clients. Month after month, year after year. Finding new clients takes up a lot of our time. And for many of us, it’s our least favorite part of being a freelancer. That’s why it’s so important to maximize your revenues from every project you land and hold on to your clients for longer than one gig. So… how do we do that?

Digital Marketing Innovator Russ Henneberry Joining Us for Bootcamp 2024

Another innovator in the digital marketing space, Russ co-authored Digital Marketing for Dummies with Ryan Deiss and, along with Ryan, was instrumental in growing DigitalMarketer into the world’s leading authority on internet marketing for businesses everywhere.

To Increase Your Income, Be the Architect…

Building a house is a complicated thing, involving numerous skills and trades. The foundation needs to be poured, the walls need to be framed, the roof has to go on, the plumbing and wiring need to be installed… and on and on and on. A number of different skill sets are required, and everything needs to be done in the correct order. And while each tradesperson is a trained expert in their own area, only one person really understands how it all goes together. That person is the architect.

Monday Morning Jumpstart: Regret

In today’s Monday Morning Jumpstart, AWAI Chief Success Officer, Ted Capshaw, and Director of Training, Jade Trueblood, talk about regrets head on and the impact focusing on the past (rather than the future) can have on your success. Ted also shares his top tip for using regret to propel action.

3 Reasons Why We’re in a Golden Age for Digital Copywriters in the AI Era

Nick Usborne shares three reasons we are in the golden age for digital copywriters (even with AI).

Living the Writer's Life: Michele Peterson

Michele Peterson’s enthusiasm for writing — and life — is contagious the minute you start talking to her. But a good chunk of her zest comes from getting to do something with clients she feels connected to. Read on to discover how she backed her way out of a family business and built a career she has full ownership over and thrives in.

Let’s Go!! Meet Up with Ilise Benun, Marketing Consultant for Copywriters and Creative Pros, at Bootcamp 2024

Known for helping hundreds of AWAI members land their first clients and grow their writing businesses, Ilise is a marketing consultant, speaker, and author who specializes in helping creative professionals of all kinds build successful businesses.

[URGENT] $2K Writing Retainers!

Only hours remain for you to claim your deal on our newest program, How to Write for Professional Service Providers.

Join Master B2B Copywriter and Longtime AWAI Favorite Steve Slaunwhite for Bootcamp 2024

Steve has been helping companies write marketing copy that sells for more than 20 years. He’s a renowned B2B copywriting expert and author who is embracing AI in the B2B world with both arms.

5 Reasons Professional Service Providers Offer Steady, Predictable Writing Income

I never intended to work for myself. There is no entrepreneurial anything in my family. My dad worked for the same company — in the same building — for his entire career. I have one brother who is a tenured college professor and another who is a partner in a law firm. We are not risk-taking people, and I was on the same path: I was at my last company for 12 years.

Monday Morning Jumpstart: Your Story

In today’s Monday Morning Jumpstart, AWAI Chief Success Officer, Ted Capshaw, and Director of Training, Jade Trueblood help you define YOUR story … so you can keep moving forward with ease.

Legendary Copywriter Bob Bly to Take the Stage at Bootcamp 2024

Bob Bly is an AWAI Advisory Board member… a Bootcamp attendee favorite, AND a legendary copywriter with over four decades of experience and more than 100 published books to his name.

Create Clientless Revenue Streams and Live Your Dream Life

Jen Phillips April lists out six different paths you can take if you want to create clientless revenue streams.

No B2B Writing Portfolio? No Problem! Here’s How to Build One, Even if You Haven’t Written for a “Real” Client Yet

Steve Slaunwhite shares the “dream” portfolio, based on the most common writing samples B2B clients request when interviewing a freelance writer.

Digital Copywriting Pioneer Nick Usborne to Join Us at Bootcamp 2024

If you don’t know Nick, he’s a web copywriting pioneer with over a quarter century of experience helping companies large and small with all elements of their online marketing… He’s worked with Disney, Yahoo, the New York Times, the U.S. Navy, Apple, Citibank, and many other “big” names! He was also among the first to embrace AI before it was “a thing.”

15 Bloodthirsty Villains Who Will Try to Murder Your Clientless Copywriting Business

Ben Settle names the 15 “villains” you’ll encounter on your road to the writer’s life… and gives you an easy way to defeat them.

A Hot New B2B Project You Should Know About

With all the existing and new opportunities in B2B, there’s never been a better time to be a B2B copywriter.

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