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Four Secrets From the Self-Promo Sales Letter That Earned Me $64,000
By Pete Savage
April 08, 2009 (01:44:51 pm)

Professional copywriter Pete Savage shares some self-promotion writing secrets, taken from a direct-mail self-promotion package that brought in $64,000 in new business for him in just 12 months.

Work As a Freelance Copywriter in Your Spare Time Or As a Full-Time Career
By Rebecca Matter
April 07, 2009 (02:44:17 pm)

Learn what to expect if you decide to pursue freelance copywriting in your spare time or as a full-time career.

How to “Achieve the Impossible” by Putting the Pain/Pleasure Principle to Work for You
By Guillermo Rubio
March 27, 2009 (07:01:01 pm)

You can achieve the seemingly “impossible.” You just have to tap into your personal power. Personal development guru Tony Robbins says one of the major keys to tapping into your personal power is understanding the concept of pain and pleasure.

Lights, Camera, Action! Get Paid to Write Short Video Scripts
By Guillermo Rubio
February 09, 2009 (08:54:13 am)

Online video marketing is one of the fastest-growing copywriting niches today. Learn AWAI member Phil LeMaster’s six tips for writing video scripts that produce results for your clients.

“WAX ON… WAX OFF…” What the Karate Kid Can Teach You About Mastery
By Jason Gaspero
December 24, 2008 (08:44:30 am)

Jason Gaspero explains how the movie The Karate Kid can help teach you about mastering a worthwhile highly valued skill.

How to Find a Copywriting Mentor
By Guillermo Rubio
December 15, 2008 (08:10:50 am)

Krista Jones was able to quit her job and become a freelance copywriter by getting herself a mentor. Learn how you too can benefit from a mentor.

The Most Important Copywriting Habit of All
By Guillermo Rubio
December 09, 2008 (08:11:51 am)

Cassandra Lee describes how a daily writing routine contributes to her copywriting success.

Get It Done Already! How to Write Your Very First Sales Letter
By Guillermo Rubio
December 08, 2008 (08:12:36 am)

Penny Thomas used the sales letter assignment from AWAI’s Accelerated Six-Figure Copywriting program as a sample of her work, and landed her first paid assignment.

How Much to Charge for Web Copy Projects
By Rebecca Matter
November 19, 2008 (06:53:53 pm)

Curious what to charge your client for web copy? Use this handy pricing guide and never worry about under or over-pricing ever again.

How to Write Catalog Copy So a Client Wants to “Buy” You
By Will Newman
November 18, 2008 (12:02:03 pm)

Will Newman demonstrates how to turn run-of-the-mill feature/simple-benefit catalog copy into “must-have” copy.

Top 30 Mailers in the Catalog Industry
November 04, 2008 (09:04:34 am)

Discover the names and websites of 30 top mailers in the catalog industry.

The 10% Solution – Mastering the Lead
By Mark Ford
October 15, 2008 (08:53:49 am)

Michael Masterson takes a look at one of the most common lead types – the ’problem/solution” lead.

How I Went From Layoff to Payoff – 3 Steps to Becoming the Copywriter You Really Want to Be
By Penny Thomas
October 13, 2008 (08:03:48 am)

AWAI member Penny Thomas reveals how she became a successful freelance copywriter using a simple, 3-step system.

How to Write an Exciting Interview
By Guillermo Rubio
October 10, 2008 (10:00:26 am)

AWAI Staff Writer, Guillermo Rubio, meets up with Michael Masterson in the neighborhood cigar bar and discovers exactly how to write a great interview.

Top 10 Mailers in the Banking Industry
October 07, 2008 (08:59:22 am)

Discover the names and websites of 10 top mailers in the banking industry.

10 Ways to Build a High-Quality, Opt-in Email List
By John Wood
October 01, 2008 (10:54:28 am)

AWAI Staff Writer, John Wood, offers 10 ways to build a high-quality, opt-in email list for your client (and for yourself).

Do Johnson Boxes Still Work?
By Britt Brouse
September 23, 2008 (08:07:40 am)

Britt Brouse shares a long-standing copy technique that will give your direct-mail package extra impact and increase your response rates.

The Five Most Popular-and Lucrative-Niches for Copywriters
By Chris Marlow
August 20, 2008 (09:23:16 am)

Copywriting Coach, Chris Marlow shares the top five niches for copywriters.

Safelist Marketing: An Affordable Marketing Option Or a Huge Waste of Time?
By John Wood
July 30, 2008 (08:44:44 am)

AWAI Staff Writer John Wood explains the term “safelist” and whether or not you should use them in your email marketing strategy.

The “Four Great Rules” of Copywriting: Sorry, Mr. Pickwick, not these.
By Herschell Gordon Lewis
July 21, 2008 (10:25:34 am)

Copywriting industry icon, Herschell Gordon Lewis shares his “Four Great Laws” of copywriting.