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5 Productivity-Boosting Tips for B2B Copywriters
November 07, 2019 (08:00:29 am)
Boost productivity in your B2B copywriting business with five can’t-fail tips to keep you focused while working from home.
How Big Is the Opportunity for White Papers?
October 07, 2019 (06:25:01 am)
White Papers are ideal for describing B2B offerings that are new, complex, or expensive. Here are seven reasons why writing them is a huge opportunity.
B2B Clients, AP, Chicago, and the Oxford Comma: It's a Matter of Style
October 03, 2019 (08:00:31 am)
When you’re working with your B2B clients, you know you need to know their products and their prospects. But you also need to know their style.
Six-Step Plan for a Successful First Prospect Interview
August 01, 2019 (09:51:46 am)
Use these steps to qualify your prospect and give you the information you need to put together a killer proposal.
Six LinkedIn Strategies to Get More Copywriting Clients
June 27, 2019 (09:37:59 am)
Are you using LinkedIn to its full potential? Discover how you can get more copywriting clients by leveraging LinkedIn.
B2B Micro-Moment Search: Attracting B2B Buyers
May 23, 2019 (08:48:15 am)
Many B2B buyers perform a micro-moment search before they buy. Here’s how to capitalize on the opportunity to get their attention early in the buying cycle.
How to Get Started as a Software Industry Copywriter
April 18, 2019 (07:59:48 am)
Don’t let a lack of technical knowledge keep you from becoming a software industry copywriter. Getting started is easy when you follow these steps…
Writing Brochures: Less is More
April 11, 2019 (09:18:46 am)
When you’re writing a brochure, it’s tempting to think the more content, the better. Here’s why that’s not the case…
The Buyer’s Journey: Lessons from Trail Building
March 07, 2019 (03:00:27 pm)
Naturally lead your B2B prospect on the buyer’s journey with these trail-building strategies.
Choosing a Professional Email Address for Your Freelance Business
February 28, 2019 (09:06:39 am)
One of the first things prospects see is your email address. Here’s how to choose an email address for your freelance business that presents you as a professional.
Why a CRM Is Useful for Freelancer Copywriters
January 31, 2019 (07:31:55 am)
Do you need a customer relationship management tool for your freelance copywriting business? Here’s when a CRM can be useful.
Working with Small Businesses as a B2B Copywriter
August 02, 2018 (06:24:40 am)
Small businesses are often overlooked as potential clients for B2B copywriters, but working with this market can be profitable as well as satisfying.
When Should You Charge for B2B Copywriting Revisions?
June 14, 2018 (02:24:10 pm)
When a client wants revisions to your copywriting project, you might be justified in asking for more money. Here’s how to have that difficult conversation.
Should You Hire a Virtual Assistant for Your Copywriting Business?
May 31, 2018 (06:01:24 am)
At a certain point, hiring a Virtual Assistant for your B2B copywriting business makes sense. Find out when you should, what to look for, and where to find one.
Copywriting Makeovers: Tips and Tricks
May 24, 2018 (02:15:31 pm)
Copywriting makeovers or rewrites can be lucrative projects. But it’s easy for them to go terribly wrong. Here’s how to avoid potential problems.
How to Pitch Articles to B2B Trade Publications
May 17, 2018 (06:08:28 am)
Getting articles published in B2B trade publications raises your profile as an expert clients want to hire. Here’s how to pitch ideas so editors say yes.
Writing Radio Commercials for Fun and Money (Part 1)
April 12, 2018 (06:20:50 am)
Writing radio commercials for B2B companies can be fun and lucrative. Here’s how you can find those gigs.
The One Thing Your Online Copywriting Must Do
March 29, 2018 (02:46:35 pm)
Online copywriting is only successful when you grab your prospect’s attention and get them to act. Here’s the key to making that happen.
An Easy 5-Point Checklist for Pricing Your Work
March 15, 2018 (02:58:13 pm)
Even if you know the range for quoting a project, how do you know where in the range an individual project should fall? Use this easy 5-point checklist to know for sure.
How to Get on Retainer with Copywriting Clients
January 11, 2018 (06:30:44 am)
When you get on retainer with your copywriting clients, you have a steady income as a freelancer. Here’s how to set them up to benefit you and your client.
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