February 2016
Pruning Words for Stronger Copy
February 22, 2016 (06:22:44 am)
Successful copy uses just as many words as it needs...and no more. Here’s a strategy for pruning unnecessary words from your copy to make it stronger.
Want to Be a Good Writer? Read Widely. Read Wisely. Read These Books.
February 19, 2016 (06:19:55 am)
Over the years I’ve read many books on copywriting. But two fiction books have taught me more about effective writing than any of these.
How Writing Fiction Makes You a Better Copywriter
February 18, 2016 (06:57:04 am)
Find out why fiction and copywriting are closely related, and how if you want to excel at one if might be worth it to look into the other.
Tune Out Your Lizard Brain for Big-Writing Success
February 16, 2016 (06:59:44 am)
Discover why you should tune out the “lizard” part of your brain if you hope to achieve big writing success, and find out what to do instead.
How to Find the Online Copywriting Work You’ll Love Most
February 09, 2016 (01:02:24 pm)
Want to be an online copywriter but unsure what to write about? Here are some tips to identify the kinds on online writing projects you’ll really love to work on.
What Do Fountain Pens Have to Do With Copywriting?
February 08, 2016 (06:13:59 am)
Learn what key marketing and business technique took a company from selling their product from their home to a 12,000-square-foot facility and $3.4 million annual revenues.
Bringing Order to Swipe File Chaos
February 01, 2016 (10:47:38 am)
Organizing swipe files can become overwhelming. Here are some tips to managing the files so they don’t get ignored and forgotten.
