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4 Reasons Why AI Won’t Steal Your Job as a Copywriter
July 16, 2026 (03:00:20 pm)
While AI can churn out average text, discover the four uniquely human "superpowers"—from genuine empathy to poetic rhythm—that keep great copywriters completely irreplaceable.
Trained Copywriters Have a Strong Future in the AI Era
July 15, 2026 (03:35:13 pm)
While AI has mastered the art of the average, find out why it completely fails at high-converting sales copy—and why the emotional complexity of a trained human copywriter is more irreplaceable than ever.
When to Use AI Versus When to Just Write It Yourself
December 31, 2025 (03:52:58 am)
Copywriters should use AI for execution tasks like research, drafting, and brainstorming, but reserve strategy and judgment, such as finding the big idea, choosing the angle, and shaping the message for themselves to produce better copy.
Use This “Secret” to Get Great Copy from AI on Your First Try
December 30, 2025 (01:44:39 am)
Rebecca Matter explains that the fastest way to get better results from AI isn’t writing perfect prompts, but simply showing it three to five great examples so it can learn the pattern and match the style.
My Favorite AI Writing Prompt
December 29, 2025 (04:04:09 am)
Rebecca Matter shows you a simple AI-powered prompt that helps you instantly improve your copy by staying focused on what your reader wants to know next, instead of what you feel like saying.
Monday Morning Jumpstart: Why Writers Should Stop Fearing AI – and Start Using It
September 29, 2025 (05:01:03 am)
AI isn’t replacing writers — but refusing to use it could hold you back. In this episode of Monday Morning Jumpstart, AWAI President Rebecca Matter and Director of Training, Jade Trueblood tackle the fear and misconceptions around AI head-on. They show you why AI isn’t a threat to your creativity, but a powerful tool you can use to work smarter, faster, and with more confidence.
Monday Morning Jumpstart: Become the Writer They Can’t Replace
September 22, 2025 (05:02:32 am)
Writers, AI isn’t taking your job — but it is changing the rules of the game. In this Monday Morning Jumpstart, AWAI President Rebecca Matter and Director of Training, Jade Trueblood reveal what separates writers who thrive from those who get left behind. Hint: It’s not what you think.
Monday Morning Jumpstart: AI, Fear, and the Future of Writing
September 15, 2025 (05:01:29 am)
Writers, the future is calling—and it’s filled with questions. How will AI change the writing world? What does it really mean for your career? In today’s Monday Morning Jumpstart, AWAI President Rebecca Matter and Director of Training Jade Trueblood explore the conversations every writer is having—and separate fear from fact.
AWAI Launches Brand-New Workshop
August 26, 2025 (05:00:57 pm)
AWAI is excited to announce the launch of a brand-new, LIVE workshop led by Guillermo Rubio, designed to help writers streamline their workflow, produce client-ready projects faster, and build a more organized, stress-free writing business.
FREE LIVE TRAINING: The Truths (And Myths) About Writing for a Living Today
June 08, 2025 (09:00:55 am)
Join us on Friday, June 13, at 11 a.m. ET for this crucial event, where we'll clear the air, bust the biggest myths about AI and copywriting, and show you how to take full advantage of the opportunity for writers today.
PLAYBACK: How YOU Can Use AI to Your Advantage as a Writer in 2025
March 18, 2025 (04:34:50 pm)
Listen in as A-level copywriter and AI expert Guillermo Rubio breaks down how YOU can use AI to your advantage as a writer in 2025 — and beyond.
3 High-Value AI Services You Can Offer Your Clients Now
December 05, 2024 (03:22:55 am)
Nick Usborne shares three high-value AI services you can start offering your clients now.
How to Improve AI Writing With an Emotional Intelligence Audit
December 03, 2024 (04:52:28 am)
Nick Usborne shares five elements to look for when reviewing copy that is generated with AI to get you started.
How to Use AI as a Freelance-Business Coach and Strategist
December 02, 2024 (03:44:34 am)
Nick Usborne looks at three powerful use cases for AI as your very own, private, and almost-free coach or consultant.
How to Choose the Best AI Writing Tool for Your Copywriting Process
November 20, 2024 (12:00:54 pm)
Unlock your copywriting career with these AI tools. Find the perfect free AI assistant to revolutionize your copywriting process and boost productivity.
Copywriters, Meet Your New AI Assistant: 4 Ways to Use ChatGPT
November 15, 2024 (12:00:28 pm)
You can light up your writer's brain with new ideas and inspirations using ChatGPT, a generative artificial intelligence (AI) chatbot developed by OpenAI. Valerie Halmrast takes a deeper look at ChatGPT and how we can use it for our writing business.
The Best AI Tool to Repurpose Your Writing for Social Media Posts
July 15, 2024 (05:47:09 pm)
With all the AI tools available, how effective are they really? Click through to see how three tools do at producing engaging social media posts from existing content.
AI Updates for the Average Writer
July 15, 2024 (05:36:56 pm)
It’s been a year since AI tools become the talk of the town. Check out tips for using AI as a freelance writer. [Including use cases.]
Is Your Relationship Status with AI Complicated?
July 15, 2024 (05:05:50 pm)
See how highlighting your humanity, conducting original research, and implementing personalized and niche marketing strategies can enhance your content and SEO efforts.
What Max Factor Teaches Writers About ChatGPT
July 15, 2024 (05:04:45 pm)
Learning from the experiences, mistakes, and triumphs of others can help you find success faster. See what a twentieth century makeup magnate can teach you about ChatGPT.
