AWAI Writer’s Blog

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Bob Bly on the Joy of Copywriting

Bob Bly shares a list of seven reasons why he finds joy in copywriting.

Perfection is a Myth, Especially When It Comes to the Writer's Life

Michele Peterson digs into perfection, why it’s a myth, and reasons why imperfection should be embraced.

5 Simple Skills for a New Income Stream

Mindy McHorse shares five skills that will give you an instant leg up if you want to join the copyediting world.

3 Editing Tricks to Catch Errors

It looks bad if your client uses copy that has grammatical errors… typos… or something worse, like misquotes or untruths… The latter could actually damage their business. So here are three little tricks you can use to catch errors…

Use This Quick Checklist to Help Ensure Your Client’s Offer is Irresistible

Sandy Franks shares a checklist that you can use to create irresistible offers for your clients.

The Simple Drilling Down Process that Makes Your Copy Feel More Real

Sandy Franks shares a simple "drilling down process" that makes your copy feel more real and compelling … and gets the response you're looking for from your readers.

This Legendary Writer Knew How to get Readers to Say Yes within the First Few Sentences of Copy

Sandy Franks shares some tips for writing winning sales copy from a legendary copywriter.

The Ultra-Curious Way to Write an Attention Getting Headline with 100% Confidence

Sandy Franks shares 5 tips to create curiosity for headlines.

Why Getting to the Heart of Your Reader’s Core Emotion Matters Most

Sandy Franks shares why it’s crucial to get your reader’s core emotion.

Why the Payoff in Copywriting Is Bigger Than You Think (Plus 4 Tips to Get Started)

Mindy McHorse shares a slew of AWAI success stories that illustrate lots of other benefits that come along with the money.

To Go from Good to In-demand Writer, Know What Your Prospect is Feeling

Sandy Franks layers in a copywriting lesson that will make your copy more effective … by further "meeting your reader where they are" when they read it.

6 Things I Love about Writing White Papers

Gordon Graham reveals SIX things he loves about writing these projects , and shows you how White Papers set you up for what he claims is "some of the easiest money I've ever made."

Accelerate Your Productivity with Writing Templates

Jen Phillips April talks about the benefits of using writing templates and how you can implement them to increase your productivity as a writer.

Write About Real-Life 'Happy Endings' and Get Paid $1,500 to $2,000 Per Project!

Rebecca Matter talks about how case studies are real-life happy ending stories.

4 Reasons Why There's Never Been a Better Time to Write Case Studies

Casey Hibbard shares four reasons why now is the perfect time to learn how to write case studies.

Enhance Your Copy and Content Writing Skills by Following This Golden Rule of Writing

Have you ever read something and completely spaced out? Or started thinking about what you're reading? Rather than just reading? This is the kiss of death for us writers … Because the minute a reader gets distracted, your chances of moving them forward toward action come crashing down. The fix? Something we call the golden rule of good writing … Like many great copywriting principles, it appears simple on the surface. But when consistently used, it makes everything you write more effective. It's also an easy way to improve copy and content others have already written. (Great way to provide value when you're just starting out!)

Your Words, Your Wealth: Why NOW Is the Time to Become Your Own Best Writing Client

Guillermo Rubio talks about why it’s easier than you think to start a clientless writing business and shares some tips on how to get started.

From Good to Great: Creating Daily Writing Habits

You become a great writer by writing regularly … daily in fact. In our industry, the A-list copywriters like Clayton Makepeace, Mike Palmer, Marcella Allison, and Jedd Canty weren't overnight successes. By this I mean, they didn't wake up one day, decide to write a sales letter, and the next day it broke records for their clients. And they don't possess a special writing gene. Nope, instead they were constantly learning and constantly writing. That is the only way to become a better writer. You must practice your craft. Sandy Franks shares a few tips on how you can go about upping your writing skills by practicing.

A Simple Technique That Fixes Boring Passages of Copy (and Instantly Creates Points of Curiosity for Your Reader)

Boring copy is dismissible. Which means the results will be lower … Which means you're leaving money on the table — both for your clients, and for yourself. Fortunately, the technique Senior Copy Chief Sandy Franks teaches below is a cure for boring, dismissible copy.

This Technique Makes Your Copy 10x Stronger and You’ll Want it to Become Part of Your Writing Habit (It’s What All A-List Copywriters Do to Ensure Winning Packages)

Reading copy (even content) out loud became a regular part of our writing routine. And it's something all A-list copywriters do without fail. Why? Because reading out loud helps you pick up little nuisances that could have an impact on response and or conversion rates … for example, awkward transitions that can stop a reader. When your reader moves from one paragraph to another, he/she expects it to flow naturally. But if there's an awkwardness, the reader begins to wonder what's going on. And the minute that happens … your reader isn't paying attention to the copy any longer.

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