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We Long to Belong — Why Community Is the Last Great Marketing Strategy

More than 90% of U.S. companies use social media in their marketing strategy because that’s where their prospects and customers are researching and making buying decisions. But now, prospects on social media are also looking for community and connection. Here’s what writers need to know…

Business Challenge: Clean Up Your Social Media Presence

Is your social media presence helping or hurting your web-writing business? Clean up your social media presence and make it easier for clients to hire you.

Social Media – Diversification Is Key

Social media diversification is crucial to running a healthy business. If you put all your eggs in one social media basket, they could disappear overnight.

How B2B Companies Use Social Media and How You Can Help Them Do It Better

B2B companies are tapping into the power of social media, big time. See how you can help your B2B clients on social, even if they have a “boring” product.

Five Strategies for More Effective B2B Social Media Marketing

Having a B2B social media presence is required for B2B companies today. But which platform? Who are you talking to? What are you saying? Follow these five tips to improve the success of your B2B social media marketing strategy.

An Easy 3-Part Social Media Marketing Plan for Web Writers

Social media marketing for web writers is a fun way to attract new clients… but you have to respect the medium you’re in. Here’s how in 3 easy steps…

How to Use Direct Messaging for Social Media Marketing Success

Social media is a great place to attract attention with public posts AND it can be an effective way to continue the conversation with direct messaging.

Questions to Ask Your Social Media Clients Before You Begin Work

Understanding your social media client goals and expectations will make every project go smoother and establish you as a true professional.

Three Winning Strategies from the ‘Giants’ of Social Media

The San Francisco Giants aren’t just on top of baseball. They’re also on top of social media. Learn 3 proven strategies you can learn from their success.

How to Attract Prospects to Your Facebook Page

Creating a Facebook page is one thing, but Kendy Sproul has some great tips to actually get followers for your page.

5 Steps to Successfully Promote Your Freelance Business Through Twitter

Kendy Sproul has some great tips to bring quality to your twitter account, and boost your freelance business in the process.

10 Tools That Will Make You a Better Social Media Marketer

Kellie Craft shares 10 social media tools that will help you effectively manage your social media accounts, so you can do more in less time.

7 Ways to Add Value to Your Next Online Copywriting Assignment With Social Media

Nick Usborne reveals seven ways you can use social media to add more value to your next web-writing assignment.