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17 Ways to Get Inside Your Client’s Mind So You’ll Always Hit Your Target Audience
By John Wood
April 07, 2011 (01:18:53 pm)

Learn how to hit your target audience every time with these 17 tips from John Wood on getting inside your client’s mind.

Find Your Ideal Copywriting Coach in Five Easy Steps
By Rebecca Matter
March 21, 2011 (09:19:16 am)

Rebecca Matter shares why finding the ideal copywriting coach can make all the difference – and how to find them in five easy steps.

Thirteen Ways, Courtesy of Copywriting Legend Eugene Schwartz, to Increase Your Reader's Desire
By John Wood
February 28, 2011 (05:35:21 am)

John Wood share how copywriters can increase their reader’s desire, including thirteen ways courtesy of copywriting legend Eugene Schwartz.

Writing Great Copy: Where Do You Start?
By Bob Bly
February 21, 2011 (05:35:50 am)

Bob Bly discusses writing great copy and gives tips on where to start.

What Gives? Is Copywriting Dream-Easy Or Head-Scratching Hard?
By Mindy McHorse
November 11, 2010 (10:47:25 am)

Mindy Tyson McHorse explains how Bootcamp helps aspiring copywriters to overcome the hurdles of getting started as a copywriter and start living the writer’s life.

The Ultimate Headline Secret
By Ted Nicholas
October 25, 2010 (05:54:31 am)

Ted Nicholas reveals a very successful headline technique that he invented and developed.

3 Quick-and-Easy Tips for Writing "Chatty" Copy
By Jen Stevens
September 20, 2010 (08:58:55 am)

Jen Stevens gives easy to implement tips on writing conversational copy.

I Have Nothing To Say, But Don’t Quote Me
By Herschell Gordon Lewis
September 06, 2010 (05:45:44 am)

Herschell Gordon Lewis shares that often writers use a lot of words to say absolutely nothing, and what you can do as a writer to avoid making this mistake.

The Power of One — One Big Idea
By Michael Masterson
August 30, 2010 (08:41:12 am)

Today, Michael Masterson gets at the very heart of powerful, persuasive writing.

How to Take Somebody Else's Good Idea and Make it Your Own — Legally
By Jen Stevens
May 17, 2010 (05:36:35 am)

Jen Stevens explains that while stealing copy somebody’s copy is illegal, but taking somebody else’s ideas and make them your own for your copy is not and a great way to write about topics others have written before.

The Power of “Reason Why” Headlines
By Ted Nicholas
May 10, 2010 (05:14:53 am)

Ted Nicholas gives some powerful headline examples and explains the copywriting technique behind them.

Is "Too Easy" Killing Your Copy?
By Roy Furr
May 05, 2010 (10:59:24 am)

Roy Furr explains what copywriting mistake can kill the response rate of a sales letter, and what you can do to avoid this mistake in your copy.

How to Write Well: The World’s Simplest Formula
By Michael Masterson
May 03, 2010 (03:11:59 pm)

Michael Masterson’s definition of good writing can be applied to every sort of non-fiction writing like books, magazine articles, direct-mail sales letters, business correspondence, telemarketing scripts, and speeches. Learn this simple rule that will help you write well.

3 Ways to Get Writer’s Block Out of Your Life Permanently
By Dan Kennedy
January 18, 2010 (02:07:08 pm)

Follow Dan Kenney’s 3 proven copywriting techniques, and you will never again struggle with writer’s block.

Benefits That Sing and Soar – In Five Simple Steps
By Clayton Makepeace
November 02, 2009 (09:27:54 am)

Master copywriter Clayton Makepeace shares his 5-step exercise that will help you find new themes and adding power to your promotions.

Empty Pages
By Don Mahoney
October 12, 2009 (05:37:57 am)

Master copywriter Don Mahoney shows you how to overcome writer’s block. Use Don’s bag of “tricks” and conquer the blank page once and for all.

The Deepest Human Desire – Dale Carnegie’s “Copywriting Secret”
By Guillermo Rubio
May 18, 2009 (11:47:59 am)

AWAI Staff Writer Guillermo Rubio adapts four of Dale Carnegie’s strategies from “How to Win Friends & Influence People” to writing copy.

Work As a Freelance Copywriter in Your Spare Time Or As a Full-Time Career
By Rebecca Matter
April 07, 2009 (02:44:17 pm)

Learn what to expect if you decide to pursue freelance copywriting in your spare time or as a full-time career.

How to Find a Copywriting Mentor
By Guillermo Rubio
December 15, 2008 (08:10:50 am)

Krista Jones was able to quit her job and become a freelance copywriter by getting herself a mentor. Learn how you too can benefit from a mentor.

How to Write Catalog Copy So a Client Wants to “Buy” You
By Will Newman
November 18, 2008 (12:02:03 pm)

Will Newman demonstrates how to turn run-of-the-mill feature/simple-benefit catalog copy into “must-have” copy.