January 2021

Use a 2-Week Process to Achieve Freelance Copywriting Success

You’ve set your business goals. You’ve planned your first quarter activities. But you’re already off track… Use this two-week process to get and keep yourself on track to freelance copywriting success.

5 Ways to Hold Your Reader’s Attention Through to the End

Grabbing your reader’s attention is only the first step. After that you need to hold your reader’s attention. Here are five ways to do that…

How to Get That Coveted Conversational Tone in Your Writing

You’ve heard of the ugly first draft… which you never want to turn in to a client. Especially if the sentences are formal, stilted, and (yawn)… Boorrrinng. Here’s how to make sure you get the coveted conversational tone.

Create an Ideal Buyer Persona for Your Business

Do you know who your ideal buyer is? When you create an ideal buyer persona, you’ll give yourself a number of marketing advantages.

Use Intention-Based Marketing to Boost Your B2B Business Results

Marketing your B2B freelance business is a requirement if you want clients… but haphazard methods yield haphazard results. Use intention-based marketing for a business-winning strategy.

5 Quick and Easy Tips to Organize Your Virtual Workspace

When you work as a freelancer, your computer plays a critical role in your workflow. Use these 5 tips to organize your virtual workspace.

Should You Call Out Bad Content?

You’ve probably received or seen bad content — a poorly designed offer, a confusing sales letter, a wordy and dense web page… Should you point it out to the company while offering to fix it? Maybe… if you do it the right way.

Take the “Strong Start” Challenge

Get your year off to a strong start! Whether you’re a new or established freelance writer, get your business in order and set yourself up for a great year.