The "Not-So-Secret" Secret of My Success: From Copy Novice to Copy Chief
Pauline Longdon
Before Pauline Longdon became one of the most trusted and in-demand copywriters in Australia, she was facing a massive identity crisis. A former Army nurse and military intelligence officer, Pauline had lost her sense of purpose — and didn’t know what was next.
Then she discovered copywriting.
From humble beginnings — unsure of what a “bulleted list” even was — Pauline steadily built her skills, mindset, and client base with grit, intention, and one crucial belief: “If someone else can do it, I can too.”
In her powerful presentation at the 2024 AWAI Copywriting Bootcamp, Pauline shared the real turning points that shaped her journey from complete novice to respected Copy Chief. You’ll hear what helped her break through doubt, how she made herself “client-ready,” and the strategic decisions that accelerated her success.
If you’ve ever wondered how successful copywriters really rise through the ranks, Pauline’s candid story offers a roadmap — and a mindset — worth following.
Takeaways you'll discover in the presentation:
- How Pauline went from zero confidence to world-class copywriter — without hype or hustle
- The difference between “being ready” and getting ready (and why you shouldn’t wait)
- Why investing in yourself is the fastest path to client-ready confidence
- How she thinks about “value” and “service” — and why that matters more than talent
- Why AWAI’s Copywriting Bootcamp played a pivotal role in launching her career
- The key belief that changed everything: “Borrow my confidence until you have your own.”
Want to follow in Pauline’s footsteps?
AWAI’s Copywriting Bootcamp is where hundreds of writers — including Pauline — have gained the skills, connections, and confidence to launch lasting careers.
🔥 Click here to learn more about Bootcamp and reserve your spot!
The AWAI Method™ for Becoming a Skilled, In-Demand Copywriter
The AWAI Method™ combines the most up-to-date strategies, insights, and teaching methods with the tried-and-true copywriting fundamentals so you can take on ANY project — not just sales letters. Learn More »
Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.