Inside AWAI Success Interview:
Jill Weberding
From Cancer Nurse to Marketing Director: How Jill Weberding Found Her Copywriting Calling

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Jill Weberding spent more than two decades working as a cancer nurse — guiding patients, educating care teams, and managing complex treatments with compassion and precision.

But when she launched her own nurse consulting business, she hit a wall. The expertise was there. The passion was there. But the clients? Not so much.

That’s when Jill realized she didn’t have a business problem — she had a messaging problem.

Through AWAI, Jill discovered the world of copywriting and quickly saw how persuasive writing could open doors in any industry. It helped her reposition her consulting business. It helped her land her first freelance client. And ultimately, it led her to the marketing role she now thrives in.

Today, Jill serves as the sales and marketing director for the souvenir business she co-owns with her husband. She writes everything from product copy to trade show materials to sales emails — all designed to connect with the customer and drive results.

In this episode of Inside AWAI, Jill shares the unexpected way she got her start, the “learning in motion” mindset that keeps her moving forward, and the real reason she says she’ll never run out of writing opportunities.

If you're navigating a career change, building something new, or simply looking for what’s next — Jill’s story proves it’s never too late to rewrite your path.

Takeaways you'll discover in the interview:

• The moment Jill realized copywriting was the missing piece in her business
• How one spec assignment helped her land her first freelance client
• The mindset shift she uses to move through fear and uncertainty
• How she paid off her Circle of Success investment in just three months
• Why adapting your message to your audience is Jill’s top writing superpower
• The business (and life) lesson she lives by: “And also …”

🎧 Click here to listen and get inspired by Jill’s story.

Recommended Resources:

• The AWAI Method™ for Becoming a Skilled, In-Demand Copywriter
• Circle of Success
• AWAI’s Free Resource Library