Circle of Success Enters New Era Under Sandy Franks as AWAI Scales Its Top Program to Meet Soaring Demand for Skilled Writers

AWAI is excited to announce that Sandy Franks, a longtime marketer, copy chief, and publisher, has accepted the role of lead mentor for Circle of Success. This marks a major step in AWAI’s investment in the program and a new era for its members.

Sandy brings nearly 40 years of direct-response and copywriting experience, including playing a pivotal role in helping Agora grow from $50 million to over $1 billion in revenue. She has trained and mentored countless writers, helping beginners become seasoned professionals, and has spent the past decade as AWAI’s Copy Chief sharing her expertise through articles and training programs.

Under Sandy’s leadership, Circle of Success is rolling out Next Step Coaching, a personalized, action-oriented mentoring system designed to guide writers at every stage of their career. Members will have access to:

• One-on-one mentorship and unlimited support
• Weekly ”Ask Me Anythings” with Rebecca Matter, Katie Yeakle and more of the team
• Monthly Town Halls with special guests and industry insights
• Exclusive live training events
• A vibrant community of writers and mentors

“What excites me most about this role,” says Sandy, “is helping serious writers move forward with clarity, confidence, and results. If you’re ready to grow as a copywriter — and want an experienced team behind you — there’s no better place than Circle of Success.”

Circle of Success has been the launching pad for thousands of today’s most successful working copywriters — and now, with Sandy at the helm, the program is stronger and more supportive than ever.