3 Reasons Why You Must Become an Email Copywriter RIGHT NOW
(If Not Yesterday)
I hear it all the time …
“But Jay, isn’t the market flooded with email copywriters now? Would anybody even want my services in this area?”
And I always chuckle a little under my breath. But I also get it …
Because I’ve been teaching copywriters how to write better emails for over a decade now, and you would think that with the thousands of students who have gone through my program, we’d be making a serious dent in the email copywriting marketplace.
But we aren’t.
In fact, just the OPPOSITE is true.
Email marketing continues to grow at a mind-boggling rate, even with all the social media distractions. The ROI continues to blow away virtually everything else out there. And every year, more and more businesses divert billions of dollars from other marketing resources into their email funnels.
And with that massive growth comes an ever-increasing demand for those who know how to craft an email that gets opened, gets read, and gets click-throughs. Which means this is an absolutely PERFECT time to launch your email copywriting career.
In fact, it’s the best time I’ve ever seen in my 20+ years in this business. The fruit is ripe for the picking, folks, and there’s plenty to go around.
So why jump on board the email gravy train now? Here are three reasons …
1. Massive Opportunity
Consider this number: 20,079.
That’s the total number of job listings I just found for the search term “email copywriter” on nine different online job sites. And that’s no typo folks — over TWENTY THOUSAND gigs are listed right now, from people searching high and low for talented and well-trained email copywriters.
But the best part is this — that’s just in the Reactive Market space, where people are raising their hand and saying, “Hey, need an email copywriter over here!” There are literally thousands of additional businesses in every niche imaginable who need more and better emails written. And they need them NOW.
Not long after I started freelancing, I took the advice of a mentor and started specializing in emails and autoresponders (a series of emails set up to mail automatically depending on the action of a subscriber). Once I did, I never wanted for clients. EVER. And that was over 14 years ago!
So, the pie is big enough for all of us to take a big, juicy slice from. And then another. And then another …
2. Easy and Fun to Write
If I had a nickel for every time somebody told me, “But I don’t WANNA write all that long copy, Jay!” I’d be buried neck-deep in nickels right now …
And it’s true. Many copywriters look at the length and breadth of some copywriting assignments and cringe. Just the thought of working on a sales letter for days (or WEEKS) on end makes them shudder.
That’s why email copywriting is so immensely popular. A typical email is usually just a few hundred words long. Of course, this always depends on the product, service, market, etc., but it’s certainly nothing like the long, drawn-out copy you’d find in a sales letter.
And once you have a template to plug in (like I hand you in my training), you can literally whip these things out in an hour or so. The more you do it, the easier it gets — and the better YOU get at writing these emails.
That’s probably the thing I love to hear most from students — how much fun they’re having in their career now. And emails can help make that happen.
3. Big-Time Income Potential
While opportunity and fun and ease of creation are all important, they don’t mean anything unless we can add some serious cash to the bank account. And that’s where email copywriting REALLY stands out from among other types of copywriting specialties …
A good email writer can make anywhere from $100 to a $1,000 — or more — for a single message. In fact, I know people who charge as much for one email as most copywriters might charge for an entire website. And they GET it — without reservation — from client after client. (They're ready to pay big, because they know how incredibly powerful email marketing can be.)
Consider this math: The average physician in the U.S. makes around $100 an hour. Compare that to a copywriter’s hourly rate for email. If you charge a low-end fee of $250 for an email and it takes you two hours to write that email, you just made $125 an hour.
Congratulations! You are now making MORE than the average doctor — WITHOUT spending eight years in college and taking on hundreds of thousands in student loan debt!
But it gets even better …
Clients don’t usually need just “one” email. They need emails for promos and emails for autoresponders and emails for content and emails for notifications and emails for buyers and emails for prospects …
Get what I’m saying here? Do you hear a cash register ringing in the distance?
Okay, now let’s review:
- There’s a huge opportunity for jobs.
- There’s a huge opportunity for a great income.
- They’re easy to write.
- And they’re TONS of fun.
So tell me again why you’re not jumping all over this?
Because the time is NOW to get onboard. I don’t know of any other copywriting opportunity that has an easier barrier-to-entry — while also delivering the high level of satisfaction and enjoyment (not to mention a steady stream of nice fat paychecks) that email copywriting does.
Love to hear your thoughts on this one — please feel free to comment.
The AWAI Method™ for Becoming a Skilled, In-Demand Copywriter
The AWAI Method™ combines the most up-to-date strategies, insights, and teaching methods with the tried-and-true copywriting fundamentals so you can take on ANY project — not just sales letters. Learn More »
First of all Mr. Jay White, you are the king of email and I aspire to be like you. Actually Jay, my name is Matthew and I don't want to be like anyone but myself, but one day I am going to be an accomplished email copywriter like yourself. I cannot afford your program just yet but that's not going to stop me. Please keep up the great work Jay... You are to email copywriting, what the beautiful smell is to a rose...it just wouldn't be the same without it. Thank you, and I will see you at the top.
Almost 6yrs. ago a friend of mine told me about emails.I thought there was no money in this career,so just forgot about it.
well...here I am getting ready to take the jump and can't tell you how excited I am.It's the kind of excitement that lands a lump in your tummy,ya know what I mean?
Hope to chat again with you all soon.
Guest (Yvette Turner) –
Hi there Jay. My goal is to make a good living from writing eventually. (Just joined AWAI.) Loved your article & it made sense for me. Is having a "niche" just as important in email writing as I read it is elsewhere? BTW, I write a fun little blog mancosmusings.com if you or anyone would like to check it out some time and offer an opinion on my writing abilities. Actually I've put off taking advantage of my AWAI investment so I could finish my last couple of pieces there..! Thank you!
John L Cox –
Thanks for the kind words folks--appreciate you!
As for your niche question John...I'm not a big "pick a niche now" person myself. I think you should market yourself in those places where you can leverage what you already know based on your experience, knowledge, or passion for that niche. This positions you as a better choice for the client, because you're already familiar with their products, services, etc.
Jay White –
Hi Jay. Thanks for advice. I was a cop for 30 years (made it to Chief twice) and wrote effective reports early, training stuff in the middle & like a gaziliion P&Ps later on (plus lots more) & really enjoyed doing all of it. That experience provides a natural niche(s) (PDs/Govt buys stuff too.) but my mind is open on that topic. Anyway, I've purchased your program; it's great & you're a good instructor. I recommend it all interested in the email thang. Thanks again!
John L Cox –