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Four Secrets From the Self-Promo Sales Letter That Earned Me $64,000

Professional copywriter Pete Savage shares some self-promotion writing secrets, taken from a direct-mail self-promotion package that brought in $64,000 in new business for him in just 12 months.

How to “Achieve the Impossible” by Putting the Pain/Pleasure Principle to Work for You

You can achieve the seemingly “impossible.” You just have to tap into your personal power. Personal development guru Tony Robbins says one of the major keys to tapping into your personal power is understanding the concept of pain and pleasure.

Lights, Camera, Action! Get Paid to Write Short Video Scripts

Online video marketing is one of the fastest-growing copywriting niches today. Learn AWAI member Phil LeMaster’s six tips for writing video scripts that produce results for your clients.

How to Write Catalog Copy So a Client Wants to “Buy” You

Will Newman demonstrates how to turn run-of-the-mill feature/simple-benefit catalog copy into “must-have” copy.

Top 30 Mailers in the Catalog Industry

Discover the names and websites of 30 top mailers in the catalog industry.

The 10% Solution – Mastering the Lead

Michael Masterson takes a look at one of the most common lead types – the ’problem/solution” lead.

How I Went From Layoff to Payoff – 3 Steps to Becoming the Copywriter You Really Want to Be

AWAI member Penny Thomas reveals how she became a successful freelance copywriter using a simple, 3-step system.

How to Write an Exciting Interview

AWAI Staff Writer, Guillermo Rubio, meets up with Michael Masterson in the neighborhood cigar bar and discovers exactly how to write a great interview.

Top 10 Mailers in the Banking Industry

Discover the names and websites of 10 top mailers in the banking industry.

Do Johnson Boxes Still Work?

Britt Brouse shares a long-standing copy technique that will give your direct-mail package extra impact and increase your response rates.

The Five Most Popular-and Lucrative-Niches for Copywriters

Copywriting Coach, Chris Marlow shares the top five niches for copywriters.

Safelist Marketing: An Affordable Marketing Option Or a Huge Waste of Time?

AWAI Staff Writer John Wood explains the term “safelist” and whether or not you should use them in your email marketing strategy.

The “Four Great Rules” of Copywriting: Sorry, Mr. Pickwick, not these.

Copywriting industry icon, Herschell Gordon Lewis shares his “Four Great Laws” of copywriting.

Paul Hollingshead on Building a Successful Career As a Financial Copywriter

Master copywriter Paul Hollingshead shares how to build your copywriting career in the most lucrative niche today – the financial market.

“I Am a Copywriter!”

Will Newman reveals four simple words that can transform you into a bona-fide copywriter … today!

An Interview With Fundraising Master Kimberly Seville

Top fundraising copywriter Kimberly Seville reveals a 4-step process to get your first fundraising client. Plus, discover the most profitable kind of organizations to write for during this economic downturn.

At Least 10 Books Every Copywriter Should Read – Twice

John Forde’s list of “must-reads” for every copywriter, as well as anyone interested in business-building or marketing.

Bob Bly Shares His Secrets to Finding Clients and Succeeding as a B2B Copywriter

Bob Bly offers an in-depth look at B2B copywriting – from tips and techniques for getting to know your audience better, to the best way to connect with potential clients.

An Interview with Alternative Health Copywriter Donna Doyle

Alternative health copywriter Donna Doyle gives advice on landing assignments and writing successful promotions.

Improve Your Copywriting Skills … How to Force Your Reader to Keep Reading – Let Me Explain …

AWAI staff writer John Wood explains five ways to utilize conversational transitions in your copy to keep your reader reading.

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