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Writing Great Copy: Where Do You Start?
February 21, 2011 (05:35:50 am)
Bob Bly discusses writing great copy and gives tips on where to start.
The Ultimate Headline Secret
October 25, 2010 (05:54:31 am)
Ted Nicholas reveals a very successful headline technique that he invented and developed.
3 Quick-and-Easy Tips for Writing "Chatty" Copy
September 20, 2010 (08:58:55 am)
Jen Stevens gives easy to implement tips on writing conversational copy.
I Have Nothing To Say, But Don’t Quote Me
September 06, 2010 (05:45:44 am)
Herschell Gordon Lewis shares that often writers use a lot of words to say absolutely nothing, and what you can do as a writer to avoid making this mistake.
The Power of One — One Big Idea
August 30, 2010 (08:41:12 am)
Today, Michael Masterson gets at the very heart of powerful, persuasive writing.
How to Know When You’re Ready for Your First Client
August 02, 2010 (02:37:59 pm)
Guillermo explains how you will be able to land your first client.
The Copywriter's Ultimate Business Card
June 14, 2010 (05:32:58 am)
Roy Furr explains how publishing a book can help a copywriter gain credibility and as a published author, get more clients, and command higher copywriting fees.
How to Take Somebody Else's Good Idea and Make it Your Own — Legally
May 17, 2010 (05:36:35 am)
Jen Stevens explains that while stealing copy somebody’s copy is illegal, but taking somebody else’s ideas and make them your own for your copy is not and a great way to write about topics others have written before.
The Power of “Reason Why” Headlines
May 10, 2010 (05:14:53 am)
Ted Nicholas gives some powerful headline examples and explains the copywriting technique behind them.
Is "Too Easy" Killing Your Copy?
May 05, 2010 (10:59:24 am)
Roy Furr explains what copywriting mistake can kill the response rate of a sales letter, and what you can do to avoid this mistake in your copy.
How to Write Well: The World’s Simplest Formula
May 03, 2010 (03:11:59 pm)
Michael Masterson’s definition of good writing can be applied to every sort of non-fiction writing like books, magazine articles, direct-mail sales letters, business correspondence, telemarketing scripts, and speeches. Learn this simple rule that will help you write well.
3 Ways to Get Writer’s Block Out of Your Life Permanently
January 18, 2010 (02:07:08 pm)
Follow Dan Kenney’s 3 proven copywriting techniques, and you will never again struggle with writer’s block.
Using Daily Task Lists to Accomplish Your Goals
January 04, 2010 (10:29:45 am)
Michael Masterson explains how a daily task list can help you achieve your goals.
How My “Dirty” Little Secret Can Help You Succeed as a Copywriter
December 17, 2009 (10:25:57 am)
Guillermo Rubio shares his little secret and explains how learning the principles of effective web copy is a must for every copywriter.
Steal this Simple Dan Kennedy Technique and Your Clients Will Think You’re a Marketing Genius
November 30, 2009 (01:27:26 pm)
Follow Dan Kennedy’s marketing technique to help promote your client’s or employer’s business. It’s an easy way to bring in some extra income.
Benefits That Sing and Soar – In Five Simple Steps
November 02, 2009 (09:27:54 am)
Master copywriter Clayton Makepeace shares his 5-step exercise that will help you find new themes and adding power to your promotions.
Empty Pages
October 12, 2009 (05:37:57 am)
Master copywriter Don Mahoney shows you how to overcome writer’s block. Use Don’s bag of “tricks” and conquer the blank page once and for all.
How to Build Buzz for Your Services Without Spending a Dime
July 01, 2009 (11:03:17 am)
By using public relations in key media venues, you can promote your services and expertise fast – without paying for advertising. But even better than the free advertising is the third-party credibility that comes along with it.
The Deepest Human Desire – Dale Carnegie’s “Copywriting Secret”
May 18, 2009 (11:47:59 am)
AWAI Staff Writer Guillermo Rubio adapts four of Dale Carnegie’s strategies from “How to Win Friends & Influence People” to writing copy.
From “I Can’t” to “I Can!” – 5 Easy Ways to Gain Confidence As an Aspiring Copywriter
April 13, 2009 (06:24:35 am)
No doubt, starting out as a copywriter can be downright frightening. The good news is, you can calm these fears down, and become a competent, confident copywriter in no time flat. Just follow one (or more!) of these five confidence boosters.
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