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Three More Advanced Techniques from Clayton to Persuade Prospects to Buy
January 11, 2017 (06:00:47 am)
Clayton Makepeace’s strategies for convincing prospects to buy have made him a millionaire many times over. What can they do for you?
It’s Official! AWAI Headquarters Has Moved
November 21, 2016 (12:26:25 pm)
AWAI's headquarters has moved - here's all the details about our exciting new location!
The Six-Figure Copywriter’s Slacker “Crib Sheet”
November 21, 2016 (06:44:43 am)
The simplest and most obvious way ever invented for making a six-figure living online and in just minutes per day.”
Discover the Hidden Gold in Your Background
November 17, 2016 (06:59:52 am)
There’s copywriting gold in your background! Discover how to find it and leverage your experience as a successful B2B copywriter.
Use this “Secret Weapon” for More Successful Writing
November 02, 2016 (06:10:17 am)
An essential lesson Circle of Success members learn is to “write tight,” which is all about keeping your writing simple.
Experienced in Writing About Natural Health and Alternative Medicine? We’re Looking for You!
October 31, 2016 (02:15:29 pm)
Easy Health Options is looking for an alternative health writer and information publisher to join their growing team. Get all the details about this exciting opportunity and how you can apply!
How to Tell the Difference Between Good Sales Copy and Bad Sales Copy
September 26, 2016 (06:43:49 am)
Using this “A-list” proven 12-point copywriting checklist will help you write winning sales copy every time.
Mark Twain, Copywriter? Here’s What You Can Learn from Him
September 13, 2016 (06:12:23 am)
Mark Twain is one of America’s most influential writers. But does he have anything to teach you about copywriting? Surprisingly… a great deal.
The Golden Thread that Pulls Your Prospect Toward Saying “Yes”
September 12, 2016 (06:56:33 am)
Your prospect buys when you capture his emotions with a powerful promise/benefit combo that follows a “golden thread” through your entire promotion.
How to Use the Success Secret of Benjamin Franklin, Thomas Edison, and Google
September 05, 2016 (06:06:31 am)
Investing in yourself: The Success Secret of Benjamin Franklin, Thomas Edison, and Google, and one you should apply to your freelance writing business.
Free Webinar: Becoming a Copywriter
September 04, 2016 (11:14:10 am)
If you’ve been thinking about copywriting but still have some questions, you’ll want to check out this FREE webinar with Katie Yeakle and Sandy Franks.
How to Talk to Your Prospect to Build a Winning 3-D Image and Promo — Without Ever Talking to Him
August 17, 2016 (06:52:13 am)
Demographics and psychographics don't give enough info for a 3-D prospect image. You must talk to him. Here’s how to do that without talking to him.
Get AWAI Verified® and land top copywriting jobs
August 09, 2016 (09:24:57 am)
When you become AWAI Verified®, you let the world know you're a qualified direct-response copywriter ready to take on high-paying copywriting jobs.
Benefits that Sing and Soar
— in Five Simple Steps: Part 2
July 20, 2016 (06:28:36 am)
It's not enough to use benefits. You must connect benefits to your prospect's real emotions. In Clayton's words, your benefits must be “fully dimensionalized.”
Benefits that Sing and Soar — in Five Simple Steps: Part 1
July 19, 2016 (06:49:40 am)
Do you use “Faux Benefits” instead of real benefits in your promos? Clayton Makepeace shows how to avoid this success-killing mistake in five simple steps.
Make Your Product’s Benefits SPARKLE
July 18, 2016 (06:37:52 am)
Many copywriters don't understand this essential secret to copywriting success: Don't sell your product! Why? Let Clayton Makepeace tell you.
How to Choose a B2B Copywriting Niche
July 14, 2016 (06:47:42 am)
Casey Demchak has been a successful medical B2B copywriter for 16 years. His secret? It started with making the right choice.
Eight of the World’s Top B2B Copywriters — Who Are Never in the Same Place at the Same Time — Join Together to Show a Select Group the Shortcut to B2B Mastery
July 05, 2016 (10:35:42 am)
Learn B2B secrets from eight Master Copywriters and get the best B2B copywriting jobs in this virtual workshop.
The Magic Formula Behind All Great Sales Letters
June 20, 2016 (06:02:28 am)
As a copywriter, it’s critical you know the magic formula behind all great sales letters.
Detroit Lawyer’s Morning Routine Helps Him Build Fast Growing Freelance Copywriting Career
June 16, 2016 (01:34:38 pm)
Lawyer-turned-freelancer David Vigna has found fulfilling copywriter success. What he did to find his writer’s life can help you too.
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