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How "Structural Priming" Will Make You a Better Copywriter
January 13, 2014 (06:42:38 am)
Structural priming is an effective method of priming your brain for copywriting. Copying effective sales letters over and over again will help build muscle memory.
When You Absolutely, Need to Capture Your Prospect’s Attention
March 19, 2012 (06:16:42 am)
Will Newman explains the simple reason why your promise is so crucial to capturing your prospect’s attention.
Keep It Simple For the Biggest Punch
February 13, 2012 (07:30:14 am)
Will Newman shares a simple tool that will tell you how readable your writing is, to ensure your copywriting succeeds.
AWAI Announces: Dan Kennedy’s Business of Copywriting Academy Home Study Program
January 26, 2011 (09:25:27 am)
AWAI introduces an edited, condensed version of the training included in the 3 days of the Academy held last year and the incredible resources given out during those 3 days.
Mark Ford's "BDF" Copywriting Formula
January 07, 2011 (02:59:58 pm)
Don't have a lot of money to spend on focus groups and other formal marketing research techniques to get to know your prospect? Don't worry! You don't need them with this formula.
Is Dan Kennedy the Real Deal … or Just Damn Good at Marketing Himself?
September 23, 2010 (02:25:49 pm)
Paul Hollingshead went from Dan Kennedy “skeptic” to Dan Kennedy “admirer”…and the marketing tips he learned from Dan that made him change his mind.
Don Hauptman to Reveal the Hidden Key to Copywriting Success at AWAI’s 2009 Copywriting Bootcamp:
August 02, 2009 (10:03:01 am)
Don Hauptman is joining other modern copywriting masters at this year’s AWAI Bootcamp to share his 30-year career winning secrets about the single, hidden key to copywriting success that many writers overlook.
The 10% Solution – Mastering the Lead
October 15, 2008 (08:53:49 am)
Michael Masterson takes a look at one of the most common lead types – the ’problem/solution” lead.
How I Went From Layoff to Payoff – 3 Steps to Becoming the Copywriter You Really Want to Be
October 13, 2008 (08:03:48 am)
AWAI member Penny Thomas reveals how she became a successful freelance copywriter using a simple, 3-step system.
How to Write an Exciting Interview
October 10, 2008 (10:00:26 am)
AWAI Staff Writer, Guillermo Rubio, meets up with Michael Masterson in the neighborhood cigar bar and discovers exactly how to write a great interview.
The “Four Great Rules” of Copywriting: Sorry, Mr. Pickwick, not these.
July 21, 2008 (10:25:34 am)
Copywriting industry icon, Herschell Gordon Lewis shares his “Four Great Laws” of copywriting.
At Least 10 Books Every Copywriter Should Read – Twice
May 05, 2008 (03:05:51 pm)
John Forde’s list of “must-reads” for every copywriter, as well as anyone interested in business-building or marketing.
Improve Your Copywriting Skills … How to Force Your Reader to Keep Reading – Let Me Explain …
March 10, 2008 (02:18:30 pm)
AWAI staff writer John Wood explains five ways to utilize conversational transitions in your copy to keep your reader reading.
How to Improve the Clarity of Your Writing
December 24, 2007 (11:46:39 am)
Michael Masterson shares a valuable writing tool that can help you improve your writing clarity.
Secrets of a Master: Why This Headline Works
August 20, 2007 (10:39:34 am)
Michael Masterson shows you one small change that gives your headlines more power.
The Secret of “The Golden Thread,” Part 2
May 22, 2006 (09:00:26 am)
Will Newman finishes the great series on The Golden Thread and how to make tight copy that pulls the reader to the end and finishes with a purchase.
The Secret of “The Golden Thread,” Part 1
May 15, 2006 (08:58:36 am)
“The Golden Thread” is not just the name of this e-letter. It's a Master's technique used by the very best and most successful copywriters. Will Newman starts with part 1 of 2.
A Mini Master's Lesson in Writing Winning Headlines
October 22, 2001 (09:54:44 am)
A quick tutorial in how to write masters-level headlines for your direct response packages.
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