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Success Story Interview: Claudia Cesarotti: From Pet Groomer to Marketing and Writing Pro
August 28, 2025 (06:03:25 am)
After more than 30 years running her own pet grooming business, Claudia Cesarotti was ready for a new chapter, one that would allow her to combine her love for animals with her growing interest in marketing and writing. In this episode of Inside AWAI, Claudia shares how saying “yes” to challenges, continuously learning, and leveraging her existing skills helped her pivot her career and make an impact in her industry.
Increase the Visibility of Your LinkedIn Posts
August 28, 2025 (05:02:40 am)
Increasing the visibility of your LinkedIn posts is easy once you know what to do and what not to do. Start making more connections with your audience.
From Day Jobs to Dream Jobs: AWAI Writers Reveal How They Made the Leap
August 26, 2025 (02:02:48 am)
At AWAI’s 2024 Copywriting Bootcamp, four writers from diverse backgrounds shared how clarity, action, community, and belief helped them overcome doubt, land their first clients, and turn day jobs into successful copywriting careers on their own terms.
The "Not-So-Secret" Secret of My Success: From Copy Novice to Copy Chief
August 25, 2025 (04:34:44 am)
Pauline Longdon’s journey from Army nurse to respected Copy Chief shows how embracing continuous learning, investing in herself, and adopting the belief “If someone else can do it, I can too” transformed her from a complete novice into one of Australia’s most trusted copywriters.
Inside AWAI Success Interview: Jill Weberding
August 22, 2025 (05:01:36 pm)
Jill Weberding spent more than two decades working as a cancer nurse. But when she launched her own nurse consulting business, she hit a wall. The expertise was there. That’s when Jill realized she didn’t have a business problem — she had a messaging problem.
7 Surprisingly Fun Ways Copywriters Can Use AI (Without Losing Their Voice)
August 22, 2025 (04:24:18 pm)
Discover seven unique, practical ways copywriters can use AI to boost creativity, productivity, and income without sounding like a robot.
Success Story Interview: Tina Matras
August 18, 2025 (05:04:06 am)
After being laid off from a 20-year corporate writing career, Tina Matras built a flexible freelance business by leveraging her network, embracing learning and community, and adopting the confidence to say “yes” to opportunities before feeling fully ready.
A Day in the Life of a Solo Agency Owner (Powered by AI)
August 14, 2025 (04:37:12 am)
Nick Usborne’s article paints a picture of how a solo agency owner can run a streamlined, highly professional business by using AI-powered systems to handle creative work, proposals, admin, and onboarding—freeing up time for strategy, higher-value tasks, and a balanced lifestyle.
From Freelancer to Founder: How AI Lets You Scale Without Hiring
August 12, 2025 (04:11:26 am)
Nick Usborne’s article explains how AI empowers overwhelmed freelancers to evolve into confident solo agency founders by replacing the need for a team with smart, scalable systems.
Interview with Barefoot Writer Laura Gale
August 03, 2025 (06:12:42 am)
Best-selling author Laura Gale explains how to position yourself as a ghostwriter
The “Hidden” Ghostwriting Opportunity for B2B Writers
July 28, 2025 (02:48:30 pm)
Monday Morning Jumpstart: How to Turn Passions into Profits
July 28, 2025 (04:14:28 am)
What could giant cookies teach you about building your writer’s life? Turns out — a lot. 🍪 ✍🏻 😉
The “Boring” Market Where Good Writers Are in High Demand
July 23, 2025 (02:56:03 am)
Big-ticket B2B products offer a high-paying, low-competition niche for writers who can craft clear, compelling content—despite the false perception that it’s boring or too technical.
The Counterintuitive Niche That Made Me Question What I'm Doing With My Copywriting Career
July 22, 2025 (01:24:20 am)
Guillermo Rubio explores the surprising profitability of writing for the nonprofit sector, revealing it to be a larger and potentially more lucrative market than traditional for-profit copywriting niches.
Monday Morning Jumpstart: How Listening Creates Lucrative Opportunities
July 21, 2025 (04:44:31 am)
What if the best way to grow your writing business wasn’t by guessing what to offer — but by truly listening first?
Two Great Tools for Online Writers to “Practice in Public”
June 20, 2025 (05:31:59 pm)
Are you putting your work out into the world for people to read and comment on? Discover two tools that let you start practicing in public.
AWAI Member Spotlight: Claudia Cesarotti
June 06, 2025 (06:47:03 pm)
From Pet Groomer to Marketing Specialist for the National Animal Supplement Council Claudia shares 3 success tips and more!
Monday Morning Jumpstart: Overcome the Fear of Starting
May 05, 2025 (04:40:57 am)
Get ready to get off the starting block … and into the well-paid writing game … In this Monday Morning Jumpstart, AWAI President, Rebecca Matter, and Director of Training, Jade Trueblood, help you identify and overcome the fears that can keep you stuck on the starting block when pursuing new opportunities. From overcoming the paralysis of having too many tasks to picking the easiest win that will get you in the game, you’ll learn how to break through your mental blocks and start moving forward.
Monday Morning Jumpstart: Creating Multiple Income Streams
April 28, 2025 (03:54:47 am)
Copywriting isn’t just about trading hours for dollars… It can open up numerous ways to make money and build a life you love. From diversifying your income to taking control of your time, Rebecca Matter, president of AWAI, shares in today’s Monday Morning Jumpstart how mastering copywriting could lead to multiple income streams and career flexibility.
The Best Bandwagon for Money-Making Writers
April 24, 2025 (05:44:49 am)
Looking to start your own profitable side hustle? Mindy McHorse discusses the characteristics that make for successful part-time money making ventures.
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