Do This for Your Client and Get Paid as Much as $2,000
It’s going up … way up.
I’m talking about the number of people who get online these days.
DataReportal, a global data firm, in a recent study found that there are now 4.95 billion people using the internet.
That’s more than half of the world’s population.
And they’re searching for information at a rapid pace too.
SEMrush, a software platform that helps marketing professionals manage and measure their online campaigns across all digital channels reports that overall search traffic grew by a whopping 22% throughout 2020 alone.
And in addition, the average daily time spent on the internet reached historic highs: 155 minutes on mobile, which is over four times the duration spent on desktops at 37 minutes.
Remember, these numbers are just from the pandemic. Website traffic has increased since then and continues to do so.
This increase in website traffic across all industries puts a lot of pressure on businesses to make sure the content they produce gets attention.
Why place so much importance on content?
It’s simple. With multiple search results that show up for any given query, users now have more choices at their fingertips. And once they land on a website, it takes them just a few seconds to decide if they’ve made the right choice.
It’s not just the way a website looks that makes an impression … it’s also the words they read. According to HubSpot, 47% of buyers view at least three to five pieces of content before making a purchase decision.
As you can imagine, if the content isn’t great, it’d be hard for that company to be competitive or to even stay in business.
So, you can also imagine how thankful that client would be if someone was able to show them how to develop quality content. And here, Dear Copywriter, is where a hidden opportunity awaits your talents and skills.
If you can spot content that needs improving on a client’s website, you could make a $2,000 payday. And that’s just for pointing out what needs fixing.
If you also let that client know you can make those improvements … well, you could end up getting paid twice by taking on writing assignments worth $1,500 … $3,000 … or even $8,000 or more.
And when it comes to finding clients … they’re everywhere. According to a recent Netcraft Web Server Survey, there are 1.16 billion active websites in the world (and counting).
Now, I’m not saying all these websites could be your next client because, let’s face it — that’s a huge number. Not all are suitable for content and copy needs, and some are one-person operations or not active with content at all.
But even if we cut those out and you concentrated on a small fraction, say 1%, that’s still over 11 million possible clients.
And those clients are willing to pay big money to ensure their content is up-to-date. In fact, Digital.com found that the average small-to-medium business spends anywhere from $2,000 to $25,000+ to create their website in the first place.
Then, if you factor in a study done by Content Marketing Institute, which showed that 72% of companies attribute their success to keeping “tabs on their content marketing efforts,” you know for certain your skills are needed.
So, how do you get started? Well, the first thing you do is become a Site Content Auditor (you can learn more here). If you’re not familiar with that title, that’s someone who specializes in reviewing a client’s website to find areas of content that need to be redone.
And there are primary areas of a website that usually need improvements, from the About page and site tagline to the length of each article and the lack of attention-getting titles and headlines.
Here’s something else to know about becoming a Site Content Auditor … there’s very little competition. Not many copywriters think about adding this kind of service to their skill set. Most assume it’s all done by an in-house team of web programmers, marketers, and writers.
But it’s a service that’s desperately needed by companies, both large and small. That’s why I’m urging you to get in on this much-needed opportunity by getting all the training you need to specialize in content audits.
The AWAI Method™ for Becoming a Skilled, In-Demand Copywriter
The AWAI Method™ combines the most up-to-date strategies, insights, and teaching methods with the tried-and-true copywriting fundamentals so you can take on ANY project — not just sales letters. Learn More »
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