Are You Skipping Important Steps
in the Writing Process? (Part 1)

Writing is easy, right?

You sit down. The words tumble from your mind to your fingers to your keyboard and into a document.

You give what you wrote a read-through, correct some minor mistakes. And voila … a beautiful draft of brilliant copy you know your client will love.

Right. If you’ve been at this for a while, you know this scenario is a rarity.

More often, a writer struggles with writer’s block before getting started. He fights to figure out the best Big Idea for the piece. And then, once that’s figured out, he fights to get the organization right.

There’s proof to be substantiated. Details to be verified. And then the first draft is done so close to the deadline that he barely has time to read it through before sending it off to the client with crossed fingers and a prayer for success.

The reason this second scenario is more common is that writers believe in the first scenario so wholeheartedly — writing as an easy, magical process — that they skip steps.

If you go through the full writing process, there are actually five steps. (Pre-writing, drafting, revision editing, and proofing.) And if you skip any of them, chances are you’ll find yourself in the struggle I just described.

But the more often you use all five writing steps — and use them properly — the closer and closer you’ll get to writing magic. And that’s why I want to show you each step of the process and give you methods for getting the most out of each.

Step 1. Pre-Writing

Of the five phases of the writing process, this is one that is often skipped. You land an assignment. You’re psyched. You’re excited. You can’t wait to sit down and write. And so that’s what you do.

The problem is that you don't have all the information. You can’t possibly do your best work, because the work you’re doing is, at best, only half-informed.

Pre-writing involves:

  • Asking questions
  • Reading for ideas
  • Brainstorming ideas
  • Doing research: product, audience, competition, proof of benefit
  • Outlining

Before you actually sit down to write, spend some time with your client asking questions. Some good questions for you to ask include:

  • What’s the goal for this project?
  • What do you know about the audience I’m writing to?
  • What has worked well with similar projects?
  • What hasn’t worked well with similar projects?
  • What would you view as a successful outcome?
  • What happens if we fail to meet the objective?
  • When the reader finishes reading this, what comes next?
  • What other things should I know before I get started?
  • How will readers find the finished product?

And then ask some questions to guide your research:

  • What do I know about my audience?
  • What do I need to know to make a convincing argument? (The answer to this is usually another list of questions.)
  • What benefits does this product offer? (If you’re writing an article, it’s the product.)
  • What are competitors doing and saying?
  • What is the audience saying about similar products?
  • Where do my product’s benefits and my audience’s problem intersect?

Once you’ve spent some time getting your questions in order, it’s time to start in on your research.

The first thing I do is general reading on my topic. I try to read several articles by experts in the area just to get oriented. Once I do that, I start to do more focused reading with the goal of answering my questions and providing proof to back up any benefit claims I’m making.

Come up with a system to capture and organize your research. Evernote is a great tool for this as you can “clip” website pages into a project folder for quick reference when you begin drafting.

Once you’ve thoroughly steeped yourself in research, it’s time to begin brainstorming ideas. Just like you would for headlines, make a big list of ideas for how you can approach what you’re writing. These will help you hit up the best Big Idea to frame whatever piece you’re working on.

Finally, take what you’ve done and use it to create an outline of your article or sales letter or website.

A lot of writers skip the pre-writing process. That’s when writer’s block gets to be a problem. Another thing that results from skipping pre-writing is “dead-ending.” You start to write and it goes well, but then it spirals out of control and you’re left wondering how to get it back on track. Spending time and energy on the pre-writing step prevents these setbacks.

And it sets you up for a drafting phase that is easy and … you guessed it … magical.

Step 2. Drafting

This is everyone’s favorite phase of the writing process. So much so, that many writers try to cram the entire writing process into the drafting phase, researching and organizing as they go, and editing as they write.

You miss out on so much when you take that approach.

When you roll research, writing, and editing into one, you’re essentially multitasking. You’re asking your brain to switch back and forth between being analytic and creative. When you do that, your analytics are sloppy and your creativity is stilted. Instead of enjoying the best of both worlds, you invite the worst.

In the full writing process, drafting is its own step. During this phase, you take all the research you’ve been soaking in and let it flow into words that become something more than the sum of their parts.

Best of all, you allow yourself to slide into and fully enjoy the creative flow. The flow-state — that’s the magical writing place where your fingers almost can’t keep up with your mind and everything you write feels golden. During the flow-state, you’ll stumble on ideas and turns of phrase that you read through later and wonder at your own brilliance. During the flow-state, time seems to stop moving. You don’t feel hungry or thirsty. You don’t have any desire to check your Facebook or email. You’re in perfect harmony with your writing.

These are the times when you write for three or four hours without even realizing that much time has passed. You’ll come out of your drafting like you’re waking from a dream. It’s what writer’s live for … at the very least, it’s why we write.

To take full advantage of the flow-state, try taking these steps:

  • Shut off your email, your phone, and your Internet. Find a way to signal your family that you’re not to be interrupted unless it’s truly an emergency. I have a hat I wear that means, “I’m writing, leave me alone.” Carline Anglade-Cole told us at Bootcamp she hangs a sign on her door that says, “Don’t interrupt me unless you’re bleeding from your eyes.” Whatever works.
  • Don’t even worry about checking your notes as you write. That will happen in the revision phase.
  • If you get stuck, skip to a different section and work there.
  • Don’t edit as you go. There’s a separate phase for that. Treat this like meditation. If you catch yourself editing, acknowledge what you’re doing and then return to writing with abandon.
  • Don’t be afraid to pause. Sometimes you get a great swirl of thoughts and once they’re all down, you have to wait for a few minutes for the next swirl to come. The key is to relax and let it come. Don’t get in its way by checking your email or reading back through everything you’ve written.

When you allow the drafting phase to be what it’s meant to be, you’ll write faster, you’ll enjoy your writing more, and you’ll get access to ideas that are hiding in your mind — things that might never reveal themselves otherwise.

Next week, I’ll dig into the other half of the writing process … revision, editing, and proofing. These are the phases where good writing becomes great, so don’t miss it!

This article, Are You Skipping Important Steps in the Writing Process? (Part 1), was originally published by Wealthy Web Writer.

The AWAI Method™

The AWAI Method™ for Becoming a Skilled, In-Demand Copywriter

The AWAI Method™ combines the most up-to-date strategies, insights, and teaching methods with the tried-and-true copywriting fundamentals so you can take on ANY project — not just sales letters. Learn More »

Click to Rate:
Average: 5.0
Published: December 31, 2014

4 Responses to “Are You Skipping Important Steps in the Writing Process? (Part 1)”

  1. Thanks for this! I'm guilty of multitasking. I'm going to try the steps with the drafting part.

    Guest (Sandra A)

  2. Heather you're a life saver!
    For so long I struggled with my writing process for writing sales letters.

    Now you've shown me the way.
    I can't wait to read the rest of your articles.


    Guest (Clyde McDade)

  3. This is a really great breakdown of the writing process. I've been guilty of morphing research, writing and editing into one process, and I love that you have pulled them apart. I'm going to implement this plan right away. Thanks!


  4. Scrivener is another tool to collect research and compose your work.


Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)

This name will appear next to your comment.

Your email is required but will not be displayed.

Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters

Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)