Are You Skipping Important Steps in the Writing Process? (Part 1)
December 31, 2014 (06:36:14 am)
Improve your writing by embracing all 5 steps of the writing process. Here, you’ll the discover first two steps and how to use them to their fullest.
Defining Your “Super-Objective” That Connects All the Elements of Your Writing Together
December 19, 2014 (06:20:54 am)
In copywriting, your “super-objective” is to decide what “big promise” you’re making to your prospect. This overarching theme ties your entire piece together.
The Surprising Connection Between Great Acting and Copywriting
December 15, 2014 (06:38:59 am)
Discover insider tips and strategies for how actors prepare for compelling performances, and how you can use them to gain a big advantage in your copy.
Clayton Makepeace on the Astonishing Power of Fear
December 15, 2014 (06:09:10 am)
Clayton Makepeace shares his expert view on using fear in your copy… and tells you how to avoid five blunders copywriters make when using fear.
How to Bring 10x More Value to Your Clients
December 09, 2014 (11:33:06 am)
Take this essential step to become instantly more valuable and earn 10x the fees. Plus, you’ll be one step closer to being the “Total Package” to your clients.
Know Thy Prospect
December 08, 2014 (12:44:52 pm)
Clayton Makepeace discusses the importance of knowing your prospect, and provides tips for crafting messages specific to them.
The Art of the Irresistible Offer
December 08, 2014 (12:24:22 pm)
Clayton Makepeace explains the eight factors that go into crafting an offer that’s too good to pass up.
Use Your Writing Skills to Preserve Knowledge for Future Generations
December 04, 2014 (06:54:09 am)
As AWAI member David Guthrie discovered, a website is an easy way to use your writing skills to preserve knowledge and information for future generations.
Brand New! Dan Kennedy’s “Never Out of Work” Program!
December 03, 2014 (03:08:01 pm)
We're excited to announce a brand-new program from Dan Kennedy that will help you eliminate income uncertainty and replace it with income stability!