This Week from AWAI …

The $2 Trillion Content Arms Race Is ON — Claim Your Share

When AI burst onto the scene, companies everywhere rushed to replace their writers with it…

They all thought they’d struck gold — pumping out more content than ever before, while cutting costs.

But less than two years later, it’s become clear that their “AI experiment” has backfired spectacularly…

And made human writers MORE valuable than ever…

To the tune of businesses tripling their content marketing budgets in the last year alone.

What once was a $500 content project can now be worth $5,000 (or more).

Get the Full Story 👉

LIMITED TIME NEW MEMBER DEAL:
FREE “Longevity Economy” Report

When you grab a subscription to Barefoot Writer magazine today for only $11…

You’ll get FREE access to our new “longevity economy” report so you can position yourself at the forefront of a writing niche that’s NEW and exploding with demand.

It’s a massive, untapped market that controls 83% of the country’s wealth.

It accounts for over half of all consumer spending in the U.S. every year.

Yet, despite its size — over 135 million strong and growing daily…

It’s a market that most businesses have yet to “crack” — because they don’t understand how to “speak” to the people who make up this market.

So they’re desperate for skilled writers who understand how to connect with this audience.

And that’s what our new report is all about!

Grab it all for $11.

Free Live Event: Land $60K-per-Year Clients Writing Content

Free live event announcement featuring Russ Henneberry and Jade Trueblood. Title reads: “How to Position Yourself to Land $60K-per-Year Clients.” Event date and time: Wednesday, October 15, 11 a.m. ET.

Companies are reversing course on AI and pouring record budgets back into human content writers, and if you know how to position yourself, you could land $60K-per-year clients because of it. Content marketing expert Russ Henneberry and AWAI’s director of training, Jade Trueblood, will be going LIVE this Wednesday, October 15, at 11 a.m. ET to show you how.

Access Instructions Here

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Branding Guidelines for Your AWAI Copywriting Training

Here at AWAI, we’re delighted you’re a member of our training programs and social groups — studying the craft of copywriting and content writing. We’re proud you’re part of our community and we celebrate your progress. We encourage you to let the world know you’re part of AWAI. That being said… here are some branding guidelines about how to promote your AWAI training that you may not be aware of.

Living the Writer's Life: Jeff Stasiuk

Jeff Stasiuk had wanted to be a writer since grade school. But that dream got shelved while he worked at a traditional job. Read on to discover the confluence of forces that led him to copywriting, and why he no longer has to wait for life to get good.

PLAYBACK: “MUST-SEE” FOR WRITERS: Be Among the First to Tap into This $9 Trillion Niche

Content marketing legend Brian Clark has gone “all in” on a BRAND-NEW niche… one with over 135 million people who collectively spend over $9 trillion annually. Tune in to hear what Brian and Rebecca as he tells you what he's learned about this crucial market… and how you can succeed in it!

Living the Writer's Life: Stella Bouldin

When a fortuitous layoff forced Stella Bouldin to lean in to what she really wanted from life, she began by exploring different countries. But the appeal of not having to get up early for a job led her to look for more flexible opportunities, and getting paid to write for a living was the most appealing. Discover how she’s made the most of her writing lifestyle and why it allows her to continue to travel the globe.

Clarissa Kemp Article Wins AWAI’s “Get Published–Get Paid” LABS Workshop

Congratulations to Clarissa Kemp, who wrote a winning article in our training program for new freelance writers — AWAI’s “Get Published–Get Paid” LABS Workshop. This program is for aspiring professional freelance writers learning the ropes of effective content through AWAI.

Thea Sheldon Article Wins AWAI’s “Get Published–Get Paid” LABS Workshop

Congratulations to Thea Sheldon, who wrote a winning article in our training program for new freelance writers — AWAI’s “Get Published–Get Paid” LABS Workshop. This program is for aspiring professional freelance writers learning the ropes of effective content through AWAI.

Congratulations to Michele DeKinder-Smith, Spring 2024 Winner of AWAI’s Site Content Audit Challenge — Awarded $2,000

Pam Foster announces the winner of AWAI’s latest $2,000 Site Content Audit Report Challenge. Beyond meeting all the requirements, Michele’s report was thorough, positive, encouraging, and packed with highly useful information for the client. It was well presented with a conversational and helpful tone, setting the reader up to be excited about the report and how it will help their business.

Living the Writer's Life: Andrew Murray

When I spoke with Andrew Murray from his home south of Sydney, he was just back from a two-month trip with his wife to Southeast Asia. But long-term, far-off travel has become the norm for Andrew, all thanks to being able to write for a living. Enjoy the story of what got him here and how he’s making the most of it.

Here’s What Celebrated Copywriter and Mentor Marcella Allison Is Most Excited About in the Industry…

In this short video clip, master copywriter and copy chief Marcella Allison shares what she’s excited most about in the industry and how you can use it to open the door and make your mark.

Living the Writer's Life: Melanie Warren

Melanie Warren is the kind of person who sets her sights on something and goes all in. So even though she took a curvy road to get to copywriting, once she found it, she soared. Read on to discover how she built up a successful writing business fast, and don’t miss the part about her magical Vegas Christmas, which is bound to inspire every up-and-coming family-minded writer.

Dan Nelken, Creative Director and International Bestselling Author, to Join Us at Bootcamp 2024

We’re thrilled to have Dan Nelken, creative director, copywriter, and international bestselling author, with us for the first time ever at Bootcamp 2024.

Marcella Allison, AWAI Bootcamp Speaker Alumna and Mentor, to Join Us at Bootcamp 2024

Marcella is a celebrated copywriter and mentor, known for her high-level connections within our industry and her exceptional ability to guide writers to success. As the founder of Titanides, a community for female copywriters, Marcella’s expertise in direct response and marketing strategy is unmatched. Listen in as Marcella tells you what she’s excited about sharing at this year’s Bootcamp. (Hint: It’s something that will help you move faster!)

September Issue: Mental Tricks for Writers

Just released, the September issue of Barefoot Writer!

Exciting news for Digital Copywriter members!

Digital Copywriter just opened the doors to the 2025 Reality Blog Challenge.

Living the Writer's Life: Jay Simon

After company cutbacks, Jay Simon decided he’d rather venture out on his own in a field he enjoyed. A tip from a friend set him in the direction of copywriting, and he jumped in with full intensity. His early dedication to learning the craft paid off quickly, and now he gets to be a hands-on dad to his young son, travel, and still bring in a healthy income. Enjoy Jay’s account of how he launched a writing career to love.

Digital Marketing Innovator Russ Henneberry Joining Us for Bootcamp 2024

Another innovator in the digital marketing space, Russ co-authored Digital Marketing for Dummies with Ryan Deiss and, along with Ryan, was instrumental in growing DigitalMarketer into the world’s leading authority on internet marketing for businesses everywhere.

Living the Writer's Life: Michele Peterson

Michele Peterson’s enthusiasm for writing — and life — is contagious the minute you start talking to her. But a good chunk of her zest comes from getting to do something with clients she feels connected to. Read on to discover how she backed her way out of a family business and built a career she has full ownership over and thrives in.

Let’s Go!! Meet Up with Ilise Benun, Marketing Consultant for Copywriters and Creative Pros, at Bootcamp 2024

Known for helping hundreds of AWAI members land their first clients and grow their writing businesses, Ilise is a marketing consultant, speaker, and author who specializes in helping creative professionals of all kinds build successful businesses.

[URGENT] $2K Writing Retainers!

Only hours remain for you to claim your deal on our newest program, How to Write for Professional Service Providers.

Join Master B2B Copywriter and Longtime AWAI Favorite Steve Slaunwhite for Bootcamp 2024

Steve has been helping companies write marketing copy that sells for more than 20 years. He’s a renowned B2B copywriting expert and author who is embracing AI in the B2B world with both arms.

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