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How to Write a Damn Good Testimonial
By John Carlton
July 17, 2006 (09:33:47 am)

Use John Carlton's secrets to write better testimonials.

The Secret of “The Golden Thread,” Part 2
By Will Newman
May 22, 2006 (09:00:26 am)

Will Newman finishes the great series on The Golden Thread and how to make tight copy that pulls the reader to the end and finishes with a purchase.

The Secret of “The Golden Thread,” Part 1
By Will Newman
May 15, 2006 (08:58:36 am)

“The Golden Thread” is not just the name of this e-letter. It's a Master's technique used by the very best and most successful copywriters. Will Newman starts with part 1 of 2.

From The Golden Thread Mailbag … The False Close
By Pat Coffey
April 24, 2006 (05:16:11 pm)

Pat Coffey answers a member's question about the false close and when to use it.

Creating an Enemy
By Will Newman
March 20, 2006 (04:57:24 pm)

Will Newman tells us the how and why when using an enemy in your sales letter. Get the bond for your client and the prospect.

14 Tips for Banishing Writer’s Block
By Don Mahoney
February 13, 2006 (04:21:59 pm)

Whether you are at the beginning or somewhere along the way in your assignment, Don Mahoney has 14 tips to wipe out writer’s block.

Using Lift Notes to Give a Lift to Your Sales
By Will Newman
January 30, 2006 (04:16:40 pm)

Will Newman reveals how lift notes can boost your sales.

From The Golden Thread Mailbag … The Three Fundamental Rules of Selling
By Scott Rempe
May 23, 2005 (02:45:08 pm)

Scott Rempe answers emails from members and talks about the “Three Fundamental Rules of Selling”.

Quick Tip: Strengthen Self-Promotion with a Tagline
May 09, 2005 (02:38:59 pm)

Find out how a tagline can help you land clients.

In His Own Words: Million-Dollar Copywriter Clayton Makepeace on Banishing Writer’s Block
April 18, 2005 (02:24:37 pm)

Master copywriter Clayton Makepeace shares his strategies for beating writer's block.

7 Key Principles for Writing Riveting Reactivation Letters
By Sandy Franks
March 28, 2005 (02:16:21 pm)

Sandy Franks gives you strategies for writing better reactivation letters.

Show Your Warts: An Honest Way to Make a Buck
By Bob Bly
November 15, 2004 (04:25:48 pm)

Bob Bly shows how honestly addressing a product's limitations can turn into more sales.

Writing a Powerful, Persuasive Fundraising P.S.
November 01, 2004 (04:21:42 pm)

Jerry Huntsinger gives you ten options for crafting a winning P.S. for your next fundraising package.

How Robert Collier Turned Six Words Into a Copywriting Goldmine
September 13, 2004 (02:52:40 pm)

Learn how Robert Collier used six words to dramatically boost sales.

Set Your Fees With Confidence – and Get Paid What You're Worth
April 26, 2004 (01:32:09 am)

Valuable insights into how you should set your fees.

Quick Tip: The 3 Components of a Good USP
March 29, 2004 (01:08:45 am)

Bob Bly share three things that every good USP has.

Secrets of Creating a Winning Magalog
By Krista Jones
January 12, 2004 (11:35:01 pm)

Krista Jones reveals how you can write a magalog that gets results.

Secrets of Writing for the Self-Help Market
December 22, 2003 (02:41:39 pm)

Discover how you can succeed as a self help copywriter.

Revealing Deeper Benefits
By John Forde
November 17, 2003 (02:01:32 pm)

John Forde shows you how to find the most important benefits of your product.

Free From the USPS for Our Graphic-Design Members – and All AWAI Members Interested in Our Graphics Program
September 29, 2003 (01:33:51 pm)

Find out about a free resource for direct mail designers.