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How to Write a Damn Good Testimonial
By John Carlton
July 17, 2006 (09:33:47 am)

Use John Carlton's secrets to write better testimonials.

The Secret of “The Golden Thread,” Part 2
By Will Newman
May 22, 2006 (09:00:26 am)

Will Newman finishes the great series on The Golden Thread and how to make tight copy that pulls the reader to the end and finishes with a purchase.

The Secret of “The Golden Thread,” Part 1
By Will Newman
May 15, 2006 (08:58:36 am)

“The Golden Thread” is not just the name of this e-letter. It's a Master's technique used by the very best and most successful copywriters. Will Newman starts with part 1 of 2.

From The Golden Thread Mailbag … The False Close
By Pat Coffey
April 24, 2006 (05:16:11 pm)

Pat Coffey answers a member's question about the false close and when to use it.

Creating an Enemy
By Will Newman
March 20, 2006 (04:57:24 pm)

Will Newman tells us the how and why when using an enemy in your sales letter. Get the bond for your client and the prospect.

Using Lift Notes to Give a Lift to Your Sales
By Will Newman
January 30, 2006 (04:16:40 pm)

Will Newman reveals how lift notes can boost your sales.

From The Golden Thread Mailbag … The Three Fundamental Rules of Selling
By Scott Rempe
May 23, 2005 (02:45:08 pm)

Scott Rempe answers emails from members and talks about the “Three Fundamental Rules of Selling”.

7 Key Principles for Writing Riveting Reactivation Letters
By Sandy Franks
March 28, 2005 (02:16:21 pm)

Sandy Franks gives you strategies for writing better reactivation letters.

Show Your Warts: An Honest Way to Make a Buck
By Bob Bly
November 15, 2004 (04:25:48 pm)

Bob Bly shows how honestly addressing a product's limitations can turn into more sales.

Writing a Powerful, Persuasive Fundraising P.S.
November 01, 2004 (04:21:42 pm)

Jerry Huntsinger gives you ten options for crafting a winning P.S. for your next fundraising package.

How Robert Collier Turned Six Words Into a Copywriting Goldmine
September 13, 2004 (02:52:40 pm)

Learn how Robert Collier used six words to dramatically boost sales.

Quick Tip: The 3 Components of a Good USP
March 29, 2004 (01:08:45 am)

Bob Bly share three things that every good USP has.

Secrets of Creating a Winning Magalog
By Krista Jones
January 12, 2004 (11:35:01 pm)

Krista Jones reveals how you can write a magalog that gets results.

Secrets of Writing for the Self-Help Market
December 22, 2003 (02:41:39 pm)

Discover how you can succeed as a self help copywriter.

Revealing Deeper Benefits
By John Forde
November 17, 2003 (02:01:32 pm)

John Forde shows you how to find the most important benefits of your product.

SRDS: What It Is and How to Use It as an Invaluable Resource
September 22, 2003 (01:32:43 pm)

Find out about an invaluable resource for copywriters.

Quick Tip: The Secret of "Top and Tail"
August 11, 2003 (11:53:26 am)

Discover the two parts of your package that you should focus on when editing.

Interview with a Pro: Scott Haines on Discipline, Criticism and How to Find Highly-Successful Controls You Can Learn From
July 07, 2003 (05:03:56 pm)

In an interview with Scott Haines, you'll learn how to study controls to hone your copywriting skills.

The Resistance Factor: Avoid It and Boost Response
June 23, 2003 (04:53:17 pm)

Find out an insight that Bill Bonner uses to create a deeper connection with readers and motivate them to buy.

Interview with a Pro: John Carlton Reveals the Secrets Behind His Letter for "Sex: A Man's Guide"
By Scott Haines
May 19, 2003 (04:41:25 pm)

John Carlton joins AWAI for an interview on how he's found big success writing edgy copy.