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An Interview With Fundraising Master Kimberly Seville
May 20, 2008 (05:32:51 pm)
Top fundraising copywriter Kimberly Seville reveals a 4-step process to get your first fundraising client. Plus, discover the most profitable kind of organizations to write for during this economic downturn.
At Least 10 Books Every Copywriter Should Read – Twice
May 05, 2008 (03:05:51 pm)
John Forde’s list of “must-reads” for every copywriter, as well as anyone interested in business-building or marketing.
Bob Bly Shares His Secrets to Finding Clients and Succeeding as a B2B Copywriter
April 22, 2008 (05:27:24 pm)
Bob Bly offers an in-depth look at B2B copywriting – from tips and techniques for getting to know your audience better, to the best way to connect with potential clients.
An Interview with Alternative Health Copywriter Donna Doyle
March 19, 2008 (05:19:59 pm)
Alternative health copywriter Donna Doyle gives advice on landing assignments and writing successful promotions.
Improve Your Copywriting Skills … How to Force Your Reader to Keep Reading – Let Me Explain …
March 10, 2008 (02:18:30 pm)
AWAI staff writer John Wood explains five ways to utilize conversational transitions in your copy to keep your reader reading.
Top 15 Mailers in the Health Market
March 05, 2008 (05:19:34 pm)
Discover the names and websites of fifteen top mailers in the health industry.
An Interview with Expert Catalog Copywriter Jay White
February 20, 2008 (05:18:13 pm)
Catalog copywriting expert, Jay White, reveals what sets catalog copy apart from regular copy.
Who is Elmer Wheeler … and how can he boost your response rate?
February 11, 2008 (01:56:57 pm)
AWAI staff writer John Wood highlights Elmer Wheeler, one of the pioneers of persuasive writing. Using Wheeler’s tested selling techniques can boost response and transform your copywriting career.
How to Improve the Clarity of Your Writing
December 24, 2007 (11:46:39 am)
Michael Masterson shares a valuable writing tool that can help you improve your writing clarity.
Fitness Guru Matthew Furey Gives You the Secrets to His Success
November 28, 2007 (04:46:51 pm)
In an interview, fitness expert Matthew Furey shows how direct response marketing works to build an exercise business.
Quick Tip: The AWAI Peer Review System
November 26, 2007 (11:29:26 am)
An explanation of the peer review system Michael Masterson recommends.
Alan Serinsky on Writing Great Copy for Supplements
November 07, 2007 (11:46:14 am)
Alan Serinsky shares his tips for writing great copy to sell supplements in the alternative health market.
An Exclusive Interview with Self-Help Copywriter Catherine Cairns
October 17, 2007 (04:28:51 pm)
Self-help copywriter Catherine Cairns shares tips on launching your career in the self-help market.
Secrets of a Master: Why This Headline Works
August 20, 2007 (10:39:34 am)
Michael Masterson shows you one small change that gives your headlines more power.
Top 20 Religious Mailers
July 05, 2007 (04:09:28 pm)
Discover the names and websites of twenty top mailers in the religious sector.
Targeted Learning Tip: The “So What?” Technique for Squeezing Core Benefits Out of Your Product’s Features
March 20, 2007 (09:32:53 am)
Scott Rempe shares Michael Masterson's technique for discover core benefits.
4 Secrets for Writing Compelling Catalog Copy
February 12, 2007 (09:18:47 am)
Will Newman fills you in on 4 secrets of writing compelling copy for one of the most lucrative niches in direct marketing.
An $11.9 Billion Niche
January 16, 2007 (09:01:59 am)
Will Newman outlines a growing niche that needs skilled copywriters.
Quick Tip: Avoid Using “Literally” and “Virtually,”
August 21, 2006 (09:58:47 am)
Will Newman reveals two words that can make readers take you less seriously.
Quick Tip: What’s the Difference Between Plagiarism and Copyright Infringement?
August 14, 2006 (09:51:58 am)
Understand what you can and can't do when it comes to borrowing ideas.
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