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5 Modern Myths of B2B Marketing
By Bob Bly
August 15, 2011 (05:38:53 am)

Bob Bly discusses five common myths of b2b marketing, why they are myths, and what they mean for your business.

So You Want to Be a Freelance Speechwriter …
By Colin Moorhouse
August 08, 2011 (05:20:37 am)

Colin Moorhouse shares the pros and cons of being a freelance speechwriter.

Fear and Greed: Two Overrated Emotions - How to Become a Smarter and More Powerful Copywriter
By Michael Masterson
July 11, 2011 (05:47:51 am)

Michael Masterson tells you to break one of the oldest “rules” of copywriting… and shows you what to do instead.

Let THEM Say It For You – They Can Do a Better Job
June 20, 2011 (11:03:22 am)

Dan Kennedy shares the power of a testimonial – and how to let your clients do the work for you.

How to Find Your Niche in the B2B Market
By Steve Slaunwhite
April 11, 2011 (05:27:53 am)

Steve Slaunwhite reveals a step-by-step check list on how to find a niche market in the B2B sector that is just right for you.

17 Ways to Get Inside Your Client’s Mind So You’ll Always Hit Your Target Audience
By John Wood
April 07, 2011 (01:18:53 pm)

Learn how to hit your target audience every time with these 17 tips from John Wood on getting inside your client’s mind.

Find Your Ideal Copywriting Coach in Five Easy Steps
By Rebecca Matter
March 21, 2011 (09:19:16 am)

Rebecca Matter shares why finding the ideal copywriting coach can make all the difference – and how to find them in five easy steps.

Thirteen Ways, Courtesy of Copywriting Legend Eugene Schwartz, to Increase Your Reader's Desire
By John Wood
February 28, 2011 (05:35:21 am)

John Wood share how copywriters can increase their reader’s desire, including thirteen ways courtesy of copywriting legend Eugene Schwartz.

Writing Great Copy: Where Do You Start?
By Bob Bly
February 21, 2011 (05:35:50 am)

Bob Bly discusses writing great copy and gives tips on where to start.

AWAI Announces: Dan Kennedy’s Business of Copywriting Academy Home Study Program
By Katie Yeakle
January 26, 2011 (09:25:27 am)

AWAI introduces an edited, condensed version of the training included in the 3 days of the Academy held last year and the incredible resources given out during those 3 days.

Mark Ford's "BDF" Copywriting Formula
By Bob Bly
January 07, 2011 (02:59:58 pm)

Don't have a lot of money to spend on focus groups and other formal marketing research techniques to get to know your prospect? Don't worry! You don't need them with this formula.

What Gives? Is Copywriting Dream-Easy Or Head-Scratching Hard?
By Mindy McHorse
November 11, 2010 (10:47:25 am)

Mindy Tyson McHorse explains how Bootcamp helps aspiring copywriters to overcome the hurdles of getting started as a copywriter and start living the writer’s life.

The Ultimate Headline Secret
By Ted Nicholas
October 25, 2010 (05:54:31 am)

Ted Nicholas reveals a very successful headline technique that he invented and developed.

Is Dan Kennedy the Real Deal … or Just Damn Good at Marketing Himself?
By Paul Hollingshead
September 23, 2010 (02:25:49 pm)

Paul Hollingshead went from Dan Kennedy “skeptic” to Dan Kennedy “admirer”…and the marketing tips he learned from Dan that made him change his mind.

3 Quick-and-Easy Tips for Writing "Chatty" Copy
By Jen Stevens
September 20, 2010 (08:58:55 am)

Jen Stevens gives easy to implement tips on writing conversational copy.

I Have Nothing To Say, But Don’t Quote Me
By Herschell Gordon Lewis
September 06, 2010 (05:45:44 am)

Herschell Gordon Lewis shares that often writers use a lot of words to say absolutely nothing, and what you can do as a writer to avoid making this mistake.

The Power of One — One Big Idea
By Michael Masterson
August 30, 2010 (08:41:12 am)

Today, Michael Masterson gets at the very heart of powerful, persuasive writing.

How to Take Somebody Else's Good Idea and Make it Your Own — Legally
By Jen Stevens
May 17, 2010 (05:36:35 am)

Jen Stevens explains that while stealing copy somebody’s copy is illegal, but taking somebody else’s ideas and make them your own for your copy is not and a great way to write about topics others have written before.

The Power of “Reason Why” Headlines
By Ted Nicholas
May 10, 2010 (05:14:53 am)

Ted Nicholas gives some powerful headline examples and explains the copywriting technique behind them.

Is "Too Easy" Killing Your Copy?
By Roy Furr
May 05, 2010 (10:59:24 am)

Roy Furr explains what copywriting mistake can kill the response rate of a sales letter, and what you can do to avoid this mistake in your copy.