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Boardroom’s Brian Kurtz Reveals What It Really Takes to Be an “A-List” Copywriter
June 28, 2012 (10:32:31 am)
Brian Kurtz, Bootcamp Keynote speaker, shares a few insider-tips on how copywriters can improve their skills and become invaluable to their clients, and what it really takes to be an “A-List” copywriter.
16 Ways to Turn Writing "Dead Time" into Productive Time...
June 18, 2012 (06:11:46 am)
John Wood wants to keep you move your career forward by maximizing the way you use your "dead time".
"I Made Him an Offer He Couldn't Refuse"
June 13, 2012 (07:03:41 am)
Bob Sands tells you how to craft your story to convert your readers into buyers.
The 6 Key Differences Between Business-to-Business and Consumer Marketing
June 07, 2012 (10:29:38 am)
Bob Bly explains some major differences between consumer and corporate buyers, and why your sales message needs to be tailored to these differences.
From Screenwriting to Copywriting: Understanding Structure
June 04, 2012 (10:57:03 am)
In screenwriting, you know how important structure is for your screenplay. This can also be applied to writing direct-response copy. Learn more.
When You Absolutely, Need to Capture Your Prospect’s Attention
March 19, 2012 (06:16:42 am)
Will Newman explains the simple reason why your promise is so crucial to capturing your prospect’s attention.
The Movie Die Hard's Copywriting Lesson...
February 24, 2012 (07:27:23 am)
John Wood brings the world of action films to your copy, and the excitement that goes with them!
The Fastest and Easiest Way to Improve the Clarity of Your Copy …
February 23, 2012 (07:25:54 am)
John Wood shows us how applying this simple steps to the oldest trick in the book will improve your copy again and again.
Keep It Simple For the Biggest Punch
February 13, 2012 (07:30:14 am)
Will Newman shares a simple tool that will tell you how readable your writing is, to ensure your copywriting succeeds.
Just released! Great Leads: The Six Easiest Ways to Start Any Sales Message
January 17, 2012 (02:19:50 pm)
Michael Masterson and John Forde’s sure-to-be-a-DM-classic book, Great Leads: The Six Easiest Ways to Start Any Sales Message is now available through the AWAI catalog.
Finding ROI in the Most Buzzed About Social Media Site
January 13, 2012 (06:46:30 am)
Brian E. Whitaker reveals a social media site perfect for finding prospective B2B clients.
Why Detail-Oriented Writers Succeed
January 10, 2012 (05:37:39 am)
Steve Roller shares a simple suggestion that he guarantees will have you making more money in 2012.
Skyrocket Response by Eliminating Your Prospect's Risk
December 22, 2011 (06:25:01 am)
John Wood explains the classic technique of "risk reversal", taking on the risk of your reader to increase sales.
23 Ways to Strengthen Your Bullet-Writing Skills...
December 20, 2011 (06:03:08 am)
John Wood takes writing compelling and effective bullets one step further by presenting to you 23 different bullet-writing formulas.
How to Write Stronger, More Effective Bullets That Your Clients and Readers Will Love
December 19, 2011 (06:29:57 am)
Have you ever written an ineffective, lacklustre bullet? Whether you use them in an email, website, or online sales page, the quality of your bullets can play a major role in whether or not a reader makes it to the end of your copy.
Write Powerful Bullets That Your Readers Will Devour Like Starving Teenagers...
December 19, 2011 (06:01:20 am)
Today, John Wood is going to talk about an essential part of every writer’s marketing arsenal: bullet writing.
Talkin' Story
October 24, 2011 (05:55:57 am)
Joe Sugarman shares a surefire way to connect with your prospects quickly.
14 Tips on How to Become a "Take Action" Type of Person: Part 1 of 2
October 06, 2011 (06:23:49 am)
In part 1, John Wood shares 7 of 14 tips that will help copywriters take more action towards their goals.
The Best Fonts to Use in Print, Online, and Email
October 06, 2011 (06:19:57 am)
John Wood shares which fonts get the best results in your copy.
3 Steps to an “Unfair Advantage” as an Online Copywriter
August 22, 2011 (05:28:31 am)
Brian Clark discusses how online copywriters can use three things to give them an advantage in their freelance business.
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