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What Is Good Writing? Find Out and You’ll Become a “Really” Good Writer

Ever wonder what is good writing? Who decides what’s good and what isn’t? Learn how to become a better writer with Mark Ford's tips...

Heisting Hall of Fame Headlines for Copywriting Success

Write stronger headlines by applying the timeless structure of John Caples’s classic 1925 ad. Mark Ford shows you how.

The Power of One — One Big Idea

Mark Ford gets at the very heart of powerful, persuasive writing. Follow this simple rule and everything you write will automatically be better.

How Long Should a Sales Letter Be?

The debate is as strong now as when I started writing copy. “Which is better, long copy or short copy?” Mark Ford gives an answer that may surprise you.

How Long Should a Sales Letter Be?

Even in today’s age of the Internet, multitasking and on-the-go lifestyles, long-form sales letters still out-perform shorter ones. Mark Ford goes into detail here.