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Success Story Interview: Claudia Cesarotti: From Pet Groomer to Marketing and Writing Pro
August 28, 2025 (06:03:25 am)

After more than 30 years running her own pet grooming business, Claudia Cesarotti was ready for a new chapter, one that would allow her to combine her love for animals with her growing interest in marketing and writing. In this episode of Inside AWAI, Claudia shares how saying “yes” to challenges, continuously learning, and leveraging her existing skills helped her pivot her career and make an impact in her industry.

Increase the Visibility of Your LinkedIn Posts
By Brad Dunse
August 28, 2025 (05:02:40 am)

Increasing the visibility of your LinkedIn posts is easy once you know what to do and what not to do. Start making more connections with your audience.

AWAI Launches Brand-New Workshop
August 26, 2025 (05:00:57 pm)

AWAI is excited to announce the launch of a brand-new, LIVE workshop led by Guillermo Rubio, designed to help writers streamline their workflow, produce client-ready projects faster, and build a more organized, stress-free writing business.

A "Shortcut" to Build Success Habits Into Your Writer's Life
By Mindy McHorse
August 26, 2025 (05:21:48 am)

Mindy McHorse explains how using habit stacking and skill stacking builds strong neural pathways—like mental shortcuts—making it easier and faster to form productive routines and improve writing skills for greater output, income, and long-term success.

From Day Jobs to Dream Jobs: AWAI Writers Reveal How They Made the Leap
August 26, 2025 (02:02:48 am)

At AWAI’s 2024 Copywriting Bootcamp, four writers from diverse backgrounds shared how clarity, action, community, and belief helped them overcome doubt, land their first clients, and turn day jobs into successful copywriting careers on their own terms.

Monday Morning Jumpstart: We Believe – 4 Core Beliefs for Writer Success
August 25, 2025 (05:02:44 am)

Writers, what separates those who thrive from those who struggle? In today’s Monday Morning Jumpstart, AWAI CEO and co-founder Katie Yeakle sits down with Jade Trueblood to kick off the “We Believe” series, exploring the mindset that can transform your writer’s life — and why embracing it can open doors you didn’t even know existed.

The "Not-So-Secret" Secret of My Success: From Copy Novice to Copy Chief
August 25, 2025 (04:34:44 am)

Pauline Longdon’s journey from Army nurse to respected Copy Chief shows how embracing continuous learning, investing in herself, and adopting the belief “If someone else can do it, I can too” transformed her from a complete novice into one of Australia’s most trusted copywriters.

Inside AWAI Success Interview: Jill Weberding
August 22, 2025 (05:01:36 pm)

Jill Weberding spent more than two decades working as a cancer nurse. But when she launched her own nurse consulting business, she hit a wall. The expertise was there. That’s when Jill realized she didn’t have a business problem — she had a messaging problem.

August 2025 Winner of AWAI’s 4 Days to $400 Writing Challenge Announced
August 22, 2025 (04:58:39 pm)

Congratulations to Jeff Alley, who wrote the winning blog post in our latest round of AWAI’s 4 Days to $400 Writing Challenge for new freelance writers. This program is for aspiring professional freelance writers learning the ropes of effective content through AWAI.

7 Surprisingly Fun Ways Copywriters Can Use AI (Without Losing Their Voice)
By Jeff Alley
August 22, 2025 (04:24:18 pm)

Discover seven unique, practical ways copywriters can use AI to boost creativity, productivity, and income without sounding like a robot.

Circle of Success Enters New Era Under Sandy Franks as AWAI Scales Its Top Program to Meet Soaring Demand for Skilled Writers
August 19, 2025 (09:01:38 am)

AWAI is excited to announce that Sandy Franks, a longtime marketer, copy chief, and publisher, has accepted the role of lead mentor for Circle of Success. This marks a major step in AWAI’s investment in the program and a new era for its members.

Success Story Interview: Tina Matras
August 18, 2025 (05:04:06 am)

After being laid off from a 20-year corporate writing career, Tina Matras built a flexible freelance business by leveraging her network, embracing learning and community, and adopting the confidence to say “yes” to opportunities before feeling fully ready.

Living the Writer's Life: Edgar Morales
August 17, 2025 (04:22:57 am)

Edgar Morales transitioned from a high-stress nonprofit job to a fulfilling copywriting career, inspired by the supportive AWAI community and a lifelong love of writing.

A Day in the Life of a Solo Agency Owner (Powered by AI)
By Nick Usborne
August 14, 2025 (04:37:12 am)

Nick Usborne’s article paints a picture of how a solo agency owner can run a streamlined, highly professional business by using AI-powered systems to handle creative work, proposals, admin, and onboarding—freeing up time for strategy, higher-value tasks, and a balanced lifestyle.

PLAYBACK: The Solo Agency Model
August 13, 2025 (03:29:29 pm)

If you’re curious whether the Solo Agency Model is for you, then you’re going to want to listen in on this recent conversation between AWAI Executive Director Katie Yeakle and digital copywriting legend Nick Usborne. Together they address any “what-ifs” standing in your way so you can seize this unprecedented opportunity.

From Freelancer to Founder: How AI Lets You Scale Without Hiring
By Nick Usborne
August 12, 2025 (04:11:26 am)

Nick Usborne’s article explains how AI empowers overwhelmed freelancers to evolve into confident solo agency founders by replacing the need for a team with smart, scalable systems.

10 Mistakes Writers Make Using AI (And How to Avoid Them!)
August 11, 2025 (09:52:12 am)

AI is transforming the writing process (and the entire industry as our Manifesto reveals!)… but are you using it the “right” way? In this video, Rebecca breaks down the 10 biggest mistakes writers make when using AI … and what you need to do harness its true power.

Living the Writer's Life: Diane Schuirman-Brower
By Mindy McHorse
August 11, 2025 (03:49:04 am)

Diane Schuirman-Brower turned a layoff and a Parkinson’s diagnosis into an opportunity to align her lifelong passion for writing with a flexible, fulfilling freelance career. Now thriving on her own terms, she emphasizes the value of self-care, resilience, and taking action without waiting to feel "ready."

PLAYBACK: Your First Look at Freelance Copywriting 2.0
August 08, 2025 (03:36:41 pm)

Over the last few months, we’ve been working behind the scenes on one of our most ambitious initiatives to date — a complete reimagining of what’s possible for writers in 2025 and beyond. Tune in as AWAI President Rebecca Matter and copywriting legend Nick Usborne finally reveal this major development — and what it means for your copywriting career.

Winners of AWAI’s July Writing Contest
August 08, 2025 (05:41:12 am)

Pam Foster announces the winners of the July Substack Writing Contest!